~41Denim, my personal favorite~

Good evening. This is Uemura from WEST.

Today, I'd like to introduce this product.

JELADO 41 Denim [AG94341DA]

This model features US. ARMY aluminum buttons, which were seen in early 41Khaki models, and uses the blue tag fabric released last spring.

Three types of warp threads with random thickness are combined, resulting in irregular vertical fading.

Personally, when it comes to wide-leg pants that are easy to use,

I recommend 41 Khaki.

They are wide, light ounce denim fabric.

These pants are easy to coordinate, so I think you'll find them very useful.

Please come and try them on at the store.

~Information about Pre-order Items~

I would like to introduce the following items that are now available for pre-order.

[Pre-order Item, Arriving in June] JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black [SG71428]

The Rebel Jacket is

a long-standing standard rider's jacket at JELADO.

To make it a simple rider's jacket,

the epaulets have been removed.

Furthermore, by using cupra instead of quilting,

it's a piece designed for ease of wear, making it easy to put on and take off.

With 1.6mm thick leather and a semi-aniline finish, it offers a softness that 100% pigment finishes do not, and because it is "tea-core leather,"

you can enjoy its aging as you wear it repeatedly.

There's one more item available for pre-order.

This is also a very popular product,

and when it was last released, it sold out very quickly, with sizes disappearing in no time.

[Pre-order Item, Arriving in June] JELADO CM47 HBT Baker Pants [CT03347]

These are baker pants made from "herringbone twill" fabric, adopted in 1947.

※ What is Herringbone?

"Herringbone" =

"herring" and "bone"

The pattern resembles the bones seen when a herring fish is filleted, which is where its name comes from.

Baker pants were worn on the battlefield,

but they were also said to have been worn during office work.

It is also said that the name "baker pants" comes from the fact that bakers wore them.

Because they are made of herringbone twill fabric,

they are thick and durable.

Also, since they are 100% cotton, you can enjoy their aging as you wear them repeatedly.

Although we have been accepting pre-orders for this item for some time,

it was a popular item at the 2025SS preview.

[Pre-order Item, Arriving Early March] Monkey Trousers [CT11344]

USMC M44 Monkey Pants were issued to the Marine Corps, and are a popular item in the vintage industry, known by the nickname "Monkey Pants." The origin of that name is this:

The long, horizontal cargo pockets with flaps.

These large pockets were adopted for carrying ponchos,

and the flaps were added to prevent contents from falling out.

Because these pockets resemble the hindquarters of a monkey,

they are called "Monkey Pants."

The M44's production period was actually very short, only "1 year and 3 months,"

from July 1944 to around October 1945.

Additionally, because they were issued to the "elite few" of the U.S. Marine Corps,

the overall production volume was small, making them quite expensive in the vintage market.

The periods when the U.S. Marine Corps actually wore them include:

・Battle of Iwo Jima (Feb. 19 - Mar. 26, 1945)

・Around the Battle of Okinawa (Mar. 26 - Sep. 7, 1945)

And after World War II, during the

・Korean War (Jun. 25, 1950 - Jul. 27, 1953)

they seem to have been widely worn.

JELADO's Monkey Pants use herringbone as the material.

Furthermore, they are dyed with vat dye.

And the buttons are donut buttons, which also adds to the vintage feel.

You can enjoy the aging of the fabric by wearing them regularly.

They pair well with native-patterned mid-length coats

leather jackets, and even

They also go very well with coveralls.

I also recommend pairing them with chambray shirts.

Please pre-order online or at our store.

Thank you.

Popular items are now available for pre-order.

We look forward to your reservations.

Thank you very much.

~Representative Goto featured on Gaichi CH~

On Monday, March 24th, at 6 PM, in a YouTube video released by Gaichi CH,

JELADO's representative, Goto, was featured.

He talked about JELADO's craftsmanship,

and his strong passion and dedication to denim.

Because it's based on vintage pieces,

they capture the unique characteristics of each item and incorporate them into the designs.

We hope that as many customers as possible will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

~JELADO Staff Coordination~

As a new initiative,

you can now view our staff's coordination

online.

We hope you'll find each staff member's styling

to be a helpful reference.

Thank you for your cooperation.

Please view it here.

～Official LINE Account～

JELADO shares information with customers

on Instagram, blogs, and other platforms, but

we have also launched an official LINE account

to reach even more customers. So, if you haven't already,

please add us as a friend.

～Featured by Higashino Denim～

 

The "Ao Tag" series was featured on Higashino-san and Shoji-san's YouTube channel,

"Higashino Denim."

Please check out the video as well.

Watch the Higashino Denim video here.

～Hemming Services for Bring-Your-Own Items～

Both JELADO stores used to offer hemming services for "denim from other brands"

if brought into the store. However, due to the increased volume of hemming requests for

items purchased in-store or online,

we are currently unable to accommodate "hemming of other brands brought in by customers." Please understand.

・For customers who wear JELADO,

hemming services for "JELADO products purchased from our dealers" will be charged.

※Hemming services for items purchased directly from JELADO

will continue to be provided as before.

～Popular Staff Best Buy Feature～

Everyone, thank you for waiting.

"JELADO Staff Best Buy!"

This time, it's the best buys for the second half of the year,

and just like the first half, each staff member's personality shines through.

Please use it as a reference.

Watch the Staff Best Buy video here.

〜This week's new video here〜

This week's new video is from WEST.

"What is the aging process of black tag denim?" by WEST staff.

Please take a look at the black tag setup we've raised.

Click here for this week's new video.