Thank you for always visiting our store.

 

The Pharaoh jacket is a car coat worn by young car clubs in America in the 1950s and 60s as cold weather gear. Its name became established after it was worn by the delinquent group "The Pharaohs" in the 1973 film "American Graffiti."

 

JELADO releases Pharaoh jackets every year, and this time we will introduce three types of Pharaoh jackets released in 25AW.

 

1.Irvine Short Pharaoh 

 

 

Irvine Short Pharaoh 【SG13441】

 

First, the Irvine Short Pharaoh.

Among the Pharaoh jackets released this year, this one has the shortest length and a slightly roomier silhouette.

 

 

It uses tweed fabric with specially spun yarn made by twisting kemp into the weft, creating a classic atmosphere.

 

 

The collar, cuffs, and ribs are finished with jacquard knitting, further emphasizing the classical impression.

 

It also pairs well with denim.

 

2.MELS Pharaoh Jacket

 

 

MELS Pharaoh Jacket【SG13440】

 

Next is the MELS Pharaoh Jacket.

This MELS Pharaoh Jacket is available in two colors: salt & pepper and black.

 

 

It follows the standard length. The outer fabric uses 90% wool and 10% nylon woolen yarn, and is finished with double-woven melton, achieving a thick and firm texture.

 

 

The quilted lining ensures high heat retention, making it suitable for mid-winter.

 

 

This simple piece goes well with T-shirts, as well as with dressier outfits such as shirts.

 

 

3.POMONA Leather Pharaoh Jacket

 

Finally, we have the leather pharaoh jacket named "POMONA."

 

 

Pharaoh Jacket【SG94412】

 

The leather pharaoh jacket uses 1.6mm thick horsehide, just like JELADO's three classic leather jackets. It is chrome-tannin combined tanned, resulting in a finish that combines firmness and suppleness.

 

 

After dyeing the base a light brown, we use black tea-core leather with a top dye, allowing you to enjoy a deeper aging process as you wear it.

 

 

The quilted lining also ensures sufficient warmth.

 

 

In addition to the three types of Pharaoh jackets released this year, we also have the previously released "Ventura" and "Van Nuys" available in-store.

 

 

 

 

Some items are currently out of stock in certain sizes, so if you are interested, please check them out in store.

 

 

 

～We are looking for staff at both JELADO stores～

We are looking for staff to work with us.

We are looking for people who have a strong interest in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work themselves.

In particular, we welcome those who can think with us about what we can do to deliver our products to more people.

Please check the recruitment page for job openings and application methods.

Recruitment Page

～Representative Goto featured on Machikado CH～

On March 24th (Monday) at 6 PM, Machikado CH will release a YouTube video

00

JELADO's representative, Goto, was featured.

He talks about JELADO's craftsmanship,

and his passion and commitment to denim.

Because it is based on Vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

～JELADO Staff Coordination～

As a new initiative, staff coordination is now available online.

We hope you find each staff member's styling helpful. Thank you.

Please view it here.

～Official LINE Account～

JELADO provides information to customers through Instagram and blogs,

but we also send out information to many customers through our official LINE account,

so if you haven't added us as a friend yet,

please add us on LINE.

～Also featured on Higashino Denim～

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" introduced the Blue Tag series.

Please check out this video as well.

You can watch the Higashino Denim video here.

～Regarding hem alterations for brought-in items～

At both JELADO stores,

we currently do not offer "hem alterations for other brands' items brought in by customers."

Please understand this.

Also, for JELADO products purchased from our dealers,

hem alterations will incur a fee.

*Hem alterations for products purchased directly from JELADO stores will be provided as a free service.

*When bringing in items, please cooperate by bringing them in a washed condition.

Please note that we may refuse service in some cases.

～This week's new video is here～

This week's new video is our popular 7DAYS Coordinate project.

This time, WEST Yamamoto will be featured.

Please check out his unique styling as a denim jacket enthusiast.

You can watch the new video here.