〜Blue Tag items have arrived!〜

Good evening. This is Uemura from WEST.

Arrived today:

Blue Tag series.

Many reservations were made at the preview...

JELADO 491J Coverall【JP94491J】

This coverall incorporates the unique characteristics of the vintage piece it is based on into its design.

The lightness and comfort unique to light-ounce denim, combined with the heavily slubbed yarn, promise remarkable aging over time.

The "Blue Tag" Last Resort offers a fading experience distinct from the white and black tags, unique to light-ounce denim.

We are particular not only about the fabric but also the auxiliary materials. The large front buttons and small cuff buttons are swing buttons, just like vintage ones.

The snap buttons on the upper left and right pockets are also custom-made.

JELADO 311W Painter Pants【JP94311W】

These are produced based on painter pants from the 1940s with a house mark.

We are particularly meticulous about the stitching.

From the pointed tips of the pockets to the stitching, which is usually white but uses gray thread in key areas, these "Blue Tag 311W Painter Pants" are made with great attention to detail.

Jelado's unique interpretation has been fully incorporated into the design.

By combining three different thicknesses of thread, they achieve a vintage-like vertical fade.

Since they are 10.5 oz denim, they are light and comfortable to wear... and they are perfect for the current season, so please try them on at the store.

～Information on Pre-order Items～

We would like to introduce the following items, which are now available for pre-order.

【Pre-order Item, Arriving June】JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black【SG71428】

The Rebel Jacket

is a rider's jacket that has been a long-standing staple in JELADO's lineup.

To create a simple rider's jacket, the epaulets have been removed.

Furthermore, by using cupro instead of quilting, it is easier to put on and take off, making it a highly comfortable piece of clothing.

Made from 1.6mm thick leather with a semi-aniline finish, it offers a softness not found in 100% pigment-dyed leather. As it is "tea-core leather," you can enjoy its aging process with repeated wear.

There is one more item available for pre-order.

This is also a very popular item that sold out quickly last time, with sizes disappearing in a flash.

【Pre-order Item, Arriving June】JELADO CM47 HBT Baker Pants【CT03347】

These are baker pants made from "herringbone twill" fabric, adopted in 1947.

※ What is Herringbone?

"Herringbone" =

"herring" and "bone"

The pattern is derived from the bones visible when a herring fish is filleted.

Baker pants were worn not only on the battlefield but also during indoor work.

They are also said to have been worn by bakers, which is believed to be the origin of the name "Baker Pants."

Made of herringbone twill fabric,

they are thick and durable.

And since they are 100% cotton, you can enjoy their aging process with repeated wear.

This item has been available for pre-order for a while now, and it was a popular item at the 2025SS preview.

【Pre-order Item, Arriving Early March】Monkey Trousers【CT11344】

USMC M44 Monkey Pants are pants issued to the Marines, which are popular in the vintage industry under the nickname "Monkey Pants." Here's the origin of that name...

These have large, horizontal cargo pockets with flaps.

These large pockets were designed to hold a "poncho," and the flaps were added to prevent the contents from falling out.

These pockets resemble the buttocks of a monkey, which is why they are called "Monkey Pants."

The M44 was manufactured for a very short period, only "1 year and 3 months," from July 1944 to around October 1945.

Furthermore, as they were issued to the "elite few" of the US Marine Corps, the overall production volume was low, leading to high prices in the vintage market.

The periods when the US Marine Corps actually wore them include...

・Battle of Iwo Jima (February 19 - March 26, 1945)

・Around the Battle of Okinawa (March 26 - September 7, 1945).

Also, after World War II, during the

・Korean War (June 25, 1950 - July 27, 1953)

they seem to have been widely worn.

Jelado's Monkey Pants use herringbone material.

Furthermore, they are dyed with vat dye.

The buttons are donut buttons, which also enhance the vintage feel.

By wearing them consistently, you can enjoy the aging process.

They pair very well with native patterned half-length coats,

leather jackets, and even

coveralls.

I also recommend pairing them with a chambray shirt.

Please pre-order online or in-store.

Thank you.

Pre-orders for popular items have begun.

We look forward to your reservations.

Thank you.

〜Representative Goto Appears on Machiroku CH〜

On Monday, March 24th, at 6 PM, on Machiroku CH's YouTube channel,

JELADO Representative Goto was featured.

He talks about JELADO's manufacturing,

and his passionate thoughts and commitment to denim.

Because it is based on vintage, we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible will learn about JELADO's LAST RESORT denim.

Please watch our YouTube video.

Click here for the video

~2025AW Exhibition Announcement~

The JELADO × The 2Monkeys

2025AW Collection Preview Exhibition will

finally start this weekend.

On March 29th (Saturday) and 30th (Sunday) at the Ebisu store,

and the following weekend, April 5th (Saturday) and 6th (Sunday), at WEST.

Everyone is welcome to visit us.

These two individuals will also be present

at both exhibitions.

Thank you in advance for your cooperation.

~JELADO Staff Coordinations~

As a new initiative,

staff coordinates are now available

online.

Please use each staff member's styling as a reference.

Thank you.

Click here to view.

~Official LINE Account~

JELADO uses Instagram, BLOGs, and other platforms

to send out information to customers. In addition, an official LINE account has been opened

to send out information to as many customers as possible.

If you have not yet 'added us as a friend,'

please do so.

~Also featured on Higashino Denim~

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" introduced our blue tag series.

Please watch this video as well.

Click here for the Higashino Denim video.

~Regarding bring-in hemming services~

Both JELADO stores offer hemming services for "jeans from other brands"

if you bring them to the store. However, due to the increased number of hemming requests for

items purchased in-store or online, we are currently unable to accommodate "hemming services for other brands brought in by customers." Thank you for your understanding.

・Hemming services for "JELADO products purchased from our dealers" that you are wearing

will be charged.

*We will continue to provide hemming services for JELADO products purchased directly from us.

~Popular Staff's Best Buy Event~

Thank you for waiting, everyone.

"JELADO Staff's Best Buys!"

This time, for the second half of the year, just like the first half,

each staff member's unique taste is evident.

Please use it as a reference.

Click here for the staff's best buy video.

~This Week's New Video~

This time, JELADO's classic engineer boots

have been on sale for one year!

We are grateful for the continuous positive reception,

resulting in many sizes being sold out!

This time, Professor Suzuki provides a commentary from a new perspective!

Please take a look!

Click here for the new video.