~2025SS Printed Tee Arrival & Aging Process "Shura" Representative Goto's WASH & DRY Project~ [WEST]
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〜2025SS Printed T-shirts have arrived〜
Good evening. This is Uemura from WEST.
Today, I will introduce our new arrivals.
Bloom Tee 【AB11209】
This is a heavy-weight T-shirt made from 20/2 super heavy slub jersey.
While the plain version has already arrived, this T-shirt is very popular at both JELADO stores. Its durability means it won't lose its shape even after years of wear.
It's a heavy-weight T-shirt with an uncompromising focus on fabric quality.
The Bloom Tee is a heavy-weight T-shirt with a sheet flock print on both sides.
It features a print inspired by a 1970s vintage T-shirt design.
The college print makes it a cool item.
There are other 2025SS printed T-shirts besides the Bloom Tee, which are expected to sell quickly this year as well.
Please check them out.
~Information on Pre-order Items~
I would like to introduce the following items, which are now available for pre-order.
【Pre-order item, scheduled for June arrival】JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black【SG71428】
The Rebel Jacket is a long-standing staple in JELADO's rider jacket lineup.
To make it a simple rider's jacket, the epaulets have been removed.
Furthermore, instead of quilting, cupra is used to make it easy to put on and take off, resulting in a jacket that prioritizes wearability.
Made from 1.6mm thick leather with a semi-aniline finish, it offers a softness not found in 100% pigment finishes, and as "tea core leather," it will develop a beautiful patina with wear over time.
There's one more item available for pre-order.
This is also a very popular item that sold out quickly with sizes becoming unavailable almost immediately upon its last release.
【Pre-order item, scheduled for June arrival】JELADO CM47 HBT Baker Pants【CT03347】
These are baker pants made from "herringbone twill" fabric, adopted in 1947.
※ What is herringbone?
"Herringbone" =
"herring" and "bone"
The pattern is derived from the resemblance to the bones visible when a herring fish is filleted.
Baker pants were worn not only on the battlefield but also during office work.
It is also said that they were called "baker pants" because bakers wore them.
Since it's herringbone twill fabric, it's thick and durable.
Also, because it's 100% cotton, you can enjoy its aging with repeated wear.
~Representative Goto appeared on Gairoku CH~
On March 24th (Monday) at 6 PM, in a YouTube video released by Gairoku CH,
JELADO representative Goto was featured.
He discussed JELADO's craftsmanship and his passion and commitment to denim.
Because it's based on vintage, we capture the unique characteristics of each piece and incorporate them into our designs.
We hope that as many customers as possible will learn about JELADO's LAST RESORT denim.
Please watch the YouTube video.
Click here to watch the video.
~JELADO staff's coordination~
As a new initiative,
you can now view staff coordinates online.
Please use each staff member's styling as a reference.
Thank you.
Click here to view.
~Official LINE Account~
JELADO actively shares information with customers through Instagram, blogs, and other platforms. We have also opened an official LINE account to reach even more customers. If you haven't added us as a friend yet, please do so!
~Also featured on Higashino Denim~
The Blue Tag series has been featured on Higashino-san and Shoji-san's YouTube channel, "Higashino Denim."
Please check out this video as well.
Click here for the Higashino Denim video.
~Regarding Hemming Services for Bring-Your-Own Items~
At both JELADO stores, we used to offer hemming services for "denim from other brands" if you brought them in. However, due to the increasing number of hemming requests for items purchased in-store or online, we are currently unable to accommodate "bring-your-own hemming for other brands." We apologize for any inconvenience.
・Hemming services for "JELADO products purchased from our dealers" will be charged.
※We will continue to provide hemming services for products purchased directly from JELADO.
~Popular Staff's Best Buy Series~
Everyone, thank you for waiting.
"JELADO Staff's Best Buy!"
This time, it's the best buys from the second half of the year, and just like the first half, each staff member's personality shines through.
Please use it as a reference.
Click here for the staff's best buy video.
〜New videos this week〜
Speaking of aging...
As you all know, it's "Representative Goto."
Also known as "Shura" of aging.
This video is about
a WASH & DRY project.
Please enjoy Representative Goto's serious aging process
in the video.
Click here for this week's new videos.


























