BIG E
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~Today we're talking about BIG E~
LEVI'S uses arcuate stitching and
With equally popular details
The red tab that is said to have been attached since September 1936, 9...
Why is there a red tab?
I also write a blog.
If you haven't seen it, go to the bottom of this blog.
I have posted a link to this blog as a related post.
Please read it.
Have you ever heard of the term BIG E?
But what is this BIG E?
The red tab says
Something with a capital E in LEVI'S
My name is BIG E.
From 1936 to 1971
The red tab attached to the manufactured item is
This is the BIG E tab.
After that it becomes a small e.
In recent years, denim sold at LEVI'S (excluding LVC)
There is a line called LEVI'S premium.
That item has a BIG E on it.
There are three types of tags called BIG E.
That means just by looking at the red tab
This means that it is possible to roughly determine the age.
[Single-sided tab]
This is from 1936 to 1953
The red tab used reads "One Sided."
It is called that by Levi's lovers.
[Double-sided, even V]
This is the tab that was used from 1953 to 66.
Since the tabs were changed to double-sided tabs to separate the different age groups, it must have been after 53.
The next thing to look at is the 'V' of LEVI'S, which will be the point for dividing the groups.
I would like to see a comparison in the next image.
The point is that the V is a beautiful V.
This is called an even V.
[Double-sided, uneven V]
This was used from 1966 to 1971.
If you pay attention to the letter V, you will see the difference.
And in 1971, when the company went public,
The red tab has changed from LEVI'S to Levi's.
Small e is born.
So this time I wrote a blog about BIG E.
JELADO is a brand that produces products based on vintage items.
We also carry denim.
To analyze XX fabrics from the 50s
Cutting the deadstock denim from that time with scissors
It was scientifically analyzed and found to be extremely similar to XX fabric.
We created our original fabric, LAST RESORT denim, from scratch.
*For more details, please see Youtube.
We would like to introduce some products that use this denim fabric.
JELADO Age of Longing 301XX [JP94301]
JELADO Universal Slim 312ZXX [JP94312]
JELADO 55Denim 55XX [JP313]
And in early October, denim...
LAST RESORT Black Tag Series released in late October
JELADO Age of Longing Black tag 301EXX [JP94301E]
JELADO Age of Longing Black Tag 407EXX Size34(XS)~38(M) [JP94407E]
JELADO Age of Longing Black Tag 407EXX Size40(L)~44(XXL)【JP94407ED】
JELADO Age of Longing Black Tag 407EXX Big Size(50) [JP94407EDD]
Please come to the store and try it on!!
One more thing...
This is JELADO's interpretation on JELADO's online site.
We have launched a dictionary of vintage jeans terminology.
Please check it out!!
'Kensetsu Fair Hokuriku,'You can go to the page from here, so please take a look!!
Also, here are some blogs related to this one...



