~WEST Staff's 301EXX~

Good evening. This is Uemura from WEST.

It's been so popular at WEST that we've run out of many sizes.

JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】

Yamamoto & Uemura tried them on.

(Overall front aging)

Yamamoto has worn his for about 2 years.

I've worn mine for 1 year.

Here's the aging for each part.

(Front whiskers)

(Side seams/vertical fading)

(Overall back aging)

(Back yoke & pocket edges)

In this post,

I hope to show you that there's a big difference in the fading

even among our staff members.

The size worn, fit, frequency of wear, and number of washes differ,

so I hope this serves as a reference.

Thank you.

~Introducing Reservation Items~

【Reservation Item, October Arrival】JELADO Blutal Fleece【AB13213】

This sweatshirt features the same double-needle stitching found in 1940s vintage sweatshirts.

It's a popular and simple sweatshirt as a Vintage Sweat Shirt.

These are the easiest to use (laughs).

Sizes M to XL are finished with a tubular knit.

(*An additional S size will be released,

but it will be a "cut and sew" rather than tubular knit.)

For the sewing of this sweatshirt, vintage sewing machines are used for each part,

making it the ultimate piece with meticulous attention to detail.

It has a fluffy texture unique to loopwheeled fabric,

and its simple design makes it a sweatshirt that everyone will love.

So please consider reserving it in-store or online.

And this one is also highly recommended!

This is our second collaboration cap.

【Reservation Item, Scheduled for Release on Friday, August 8th】JELADO×BRUNEL＆Co.HATMAKERS B.B.CAP【AB12750】

This is a collaboration cap with BRUNEL＆Co. HATMAKERS.

This all-leather cap is made from

horsehide leather (with a brown core),

and the "J" of JELADO uses nubuck, making it

a special baseball cap.

Not only will it age beautifully with wear,

but it's also a unique cap,

so I'm sure many customers have been looking forward to it!

It has 6 panels.

There's no lining to ensure it conforms to the head.

We omitted it so you can fully enjoy the texture of the leather.

The previous collaboration cap sold out quickly,

so we expect this one to go fast as well. Please reserve yours early.

Thank you.

 

We are also taking reservations for this item.

A JELADO staple, and what you could call a "symbol of autumn."

【Reservation Item, Scheduled for September-October Arrival】Unionworkers Shirt Short【JP12106,12107】

【Reservation Item, Scheduled for September-October Arrival】Unionworkers Shirt Regular【JP12108,12109】

This year, these four colors will be released!

The colors this year are excellent, highly recommended.

This flannel shirt pairs well with denim, chinos, and even military pants.

We have flannel shirts available in-store for you to try on and check the fit,

so please come and try them on, and consider making a reservation.

Please watch the reveal video as well.

Thank you.

 

And finally, this one...

【Reservation Item, Scheduled for August Arrival】JELADO 44Leather Jacket(44 Leather Jacket) Horse hide Semi-aniline Finish【JP94409】

As you may already know,

this is a leather jacket based on the LEVI'S S506XX (War Model),

so it has '4' front buttons instead of 5.

The lack of pocket flaps is also a detail unique to the War Model.

Naturally, it features 'laurel wreath buttons'.

These buttons have been treated with a blue rust finish, so

when the leather ages through repeated wear, it will develop even more character.

The back features a split-back specification,

which for LEVI'S 506XX is typically found on sizes 46 and above.

And above the waistband is a cinch back.

Made of 1.6mm thick horsehide leather with a semi-aniline finish,

it retains the natural character of the leather while also conveying a sense of substantiality.

It is truly a leather that offers the best of both worlds.

At WEST, it is almost never available in stores, as it is mostly sold through reservations.

Therefore, this is a leather jacket that will be in high demand.

Please come to the store to try on a sample and make a reservation.

Thank you.

～JELADO is looking for staff at both stores～

We are looking for staff to work with us.

We are looking for individuals who have a strong interest in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work. We want to work with such people.

In particular, we welcome those who can think with us about what we can do to deliver our products to more customers.

Please check the recruitment page for job openings and application procedures.

Recruitment Page

~Representative Goto featured on Machiroku CH~

On March 24 (Monday) at 6 PM, on Machiroku CH's YouTube channel,

JELADO representative Goto was featured.

He talked about JELADO's craftsmanship,

and his passionate feelings and commitment to denim.

Because it is based on vintage, we capture the quirks of each individual piece and incorporate them into the design.

We hope that as many customers as possible will discover JELADO's LAST RESORT denim.

Please watch the YouTube video.

Click here for the video.

～JELADO Staff Coordination～

As a new initiative,

staff coordinates are now

available to view online.

Please use each staff's styling

as a reference. Thank you.

Please view them here.

~Official LINE Account~

JELADO uses Instagram and blogs to send information to our customers,

and we have also opened an official LINE account to share information with as many customers as possible.

If you haven't added us as a friend yet,

please do so.

~Also featured on Higashino Denim~

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" introduced our blue tag series.

Please watch this video as well.

Click here for the Higashino Denim video.

~Regarding Hemming Services for Bring-Your-Own Items~

At both JELADO stores, we used to offer hemming services for "denim from other brands" if you brought them to the store.

However, due to an increase in hemming requests for items purchased in-store and online,

we are currently unable to accommodate "bring-your-own hemming services for other brands." We apologize for any inconvenience.

・For JELADO products purchased from our dealers that you bring in,

hemming services will be subject to a fee.

*We will continue to provide hemming services for items purchased directly from JELADO, as before.

~This Week's New Videos~