Eternal Standard, Last Resort 301XX ~Flagship Store~
Thank you for always visiting our store.
Today, we will be introducing JELADO's timeless classic, the original Last Resort 301XX.
JELADO Age of Longing 301XX Denim Pants【JP94301】
The original Last Resort 301XX faithfully traces the 1950s vintage 501, from its fabric and sewing specifications to its silhouette.
The LAST RESORT white tag denim used for the 301XX is a completely original JELADO fabric developed by deconstructing a deadstock 1950s 501XX and analyzing its threads. We clarified the thread thickness, fiber length, and twist count, and carefully selected American cotton to create this special fabric.
Not only the fabric, but also the color and thickness of the thread are faithful to deadstock 501XX. You can see the thick threads on the yoke and the orange and yellow stitching on the coin pocket, which is a so-called rainbow. These details are also the same as vintage individual pieces.
Furthermore, a characteristic of this vintage piece was that only the left belt loop had orange and yellow rainbow stitching, which has been faithfully reproduced down to this detail.
A characteristic of the back pocket detail is that it is sewn in a single stroke with a slightly sharp, large diameter, and finally triangulated.
Also, perhaps to omit the pattern, both left and right back pockets have the same shape.
Worn for 1 year and 3 months
Thanks to deconstructing deadstock fabric, it fades like vintage denim when worn in.
Currently, we have denim jackets available in sizes L and above for a matching set.
JELADO 55Denim Jacket(55デニムジャケット) 406XX Size42(XL)~44(XXL)【JP94406D】
JELADO 55Denim Jacket(55デニムジャケット) 406XX Big Size【JP94406DD】
Of course, we also offer an extra-large size 50 (5XL).
Please consider them as a set.
～Introducing Reserved Products～
【Pre-order item, expected arrival in October】JELADO Blutal Fleece【AB13213】
This is a simple sweatshirt with all two-needle stitching, commonly seen in 1940s sweatshirts, making it a popular vintage sweatshirt.
These are the easiest to wear (lol).
Sizes M to XL will be finished with a tubular body.
(*S size has been decided to be released additionally,
but it will be "split specification" instead of tubular.)
This sweatshirt is sewn using vintage sewing machines for each part,
making it the ultimate piece with attention to detail.
It has a fluffy texture unique to loopwheeled fabric,
and a simple design, so we believe everyone will love it.
Please make a reservation at the store or online.
And this is also highly recommended!!
JELADO's classic, also known as "Autumn's poetic charm"...
【Pre-order item, expected arrival in September-October】Unionworkers Shirt Short【JP12106,12107】
【Pre-order item, expected arrival in September-October】Unionworkers Shirt Regular【JP12108,12109】
This year, these four colors will be released!
This year's colors are also excellent and highly recommended.
This flannel shirt pairs well with denim, chinos, and military pants.
We have sales-ready flannel shirts available in stores for fitting, so please try them on and consider making a reservation.
We would be grateful if you could also watch this unveiling video.
Thank you.
～JELADO is looking for staff at both stores～
We are looking for staff to work with us.
We are looking for individuals who have a strong interest in fashion,
are interested in excellent traditional techniques and materials,
and can find enjoyment in their work themselves.
In particular, we welcome those who can think with us about how to deliver our products to as many people as possible.
Please check the recruitment page for
job descriptions and application methods.
～Representative Goto appeared on Machiroku CH～
On March 24 (Monday) at 6 PM, on Machiroku CH's YouTube channel,
JELADO's representative, Goto, was featured.
He talked about JELADO's craftsmanship,
and his passionate feelings and commitment to denim.
Because it's based on vintage,
we capture the unique characteristics of each piece and incorporate them into the design.
We hope that as many customers as possible
will learn about JELADO's LAST RESORT denim.
Please watch the YouTube video.
You can watch the video here.
～JELADO Staff Coordinations～
As a new initiative,
you can now view our staff's coordinates
online.
Please use each staff's styling
as a reference. We look forward to it.
Please check here.
～Official LINE Account～
JELADO uses Instagram and blogs
to send out information to our customers,
but we have also opened an official LINE account,
where we are sending out information to as many customers as possible.
If you have not yet added us as a friend,
please do so.
~ Also featured on Higashino Denim ~
The Higashino Denim YouTube channel by Higashino-san and Shoji-san
features our blue tag series.
Please watch this video as well.
Click here for the Higashino Denim video.
~ Hemming of brought-in items ~
At both JELADO stores, we offer hemming services for "denim from other brands"
if you bring it to the store. However, as hemming for in-store and online purchases has increased,
we are currently unable to accept "brought-in hemming for other brands." We apologize for any inconvenience.
・For customers who enjoy JELADO,
hemming for "JELADO products purchased from a dealer" will be charged.
*Hemming for products purchased at JELADO and brought in will be handled as before.
~ This Week's New Video ~
Two WEST staff members
introduce their beloved items
as "My Favorite Item"!
What they will introduce is
a surprise for you to watch!
Thank you.
Click here for this week's new video.