Thank you all for your patience.

The Gold Tag Great War denim pants, which can be called the pinnacle of Last Resort at this point, have finally arrived.

So today, I would like to delve deeper into these special jeans.

S301XX 1942WPB L-181 simplified model【JP94301S】

Last Resort Gold Tag Denim

About five years after the announcement of Last Resort, the Great War model using the highest quality "Gold Tag" has been completed.

For the warp threads, 100% US cotton Deep South is used. Furthermore, utilizing the experience with blue tags, three types of yarn counts—No. 6, No. 7, and No. 8—are used to express subtle irregularities in the warp threads.

Pure indigo is used for dyeing, and rope dyeing, which leaves the core white, is applied, similar to vintage pieces. As you wear them, the indigo on the surface gradually peels off, allowing you to enjoy a high-contrast fade.

(Gold tag sewn on)

For the weft yarn, which is the reverse side of the denim and touches the skin, we use the highest quality extra-long staple cotton, "Suvin Gold Supreme."

The length of cotton fibers is generally classified into three types: "short-staple cotton (21mm or less)," "medium-staple cotton (21mm to less than 28mm)," and "long-staple cotton (28mm or more)." "Extra-long staple cotton," which doesn't fit into these classifications, has a fiber length of 35mm or more and accounts for only 5% of all cotton.

Among such extra-long staple cottons, "Suvin Gold Supreme" boasts a fiber length of 38mm. Even regular Suvin cotton is considered high-quality, but Suvin Gold is said to be closer to its original species and of higher quality.

Among them, "Suvin Gold Supreme" is the closest cotton to its original species and boasts the highest quality. Its distribution volume is strictly controlled by the Indian government, and it is rarely available on the market.

It is the culmination of Last Resort at this point, combining the comfort of the silver tag, which also uses "Suvin Gold Supreme," the random vertical fading of the blue tag, and the ruggedness of the black tag.

Details unique to the Great War model

The biggest feature of the Great War model is the back pocket without stitching. This was due to the need to conserve thread for stitching, influenced by material control during the war.

The coin pocket, also due to material control, has no rivets. The belt loops are also wider, typical of the wartime period.

For the stitching, all yellow threads are used.

The front also features a raw edge design.

The silhouette is a rugged straight cut, very much like the Great War era.

The culmination of Last Resort. Don't miss it.

~Event Announcement~

 

On Saturday, November 22nd, and Sunday, November 23rd, we will be holding a boot fitting event with Mr. Riya Suzuki.

The event will be held from 13:00 to 18:00 on both days.

This is a rare opportunity to have your boots fitted directly by Mr. Riya Suzuki and consult with him about shoe care.

We look forward to your visit.

 

 

 

 

~Notice of Change in Flagship Store Business Hours and Closing Days~

 

Effective October 1, 2025, our business hours and closing days have changed.

Business Hours

All days 12:00~19:00

Closed

Thursday

Please come during the correct hours.

 

 

~JELADO is recruiting staff at both stores~

We are looking for staff to work with us.

We are looking for individuals who have a strong interest in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work independently.

In particular, we welcome those who can work with us to consider what can be done to deliver our proposed products to as many customers as possible.

Please check the recruitment page for job openings and application methods.

Recruitment page

~Representative Goto featured on Machiroku CH~

On March 24 (Monday) at 6 PM, Machiroku CH's YouTube channel featured

JELADO representative Goto.

He talked about JELADO's craftsmanship,

and his passion and commitment to denim.

Precisely because it's based on Vintage,

the quirks of individual pieces are captured and incorporated into the design.

We hope that as many customers as possible will discover JELADO's LAST RESORT denim.

Please watch the YouTube video.

Click here for the video.

~JELADO Staff Coordination~

As a new initiative, staff coordination is now available online.

We hope you find our staff's styling helpful.

Thank you.

Click here to view.

~Official LINE Account~

JELADO shares information with customers through Instagram, blogs, and other platforms,

and we also disseminate information to many customers through our official LINE account.

If you haven't "added us as a friend" yet,

please add us on LINE.

~Also featured on Higashino Denim~

 

Mr. Higashino and Mr. Shoji's YouTube channel

"Higashino Denim" introduced the Blue Tag series.

Please watch this video as well.

Click here for the Higashino Denim video.

~Regarding Hemming Services for Bring-Your-Own Items~

At both JELADO stores,

"hemming services for other brands' items brought in by customers" are not currently available.

We apologize for any inconvenience.

Additionally, for JELADO items purchased from our dealers,

hemming services will incur a fee.

*However, hemming services for items purchased directly from JELADO stores will be provided free of charge.

*When bringing in items, please ensure they are washed. We appreciate your cooperation.

Please note that we may decline service in some cases. Thank you for your understanding.

 

~This week's new video~

This week's new video is...

the Mountain Man series.

It has become a unique product that incorporates the antique fabric discovered in France into its design.

Please take a look.

Thank you.

Click here for this week's new video.