～The story behind the birth of 501XX～

 

 

As you all know,

Founder of Levi's

Levi Strauss...

 

 

 

and Jacob Davis, a tailor.

 

 

 

 

Jacob Davis is

He was tailoring for railroad workers.

The one I was using at the time was purchased from Levi Strauss & Co.

Cotton duck fabric.

 

 

One day, a female worker

Durable work pants suitable for labor work

I was asked to make it.

Jacob Davis is riveting

Reinforced seams and pockets

I installed it for a purpose.

 

 

This quickly spread among the workers.

It has a good reputation and keeps you busy.

 

 

Of course, that would be the case.

Because supply can't keep up with demand

Here, Jacob Davis

Take action.

 

 

The destination

Levi Strauss & Co.

 

 

Jacob Davis is

A letter about the potential value of rivets

Sue Levi Strauss

Jointly filed patent applications

(Jacob Davis

(Request for investment in patent application costs)

Finally, on May 1873, 20

He obtained a patent for the rivet.

 

 

 

 

 

This means that this is the birthday of jeans.

As Levi's

Even now, in various places every year

An event is taking place.

In Japan, jeans lovers

He's wearing 501s.

 

 

And in 1890...

For the first time, jeans will have lot numbers.

That is the 501XX.

From 1890XX made in 501

Next I would like to write.

 

 

JELADO is a brand that produces products based on vintage items.

We also carry denim.

 

To analyze XX fabrics from the 50s

Cutting a deadstock 50BXX from the XNUMXs

It was scientifically analyzed and found to be extremely close to XX fabric.

We created our original fabric, LAST RESORT denim, from scratch.

 

We would like to introduce some products that use this denim fabric.

 

JELADO Age of Longing 301XX [JP94301]

JELADO Universal Slim 312ZXX [JP94312]

JELADO 55Denim 55XX [JP313]

 

And in early October, denim...

LAST RESORT Black Tag Series released in late October

 

JELADO Age of Longing Black tag 301EXX [JP94301E]

JELADO Age of Longing Black Tag 407EXX Size34(XS)~38(M) [JP94407E]

JELADO Age of Longing Black Tag 407EXX Size40(L)~44(XXL)【JP94407ED】

JELADO Age of Longing Black Tag 407EXX Big Size(50) [JP94407EDD]

Please come to the store and try it on!! 

 

 

 

 

Finally, a little trivia.

A work brand famous for its gorilla tag.

BEN DAVIS

 

The brand's founder, Ben Davis

His grandfather was Jacob Davis.