The Story of Two Men
~The Secret Story of the Birth of 501XX~
As you all know,
Levi Strauss,
the founder of Levi's...
And Jacob Davis was a tailor.
Jacob Davis
tailored clothes for railroad workers.
He used cotton duck fabric that he bought from Levi Strauss & Co. at the time.
One day, a worker's wife asked him
to make durable work pants suitable for labor.
Jacob Davis attached rivets
to reinforce the seams and pockets.
This quickly spread among workers,
became popular, and he got busy.
Naturally, at this point,
supply couldn't keep up with demand,
so Jacob Davis
took action.
He went to
none other than Levi Strauss & Co.
Jacob Davis
pleaded with Levi Strauss in a letter about the potential value of rivets,
and they jointly applied for a patent
(Jacob Davis requested investment for the patent application fees).
Finally, on May 20, 1873,
they obtained the patent for rivets.
This means that this day is the birthday of jeans,
and Levi's still holds
various events every year in many places.
In Japan, many denim lovers
wear 501s.
Then in 1890...
Jeans were given a lot number for the first time.
That was 501XX.
Next, I'd like to write about the 1890 501XX.
JELADO is a brand that produces based on vintage items,
and we also handle denim.
To analyze 50s XX fabric,
we cut into a 50s deadstock 503BXX,
scientifically analyzed it, and created our original fabric,
LAST RESORT denim, from scratch, which is as close as possible to XX fabric.
Here are some products made with this denim fabric.
JELADO Age of Longing 301XX【JP94301】
JELADO Universal Slim 312ZXX【JP94312】
JELADO 55Denim (55 Denim) 313XX【JP94313】
And in early October, denim...
LAST RESORT Black Tag series released in late October
JELADO Age of Longing Black tag 301EXX【JP94301E】
JELADO Age of Longing Black Tag 407EXX Size34(XS)~38(M)【JP94407E】
JELADO Age of Longing Black Tag 407EXX Size40(L)~44(XXL)【JP94407ED】
JELADO Age of Longing Black Tag 407EXX Big Size(50)【JP94407EDD】
Please try them on at the store!!
Finally, a bit of trivia.
The workwear brand famous for its gorilla tag,
BEN DAVIS.
The grandfather of Ben Davis, the founder of this brand,
is Jacob Davis.