〜Reservations for 20th Anniversary + Relocation Commemorative Boots close on Tuesday the 30th & This week's new video is a commentary on "Last Resort Gold Tag" by CEO Goto〜【WEST】
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〜Reservations are open until Tuesday, the 30th〜
Good evening. This is Uemura from WEST.
Today, I'd like to introduce this item.
Reservations close on 9/30 (Tue) [Pre-order item estimated to arrive around March 2026] Sportif "Horse Butt" [TM31619]
To commemorate JELADO's 20th anniversary and
the relocation of the Ebisu store,
The 2Monkeys will be releasing a 'Limited Item'.
A Sportif made from horse butt leather
will be released. As I mentioned earlier,
this will be a limited edition product.
While it is made by the same Maryam company
that produces the horse butt leather for engineer boots,
this leather is not from Japan, but dyed in Italy
using pit tanning.
It uses a special leather called 'premium leather',
even among the company's horse butt leathers,
making these boots fitting for JELADO's 20th anniversary
and the Ebisu store relocation.
Unlike standard calf leather,
it might take a little longer for the brown core to appear,
but it's still a pair that allows you to fully enjoy
the aging process.
Although it's a limited edition product,
we truly want everyone to get their hands on it.
It's such a special SPORTIF.
The deadline for reservations is Tuesday, the 30th.
Thank you for your consideration.
~Introducing our pre-order items~
[Pre-order item, expected to arrive in October] JELADO Brutal Fleece [AB13213]
This is a simple sweatshirt, popular as a Vintage Sweat Shirt,
with all two-needle stitching, commonly seen in 1940s sweatshirts.
These are the easiest to wear, aren't they? (laughs)
Sizes M to XL are finished with a tubular knit.
(*Although the release of size S has been decided as an addition,
it will not be tubular knit but a 'split' specification.)
This sweatshirt is sewn using vintage sewing machines for different parts,
making it the ultimate piece with attention to detail.
It has a fluffy texture unique to loopwheeled knitting,
and its simple design will surely appeal to everyone.
So, please consider pre-ordering it at the store or online.
And this one is also highly recommended!!
A JELADO staple, and what you might call an 'autumn tradition'...
[Pre-order item expected to arrive around September-October] Unionworkers Shirt Short [JP12106,12107]
[Pre-order item expected to arrive around September-October] Unionworkers Shirt Regular [JP12108,12109]
This year, these four colors will be released!
The colors this year are also excellent and highly recommended.
These flannel shirts go well with denim, chinos, and even military pants.
We have prepared flannel shirts available for sale at the store
so you can check the fit. Please try them on
and consider placing an order.
Please also watch the unveiling video here.
Thank you for your cooperation.
~JELADO is recruiting staff at both stores~
We are looking for staff to work with us.
We are looking for individuals who have a strong interest in fashion,
who are interested in excellent traditional techniques and materials,
and who can find enjoyment in their work themselves.
In particular, we welcome those who can work with us to consider
how to deliver our proposed products to as many customers as possible.
Please check the job categories and application methods
on the recruitment page.
~Representative Goto featured on Machiroku CH~
On Monday, March 24th at 6 PM, Machiroku CH will release a YouTube video
featuring JELADO representative, Goto.
He talks about JELADO's craftsmanship,
and his passionate thoughts and commitment to denim.
Because it's based on vintage,
we capture the unique characteristics of each piece and incorporate them into the design.
We hope that as many customers as possible
will learn about JELADO's LAST RESORT denim.
Please watch the YouTube video.
You can watch the video here.
~JELADO Staff Coordination~
As a new initiative, you can now view staff coordinates online.
Please use each staff member's styling
as a reference. Thank you.
Please view it here.
~Official LINE Account~
JELADO provides information to customers through Instagram and blogs,
and also has an official LINE account.
We send out information to many customers on both platforms,
so if you haven't yet added us as a friend,
please add us on LINE.
~Also featured on Higashino Denim~
The blue tag series has been featured on Higashino-san and Shoji-san's YouTube channel,
"Higashino Denim."
Please check out this video as well.
You can watch the Higashino Denim video here.
~Regarding Hemming of Brought-In Items~
At both JELADO stores,
we currently do not offer hemming services for "other brands brought in by customers."
We appreciate your understanding.
Additionally, hemming for "JELADO products purchased from our dealers" will be charged.
*Hemming of products purchased directly from JELADO stores will be provided as a complimentary service.
*When bringing in items, please ensure they are washed. Your cooperation is appreciated.
Please note that we may refuse service in some cases. Thank you for your understanding.
~This Week's New Video~
This week's YouTube video is here.
Our representative, Goto, will be explaining the highly anticipated War Model.
Please take a look.
You can watch this week's new video here.



























