~JELADO 21st Anniversary Item~

Good evening. This is Uemura from WEST.

Thanks to all of you,

JELADO celebrates its 21st anniversary today, June 3rd.

With gratitude to all our customers

who have supported us daily,

we have prepared special items

to commemorate our 21st anniversary.

Packed with JELADO's history and commitment,

this is truly a piece worthy of an anniversary!

From the popular blue tag,

 

311W Painter Pants Vintage Finish【JP21311】

This piece is based on the design of our in-house painter pants.

The 311W Painter Pants have an outstanding atmosphere...

These pants, which pursue realism, are unique to JELADO.

They are the ultimate Vintage Finish,

reproducing the repair marks and aging effects unique to vintage items.

Please purchase them.

Thank you.

And anniversary items

are also available from Dry Goods.

We use fabric with a bus sign motif

that was used in public transportation

in England from the 1950s to the 1970s.

【JDG21693】Journeyman Depot Pack

【JDG21692】Journeyman Transit Pack

【JDG21694】Outpost Wayfarer Tote Depot

【JDG21695】Outpost Rover Tote

 

The distinct pattern makes them a great accent to any outfit.

The black parts are hand-painted,

so you can see them age beautifully with use.

These are 21st-anniversary items,

limited to only 21 pieces of each.

Please check them out.

~Event Announcement~

Last year, we received great feedback for

the "JELADO the DRYGOODS" POPUP event,

and we will be holding it again at JELADO WEST this year!

【Date & Time】June 6th (Sat) & 7th (Sun)

【Location】JELADO WEST

As last time, our representative Goto, WEST staff,

and Mr. Kawai, director of "JELADO the DRYGOODS",

will be present at the store to guide you.

【Mr. Kawai's in-store hours】

June 6th (Sat) 13:00~19:00

June 7th (Sun) 12:00~17:00

Also, please check out the "M-51 Pants"

that will be pre-released at this event.

And on the first day only...

Lightning Editor-in-Chief Oyataka Matsushima will also participate!!

And there's more!

On Saturday, June 6th, around 4:00 PM,

there will also be a "LAST RESORT DENIM"
explanation session by Representative Goto!

He will directly discuss topics such as
the commitment to fabric and secret stories behind the production,
focusing on JELADO's signature denims,
"White Tag Denim" and "Black Tag Denim",
which are rarely heard about!
This is a special event with a stellar lineup that you won't want to miss!
Please visit JELADO WEST on Saturday, June 6th, and Sunday, June 7th!

~JELADO is looking for staff at both stores~

We are looking for staff to work with us.

We are looking for people who have a high interest in fashion, who are interested in traditional excellent techniques and materials, and who can find joy in their work.

In particular, we welcome those who can work with us to think about how to deliver our products to as many customers as possible.

Please check the recruitment page for job openings and application methods.

Recruitment Page

~Representative Goto featured on Garoku CH~

On March 24th (Monday) at 6 PM, in a YouTube video released by Garoku CH,

JELADO's representative, Goto, was featured.

He talked about JELADO's craftsmanship,

and his passionate feelings and commitment to denim.

Because it is based on Vintage,

we capture the unique characteristics of each piece and incorporate them into our designs.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

Click here for the video.

~JELADO Staff Coordination~

As a new project, we have made it possible for you to view staff coordinates online.

We hope you will find the styling of each staff member helpful.　

Thank you for your cooperation.

Please view them here.

～Official LINE Account～

JELADO uses Instagram and BLOG to send information to customers.

We also send information to many customers through our official LINE account.

If you have not yet added us as a friend, please do so on LINE.

～Also featured on Tono Denim～

 

The Aotag series was introduced on Higashino-san and Shoji-san's YouTube channel "Higashino Denim."

Please watch this video as well.

You can find the Higashino Denim video here.

～Regarding hem alteration of brought-in items～

JELADO stores currently do not offer "hem alterations for other brands brought in by customers."

We apologize for any inconvenience.

Also, "hem alterations for JELADO products purchased from our dealers" will incur a fee.

*Hem alterations for products purchased directly from JELADO stores will be provided as a free service.

*When bringing in items, please ensure they are washed. Please note that we may decline service in some cases. Thank you for your understanding.

～This week's new video is here～

This week's new video is here!

In this video, we will unveil JELADO's 21st-anniversary item.

We hope everyone will check it out.

Thank you.

This week's new video is here.

And one more thing...

Introducing the 21st-anniversary item!

The popular Vintage Finish series...

This year, it's the 311W Painter Pants.

It's an item that truly embodies JELADO's unique style and meticulous attention to detail,

perfect for our 21st anniversary.

Please check this out as well.

The video is here.