〜Sorry for the delay〜

Good evening. This is Uemura from WEST.

Today, I'd like to introduce this product.

The 2 Monkeys Archaic Norfolk Jacket【TM03432】

We apologize for the significant delay in the arrival of the 2024AW collection,

and for any inconvenience this may have caused our customers.

This

Archaic Norfolk Jacket【TM03432】

arrived today.

I really wanted to wear this,

so I bought it right away.

This design, which is generally a hunting jacket,

features a collarless pattern,

wide body and armholes,

and uses moleskin fabric to create a more French feel.

I personally pair this jacket with wide pants,

but I think pairing it with slim pants

isn't bad either.

I believe that whether it's slimmer or wider

than the regular silhouette enhances the coolness of this jacket.

This is an item I'd love for everyone to try on in store.

Thank you for your understanding.

〜Information on pre-order items〜

I would like to introduce this product, which is now available for pre-order.

【Pre-order item, expected arrival in June】JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black【SG71428】

The Rebel Jacket

is a rider's jacket that has been a long-standing staple in JELADO's lineup.

To make it a simple rider's jacket,

we eliminated the epaulets.

Furthermore, instead of quilting,

we used cupro to make it easy to put on and take off,

resulting in a piece designed for comfort.

Made of 1.6mm thick leather with a semi-aniline finish,

it offers a softness not found in 100% pigment-finished leather. Since it's "tea-core leather,"

you can enjoy its aging gracefully with repeated wear.

There's one more product available for pre-order.

This is also a very popular product,

and when it was released previously, it sold out quickly,

with sizes becoming unavailable in no time.

【Pre-order item, expected arrival in June】JELADO CM47 HBT Baker Pants【CT03347】

These are baker pants made from "herringbone twill" fabric, adopted in 1947.

※ What is herringbone?

"Herringbone" =

"herring" (fish) and "bone"

The origin is the pattern reminiscent of the bones seen when a herring fish is split open.

Baker pants were worn on the battlefield,

but also reportedly worn during office work.

Also, it is said that the name 'Baker Pants' originated from the fact that bakers wore them.

Because they are made of herringbone twill fabric,

they are thick and durable.

Also, since it is 100% cotton, you can enjoy the aging process with repeated wear.

And although pre-orders for this item have been accepted for a while,

it was a popular item at the 2025SS preview event.

【Pre-order item, expected arrival early March】Monkey Trousers【CT11344】

When you say USMC M44 Monkey Pants,

these are trousers issued to the Marine Corps,

and are also known as "Monkey Pants,"

a popular item in the vintage industry.

The origin of the name is as follows:

Large, horizontally long cargo pockets with flaps.

These large pockets were adopted to hold a poncho,

and the flaps were added to prevent contents from falling out.

These pockets resemble a monkey's buttocks, which is why they are called "Monkey Pants."

The manufacturing period of the M44,

was actually very short, only "1 year and 3 months,"

from July 1944 to around October 1945.

Also, because they were issued to the "elite few"

U.S. Marine Corps, the overall production volume was small,

which is why they are traded at quite high prices in the vintage market.

The period during which the U.S. Marine Corps actually wore them was...

・Battle of Iwo Jima (Feb. 19 – Mar. 26, 1945)

・Around the Battle of Okinawa (Mar. 26 – Sep. 7, 1945).

Also, after World War II,

・Korean War (Jun. 25, 1950 – Jul. 27, 1953)

It seems they were worn extensively during these periods.

JELADO's Monkey Pants feature herringbone material.

Furthermore, they are dyed with vat dye.

And the buttons are doughnut buttons,

which also creates a vintage feel.

By wearing them consistently, you can enjoy the aging process.

you can enjoy the aging process.

Half-length coats with native patterns,

Leather jackets... and even

It also goes very well with coveralls, etc.

I also recommend pairing it with a chambray shirt.

Please make your reservations online or in store.

Thank you for your understanding.

Popular items are now available for pre-order.

We look forward to receiving your reservations.

Thank you.

〜Representative Goto's appearance on Gairoku CH〜

On March 24th (Monday) at 6 PM, on Gairoku CH's YouTube channel,

JELADO's representative, Goto, was featured.

He discussed JELADO's manufacturing,

and his passionate thoughts and commitment to denim.

Because it's based on vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

Click here to watch the video.

〜JELADO Staff Coordinates〜

As a new initiative,

Staff coordinates are now available

for viewing online.

We hope you find the styling of each staff member to be a helpful reference.

Thank you for your cooperation.

Please view them here.

~Official LINE Account~

While JELADO is currently sharing information with customers through Instagram, blogs, and other platforms,

we have also launched an official LINE account to reach even more customers.

If you haven't already added us as a friend, please do so.

~Also featured on Higashino Denim~

 

The Aotag series was featured on Higashino and Shoji's YouTube channel, "Higashino Denim."

Please watch the video as well.

You can watch the Higashino Denim video here.

~Hemming services for brought-in items~

Both JELADO stores used to offer hemming services for "denim from other brands" if you brought them to the store.

However, due to the increase in hemming requests for in-store and online purchases,

we currently do not offer "hemming services for other brands brought in by customers." We apologize for any inconvenience this may cause.

・For JELADO products purchased from our dealers that you are wearing,

hemming services will be charged.

※Hemming services for items purchased directly from JELADO will continue to be provided as before.

~Popular Staff Best Buy Project~

Thank you for your patience, everyone.

"JELADO Staff Best Buy!"

This time, for the second half of the year's Best Buy,

just like the first half, each staff member's unique personality shines through.

Please use it as a reference.

You can watch the Staff Best Buy video here.

~This week's new video~

This week's new video comes from WEST.

It's "What is the経年変化(aging process) of Black Tag Denim?" by the WEST staff.

Please take a look at the Black Tag setup that we have nurtured.

Click here for this week's new video.