March 29th & 30th are the AW25 preview days! ~Flagship Store~

Thank you for visiting us again today.

This weekend, March 29th and 30th, is the AW25 preview exhibition!

If you can't make it, check this out!

Anyone can attend the preview exhibition, so please come and visit!

 

 

 

~Representative Goto Appears on Gaichuroku CH~

On March 24th (Monday) at 6 PM, Gaichuroku CH released a YouTube video featuring

JELADO's representative, Mr. Goto.

He talks about JELADO's craftsmanship,

and his passion and commitment to denim.

Based on vintage pieces, we capture the unique characteristics of each item and incorporate them into our designs.

We hope that as many customers as possible will discover JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

~2025 AW Preview Exhibition Announcement~

The JELADO x The 2Monkeys

2025 AW Collection Preview Exhibition

will finally begin this weekend.

On March 29th (Sat) and 30th (Sun) at the Ebisu store,

and the following weekend, April 5th (Sat) and 6th (Sun), at WEST,

everyone is welcome to visit us.

These two people will also be present at the exhibitions at both stores.

And as usual,

we will be holding a WEB exhibition

via Instagram Live and YouTube, so please

be sure to check that out as well.

The WEB exhibition will be on March 27th (Thursday) from 5:00 PM.

Thank you.

~USMC M44 Monkey Pants~

【Pre-order item, expected arrival early March】Monkey Trousers【CT11344】

Speaking of USMC M44 Monkey Pants,

these pants were issued to the Marine Corps,

and are a popular item in the vintage industry,

affectionately known as "Monkey Pants."

The origin of that name is here...

Long, horizontal cargo pockets with flaps.

These large pockets were designed to hold ponchos,

and the flaps were added to prevent contents from falling out.

Because these pockets resemble a monkey's rear end,

they are called "Monkey Pants."

The M44 was actually produced for a very short period of "one year and three months,"

from July 1944 to around October 1945.

Since it was also issued to the "elite few"

US Marine Corps, the overall production volume was low,

and therefore, it fetches quite high prices in the vintage market.

The period when the US Marine Corps actually wore them is...

・Battle of Iwo Jima (February 19, 1945 - March 26, 1945)

・Around the Battle of Okinawa (March 26, 1945 - September 7, 1945).

Also, after World War II,

・Korean War (June 25, 1950 - July 27, 1953)

It seems they were frequently worn during these periods.

JELADO's Monkey Pants use herringbone fabric.

Furthermore, they are dyed with vat dye.

And the buttons are doughnut buttons,

adding to the vintage feel.

 By wearing them consistently, you can enjoy the aging process.

Native pattern half-length coats and

leather jackets... and even

they pair very well with coveralls, so

I recommend pairing them with a chambray shirt.

Please reserve in store or online.

Thank you.

~JELADO Staff Coordination~

As a new initiative,

staff coordinates are now available

online.

We hope you'll find inspiration in each staff member's styling.

Thank you.

Please view them here.

~Official LINE Account~

JELADO uses Instagram and blogs to send information to our customers,

and we have also opened an official LINE account to send information to as many customers as possible.

If you haven't already added us as a friend, please do so.

~Also featured on Higashino Denim~

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" features our blue tag series.

Please watch this video as well.

You can watch the Higashino Denim video here.

~Regarding hemming brought-in items~

At both JELADO stores, we accept hemming for "denim from other brands" if you bring them to the store.

However, due to an increase in hemming requests for items purchased in-store or online,

we are currently unable to accommodate "hemming for other brands brought in by customers." We apologize for any inconvenience this may cause.

・Hemming "JELADO products purchased from our dealers" that you are wearing

will be charged.

*We will continue to accept hemming for products purchased directly from JELADO.

~Popular Feature: Staff Best Buys~

Everyone, thank you for waiting.

"JELADO Staff Best Buys!"

This time, it's the best buys for the second half of the year, and just like the first half,

each staff member's individuality shines through.

Please use it as a reference.

You can watch the staff's best buy video here.

~This week's new videos here~

This video features JELADO's representative, Mr. Goto,

explaining the "Steelbeam Coat."

The Wabash coverall is very popular in stores.

Please take a look!

You can watch the new video here.