FINE CREEK & CO Arcadia!!

April 7, 2022

Good evening.

Thank you very much for visiting us today.

We haven't introduced this on our blog yet:

FINE CREEK & CO Arcadia Dark Brown【ACCO003】

This item is based on a car coat, an overcoat from the 1920s-30s that could be worn by both men and women, said to have been developed to protect against cold and dirt.

*(Car coats were also a status symbol, indicating ownership of an automobile, which is why they were particularly popular among men.)

It uses carefully selected 1.3mm thick high-quality horsehide finished with vegetable tanning dyes.
The leather has a slightly brighter brown core, so you can look forward to a distinct brown core aging after wear. The raw-finished leather is softer than conventional horsehide.
It features a chin strap at the neck and buttoned cuffs.
Nut buttons are used.
The lining is 100% cotton twill.

Available in S, M, L, XL.

*Please note that each leather product has unique individual differences.

Kato

★Announcement of the 1st JELADO Fading Competition★

◆How to Apply and Rules

① Photos submitted between April 1st and April 15th should be similar to the example photos in this post.

*Close-ups, front and back full-body shots, product shots, etc. Please refer to the slide show of example photos.

*No photo editing allowed.

② Follow the three Instagram accounts: @jelado_official, @jelado_flagship_store, and @jelado_west.

*Please be sure to keep following us, as we will contact winners via DM.

③ Post a photo of your denim pants (301XX, S301XX, 312XX, or 313XX) made with LAST RESORT fabric on your own Instagram account, tagging the three accounts: @jelado_official, @jelado_flagship_store, and @jelado_west.

④ Include the hashtag #JELADO色落ち自慢VOL1 in your post.

⑤ Participants must reside in Japan.

⑥ By entering, you agree that your submitted content may be shared by JELADO's accounts.

↓↓↓↓↓↓↓↓Please refer to the photos below for your submission.↓↓↓↓↓↓↓↓

◆Project Overview

Please post a photo of your denim pants (301XX, S301XX, 312XX, or 313XX) made with LAST RESORT fabric on your Instagram between "April 1st and April 15th."

One winner, chosen for the most impressive fading, will receive a special prize (a limited-edition item made from LAST RESORT denim. Details of the item are not yet disclosed).

◆Announcement of Results

JELADO staff will strictly judge the entries and narrow them down to three finalists.

On Saturday, April 16th, from 3 PM, the faded denim of the three finalists will be showcased on the @jelado_official account's story, where viewers will be invited to vote. The person with the most votes will be the winner. The announcement will be made on the JELADO Channel (YouTube) on April 29th.

We encourage everyone to participate.

~JELADO Channel Latest Video~

JELADO's first web-exclusive denim release!

JELADO's masterpiece 301xx

with that comfort and this color!

Please check out the JELADO Channel!