Thank you for always visiting our store.

Today, I'd like to give an update on the black tag setup that our Ebisu store staff wore day and night for 9 and a half months and recently washed!

JELADO Age of Longing Black Tag 407EXX Size34(XS)~38(M) Denim JKT【JP94407E】

First, starting with the jacket that was just restocked. It has been washed 4 times in 9 and a half months. Although it has been exposed to sunlight, the color fading has a strong contrast throughout.

The honeycomb, which everyone loves, has clearly defined accordion-like wrinkles.

The puckering on the hem has also become more prominent.

Perhaps due to wearing it to sleep every night, the front has also faded. Vertical fading has finally started to appear.

The back also shows a nice contrast.

The yellow stitching has also faded, and puckering is visible.

How do you like the fading of the black tag denim jacket? Personally, I'm satisfied with how well wearing it as pajamas has paid off.

【Some Pre-order Items Arriving Late April】JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】

Next, let's look at the fading of the pants.

There are large whiskers.

Since the store staff often kneels on one knee, the right knee has become a strong white. Vertical fading has also begun.

This is what the back looks like. That's all for the pants.

How was the aging report on the black tag setup? We aim to complete it in one year of wear, so please look forward to the next report!

～Information on Pre-order Items～

We would like to introduce the following items, which are now available for pre-order.

【Pre-order Item Arriving June】JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black【SG71428】

The Rebel Jacket is

a standard rider's jacket that JELADO has offered for many years.

To make it a simple rider's jacket,

we eliminated the epaulets.

Furthermore, by using cupra instead of quilting,

it's easier to put on and take off,

making it a comfortable piece to wear.

Made from 1.6mm thick leather with a semi-aniline finish,

it offers a softness not found in 100% pigment-finished leather, and as it's 'tea-core leather,'

you can enjoy its aging process with repeated wear.

There's one more item available for pre-order.

This is also a very popular item.

It sold out quickly the last time it was released,

with sizes disappearing in an instant.

【Pre-order Item Arriving June】JELADO CM47 HBT Baker Pants【CT03347】

These are baker pants made from "herringbone twill" fabric, adopted in 1947.

※ What is herringbone?

"Herringbone" =

"herring" and "bone"

The pattern is derived from the resemblance to the bones visible when a herring fish is filleted.

Baker pants were worn on the battlefield,

but also during indoor work.

It is also said that the name "baker pants"

comes from the fact that bakers wore them.

Since it's herringbone twill fabric,

it's thick and durable.

Also, since it's 100% cotton, with repeated wear,

you can enjoy its aging process.

Although we have been taking reservations for this item for some time,

it was a popular item at the 2025 SS preview.

【Pre-order Item Arriving Early March】Monkey Trousers【CT11344】

USMC M44 Monkey Pants are

pants issued to the Marine Corps,

and are popular vintage items known as 'Monkey Pants.'

The origin of the name is as follows...

Large horizontal flap cargo pockets.

These large pockets were adopted to hold a 'poncho',

and the reason for the flap was to prevent the contents from falling out.

These pockets resemble a monkey's hindquarters,

hence the name "Monkey Pants."

The production period of the M44 was

actually very short, lasting only "1 year and 3 months,"

from July 1944 to around October 1945.

Furthermore, because they were issued to the "elite few"

U.S. Marine Corps, the overall production was small,

making them quite expensive in the vintage market.

The periods when the U.S. Marine Corps

actually wore them include:

・Battle of Iwo Jima (Feb 19 - Mar 26, 1945)

・Around the Battle of Okinawa (Mar 26 - Sep 7, 1945).

Also, after World War II,

・Korean War (Jun 25, 1950 - Jul 27, 1953)

They seem to have been worn extensively during these times.

Jelado's Monkey Pants use herringbone as the material.

Furthermore, they are dyed with vat dye.

The buttons are doughnut buttons,

adding to the vintage appeal.

You can enjoy the aging process by wearing them diligently.

Half-length coats with native patterns and

leather jackets...and even

coveralls pair very well too,

and I also recommend pairing them with chambray shirts.

Please reserve at the store or online.

Thank you.

Popular items are now available for pre-order.

We look forward to your reservations.

Thank you.

～Representative Goto Appearing on Gairoku CH～

At 6 PM on Monday, March 24th, on Gairoku CH's YouTube channel,

JELADO's representative, Mr. Goto, was featured.

He talked about JELADO's craftsmanship,

and his passionate thoughts and commitment to denim.

Because it's based on vintage pieces,

he captures the unique characteristics of each item and incorporates them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

Please watch the video here.

～JELADO Staff Coordinates～

As a new initiative,

you can now view

our staff's styling

online.

We hope you find each staff member's styling helpful.

Thank you for your cooperation.

Please click here to view.

～Official LINE Account～

JELADO hopes to share information with customers through Instagram, blogs, and other platforms,

but we have also opened an official LINE account

and are sending out information to as many customers as possible.

If you have not yet added us as a "friend",

please do so.

～Also featured on Higashino Denim～

 

The "Blue Tag Series" was featured on Higashino and Shoji's YouTube channel,

"Higashino Denim."

Please watch this video as well.

Click here for the Higashino Denim video.

～Hemming services for brought-in items～

While both JELADO stores previously offered hemming services for "denim from other brands" when brought to the store,

due to an increase in hemming requests for in-store and online purchases,

we are currently unable to accommodate "hemming services for other brands brought in by customers." Please understand.

・Hemming services for "JELADO products purchased from our dealers", which you are wearing,

will be charged.

※For hemming of products purchased directly from JELADO and brought in,

we will continue to provide services as before.

～Popular Feature: Staff Best Buys～

Everyone, thank you for waiting.

"JELADO Staff Best Buys!"

This time, it's the Best Buys for the second half of the year,

and just like the first half, each staff member's personality shines through.

Please use it as a reference.

Click here for the Staff Best Buy video.

～This week's new video is here～

This video is now a regular feature for each collection,

and it's a request project by Kumazaki from the Ebisu store.

What kind of item will he be requesting this time?

Everyone, please look forward to it.

This week's new video is here.