~24/7 Leather Jacket Arrival~

Good evening. This is Uemura from WEST.

Today, I'd like to introduce this leather jacket.

Last time, WEST only had size 1 (XXL)

in this sports type jacket.

JELADO 24/7 Leather Sports Jacket【AG72417】

This time, sizes from M upwards

are available at the WEST store.

Please take this opportunity to try it on.

Like a convenience store,

we want you to wear it 24/7...

That's the idea behind the product name

24/7 Leather Jacket.

This is a 1.6mm thick horsehide leather,

which has undergone a combination tanning process.

Due to the chrome tanning → vegetable tanning process,

first, it's soaked in a solution

to soften the leather quickly.

Then the solution is washed off,

and it undergoes vegetable tanning over time.

This process gives it firmness, durability,

and allows you to enjoy its aging.

And with its "semi-aniline finish," which combines the best of both pigment and dye,

you can enjoy the substantial feel and, through repeated wear,

the subsequent aging that JELADO's

leather jackets offer.

unlike a G-jean or W-rider's jacket,

it's easy to wear, and on the back, there are

"action pleats" are included, so

it also allows for easy shoulder movement.

This sports-style 24/7 leather jacket offers excellent comfort.

Please visit the store and try it on.

～"LASTRESORT White Tag"～

The only zipper fly in the Last Resort Denim series

is this one.

【Pre-order item, expected arrival in February】JELADO Universal Slim 312ZXX Denim Pants【JP94312】

This is the "Classic Slim 312ZXX."

Being slim-fit denim, it has an excellent silhouette,

and is recommended for those who prefer a clean, stylish look.

Next, for a wide silhouette,

【Pre-order item, expected arrival late January】JELADO 55Denim(55 denim) 313XX Denim Pants【JP94313】

These are the "55Denim Pants 313XX."

These pants have the widest silhouette in the Last Resort series.

We receive many inquiries about these denim pants,

and they are highly recommended for those who prefer a wider cut.

And, speaking of white tag denim jackets, everyone knows this one.

【Pre-order item, expected arrival in February】JELADO 55Denim Jacket (55 denim jacket) 406XX Size34(XS)~40(L)【JP94406】

【Pre-order item, expected arrival in February】JELADO 55Denim Jacket (55 denim jacket) 406XX Size42(XL)~44(XXL)【JP94406D】

【Pre-order item, expected arrival in February】JELADO 55Denim Jacket (55 denim jacket) 406XX Big Size【JP94406DD】

The "Second" type jacket is also

very popular, receiving great reviews at both JELADO stores and online.

Among classic American casual denim items,

this is probably one of the most talked-about.

It pairs well with denim, of course, but also with other items,

making it highly versatile. For customers who don't own a denim jacket,

this is an item we highly recommend.

Please take a look at WEST Yamamoto's 55Denim Jacket 406XX,

worn for two and a half years.

Overall fading is visible,

but above all, the puckering and honeycombs perfectly create a vintage atmosphere.

This jacket features a cool, natural blue fade typical of Last Resort.

We have a sample of this at WEST, so please come and see it.

Thank you very much.

～These are also pre-order items～

【Pre-order item, expected arrival late January 2025】JELADO Age of Longing 407EXX Vintage Finish 【JP01407EXX】

This piece aims for vintage realism,

and recreates the cinch back, which is often cut in real vintage pieces.

The back features a split-back (T-Back) design,

which is a popular detail nowadays.

While LEVI'S 506XX are becoming increasingly expensive year by year,

split-backs, which were adopted for sizes 46 and above,

are even more expensive, with prices reaching over millions of yen at used clothing stores.

*The first digit is not 1.

The 407EXX Vintage Finish,

which we are releasing this time, will be available in four sizes: L, XL, XXL, and 50.

This model came to fruition due to popular demand from our customers.

Since it's a direct-store exclusive

and production is limited to "only 100 pieces,"

we have received numerous orders from customers.

The Vintage Finish series always sells out quickly.

Please consider it.

Thank you very much.

~JELADO Staff Coordination~

As a new initiative,

staff coordination is now available

to view online.

Please use each staff member's styling

as a reference. Thank you.

Please view it here.

~Official LINE Account~

JELADO uses Instagram and blogs to

send out information to customers, but we have also

opened an official LINE account and are sending out information there to many customers.

If you haven't yet "added us as a friend,"

please do so.

~Also featured on Higashino Denim~

 

Mr. Higashino and Mr. Shoji's Youtube channel

"Higashino Denim" introduced the Blue Tag Series.

Please check out this video as well.

You can find Higashino Denim's video here.

~Regarding bring-in hemming~

Both JELADO stores used to offer hemming services for "denim from other brands" if brought into the store.

However, due to an increase in hemming requests for items purchased in-store or online,

we are currently not offering "bring-in hemming for other brands." We apologize for any inconvenience.

・Hemming for "JELADO products purchased from a dealer" that handles JELADO will incur a fee.

*We will continue to offer hemming for "JELADO products brought in that were purchased from JELADO."

~Popular Staff Best Buy Project~

Everyone, thank you for waiting.

"JELADO Staff Best Buy!"

This time, it's the second half of the year's best buys, and just like the first half,

each staff member's individuality shines through.

Please use it as a reference.

You can watch the staff's best buy video here.

~This week's new video here~

This week's video, which delves into

JELADO's new label,

"JELADO the Dry Goods,"

also features "Onigunso-san."

Please take a look.

You can watch this week's new video here.