〜301XX White〜

Good evening. This is Uemura from WEST.

Well, June has arrived.

It feels hot lately,

but the rainy season hasn't even started yet.

Once the rainy season arrives and passes,

the temperature will surely rise sharply!

Just thinking about it makes me feel like I'll get heatstroke,

Seven-Eleven's "Kakigori" (shaved ice)

This is highly recommended.

Melt it a little with your hands before eating.

It's so delicious, far exceeding its 80-yen price,

so please try it everyone!

JELADO Age of Longing 301XX White【JP01301WH】

Now, it is precisely for this time of year that I want to wear the 301XX White.

Last Resort "White Tag"

The 301XX White with the "White Tag"

is made from 14 oz denim.

These white jeans, which go well with anything,

were released in the summer of '24,

and these white pants are completely white, not off-white.

As it's the LASTRESORT White Tag,

they are very comfortable to wear and highly recommended.

Also, just because it's white tag denim doesn't mean

you need a white tag denim jacket! It also pairs well with the 406XX and is a perfect match for the 407EXX.

For customers who don't own them yet,

please try them on at the store.

Thank you very much.

～Information on Pre-order Items～

This is also a very popular product.

When it was previously released, it sold out extremely quickly,

and sizes ran out in no time.

【Pre-order item, arriving in June】JELADO CM47 HBT Baker Pants【CT03347】

These are baker pants made using a fabric called "Herringbone Twill," which was adopted in 1947.

※ What is Herringbone?

"Herringbone" =

"herring" and "bone"

The origin is that the pattern resembles the bones seen when a herring fish is filleted open.

Baker pants were worn on the battlefield,

but also during indoor work.

It is also said that they were called "baker pants"

because bakers wore them.

Since it's herringbone twill fabric,

it's thick and durable.

Also, since it's 100% cotton, you can enjoy the aging process

as you wear it repeatedly.

～Representative Goto featured on Machiroku CH～

On March 24th (Monday) at 6 PM, on Machiroku CH's YouTube channel,

JELADO's representative, Goto, was featured.

He talked about JELADO's craftsmanship,

and his passion and commitment to denim.

Because it's based on Vintage,

we capture the unique characteristics of each piece and incorporate them into our designs.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

Click here to watch the video.

～JELADO staff coordination～

As a new initiative,

staff coordination is now available

to view online.

Please use the styling of each staff member

as a reference.

Thank you.

Click here to view.

～Official LINE Account～

JELADO actively shares information with customers through Instagram, blogs, and other platforms,

and has also launched an official LINE account to reach even more customers.

If you haven't added us as a friend yet,

please do so!

～Also featured on Higashino Denim～

 

The Blue Tag series has been featured on Higashino-san and Shoji-san's YouTube channel, "Higashino Denim."

Please check out this video as well.

Click here for the Higashino Denim video.

～Regarding hemming services for carry-in items～

Both JELADO stores accept hemming requests for "denim from other brands" if you bring them to the store.

However, since hemming requests for in-store and online purchases have increased significantly,

we are currently unable to accommodate "hemming requests for carry-in items from other brands." We appreciate your understanding.

・For JELADO products purchased from our "dealer partners",

hemming services will be subject to a fee.

※We will continue to provide hemming services for JELADO products purchased directly from JELADO.

～Popular Feature: Staff's Best Buy～

Everyone, thank you for waiting.

"JELADO Staff's Best Buy!"

This time, it's the Best Buy of the second half of the year,

and just like the first half, each staff member's individuality shines through.

Please use it as a reference.

Click here for the Staff's Best Buy video.

～This week's new video～

The JELADO WEST staff provides

styling and commentary on

the "overpants" you want to wear this season.

Please watch it and

use it as a reference.

Click here for this week's new video.