～301XXs have arrived～

 

Good evening. This is Uemura from WEST.

Today, we received the following item at WEST yesterday:

JELADO Age of Longing 301XX Denim Pants【JP94301】

 

I have compiled the aging of these pants by wear period, so please use it as a reference.

 

(Wear period: 6 months)

Worn 90% of the time during the wear period, washed 3 times.

 

 

 

(Wear period: 1 year, 4 months)

Washed once. This pair has a clear contrast in color, and

the whiskers and honeycombs are the best among those introduced here.

The wallet fade on the back pocket also has an exquisite look.

 

 

 

 

(Wear period: 1 year, 6 months)

Washed every 5-6 months,

using denim detergent.

Since the wearer rides a motorcycle,

the aging around the knees is also clearly visible.

 

 

(Wear period: 2 years)

Washed once a month.

Since the wearer has a muscular build,

the whiskers are perfectly horizontal, and the honeycombs are also beautifully formed.

 

 

 

 

What do you think?

Wear period, frequency of wear, number of washes,

and sizing...

 

The way the color fades varies depending on the wearer,

and it shows as a unique expression.

 

All the staff at Jelado

love aging,

and they cultivate their denim with their own unique wearing styles.

 

Both stores have faded samples,

so please use them as a reference.

 

 

Here's a video of Sales Manager Mori

comparing and explaining the fading of the white tag,

so please take a look.

Click here for the white tag explanation & aging video.

 

～To our valued customers～

 

 

【Pre-order item, expected arrival in December】JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】

 

The above denim pants are significantly

delayed, and we sincerely apologize.

We deeply apologize for the inconvenience caused to customers who have pre-ordered.

 

At present, it seems likely that the items will arrive in January, but

delivery delays are occurring not only at Jelado but across the entire apparel industry,

and we do not have an exact date here.

We truly apologize to our customers who are eagerly awaiting their orders.

 

Once the products arrive,

we will contact customers who have pre-ordered in order,

so please wait a little longer.

Thank you for your understanding.

 

 

This is a video featuring all the staff from Jelado West and Ebisu stores,

including Representative Goto, showcasing the aging and coordination of the black tag 301EXX.

 

Since each staff member has a different way of wearing and frequency of washing,

we hope you'll pay attention to those details as you watch.

Please do take a look.

 

Click here for the black tag aging video.

 

～Important warning to our valued customers～

【Important】Warning regarding impersonation of our Instagram account

 

Currently, "fake accounts" impersonating JELADO's official Instagram

have appeared.

These fake accounts use usernames that are very similar to ours and

use our logo, but they are not affiliated with us in any way.

 

If you receive a suspicious DM, please do not open it to prevent damage,

delete the DM itself, and block the fake account.

 

In the future, there is a possibility that accounts highly similar to ours may appear,

other than the fake account names listed.

 

We cannot be held responsible for any damage or loss caused by impersonating accounts,

so we kindly ask for your understanding.

 

【Request】

Please do not access any URLs mentioned in direct messages from fake accounts.

If you are following them, please unfollow and block them.

 

 

【Example of a fake account】

Fake account named jelado__official

※It has "__" (two connected underscores) at the end.

 

We apologize for any inconvenience this may cause and thank you for your understanding.

 

～New Video～

 

 

This time, we're highlighting the latest arrival, the varsity jacket!

An outerwear with a silhouette suitable for adults!

 

Please take a look!!!

 

Click here for the new video.