The price of LEVI'S denim items is currently soaring.

Twenty years ago, you could buy them for under 50,000 yen, but now, depending on size, condition, and remaining color, they cost at least 100,000 yen.

The image above is of me when I was working at a vintage clothing store (in my early 20s).

The shirt I'm wearing in this image is also a 50s LEVI'S Short Horn denim western shirt.

 

*Although the flap part is different, for LEVIS denim western shirts of this era, I have only seen the Vaquero Shirt pattern or the pattern of the shirt I am wearing.

Since it's based on 50s Vintage,

I'd like to say all the stitching is orange, but actually...

You can see from the image that yellow stitching is used for the stitches running from the armpit to the hem,

and for the western yoke on the back.

We incorporated the unique characteristics of the vintage piece we based it on into this product.

It features "rainbow stitching."

We also meticulously recreated the snap buttons, which are also seen on vintage items.

Since this is a 5oz denim shirt,

you can enjoy the unique fading of light ounce denim.

Naturally, it pairs perfectly with denim, of course,

but also with chinos, military wear, etc.,

and it's also great to wear with shorts in the summer.

Please try it on at the store and consider it.

~Representative Goto appeared on Gairoku CH~

On March 24th (Monday) at 6 PM, in a YouTube video released by Gairoku CH,

JELADO representative Goto was featured.

He talks about JELADO's craftsmanship,

and his passion and dedication to denim.

Because it's based on vintage pieces,

we capture the unique characteristics of each item and incorporate them into our designs.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please check out the YouTube video.

Click here to watch the video.

~2025AW Preview Event Announcement~

The JELADO × The 2Monkeys

2025AW Collection preview event

will finally start this weekend.

March 29th (Saturday) & 30th (Sunday) at the Ebisu store,

and the following weekend, April 5th (Saturday) & 6th (Sunday) at WEST.

Everyone is welcome, so please feel free to stop by.

At the exhibitions at both stores,

these two will also be present.

And as has become customary,

we will be holding a WEB exhibition

via Instagram Live and YouTube, so please

check that out as well.

The WEB exhibition will be on March 27th (Thursday) from 17:00.

Thank you in advance.

~USMC M44 Monkey Pants~

【Pre-order item, expected to arrive early March】Monkey Trousers【CT11344】

USMC M44 Monkey Pants were issued to the Marine Corps,

and are a popular item in the vintage industry,
affectionately known as "Monkey Pants."

The origin of their name is as follows...

Large, horizontal cargo pockets with flaps.

These large pockets were adopted to hold a "poncho,"

and the flaps were included to prevent the contents from falling out.

Because these pockets resemble the buttocks of a monkey,

they are called "Monkey Pants."

The production period for the M44 was actually very short, lasting only "1 year and 3 months,"

from July 1944 to around October 1945.

Furthermore, because they were issued to the "elite few"

of the U.S. Marine Corps, the overall production volume was small, making them quite expensive in the vintage market.

The periods when the U.S. Marine Corps actually wore them were...

・Battle of Iwo Jima (Feb. 19 - Mar. 26, 1945)

・Around the Battle of Okinawa (Mar. 26 - Sep. 7, 1945)

Also, after World War II,

・Korean War (Jun. 25, 1950 - Jul. 27, 1953)

It seems they were frequently worn during these times.

Jelado's Monkey Pants use herringbone material.

Furthermore, they are dyed with vat dyes.

And the buttons are donut buttons,

which also creates a vintage feel.

By wearing them frequently, you can enjoy the aging process.

You can enjoy them.

Native pattern half-length coats and

leather jackets... and even

coveralls match very well with them,

I also recommend pairing them with a chambray shirt.

Please make your reservations online or at the store.

Thank you.

~JELADO Staff Coordination~

As a new project,

you can now view our staff's coordinates

online.

We hope you'll find each staff member's styling

helpful as a reference.

Thank you for your cooperation.

Please click here to view.

～Official LINE Account～

JELADO shares information with customers

on Instagram, blogs, and other platforms, but

we have also launched an official LINE account

to share information with even more customers,

so if you haven't already, please

add us as a friend.

～Featured on Higashino Denim～

 

The Aotag (blue tag) series was featured on Higashino-san and Shoji-san's YouTube channel,

"Higashino Denim."

Please check out this video as well.

Click here for the Higashino Denim video.

～Regarding hem alterations for brought-in items～

Both JELADO stores used to offer hemming services for "other brands' denim" if brought to the store,

but since we have seen an increase in hemming for in-store and online purchases,

we are currently unable to accommodate "hemming for other brands' denim brought in by customers." We apologize for any inconvenience.

・Hemming for JELADO products purchased from our "dealer partners" will incur a fee.

*Hemming for JELADO products purchased directly from JELADO will continue to be handled as before.

～Popular Staff Best Buy Project～

Everyone, thank you for waiting.

"JELADO Staff Best Buys!"

This time, it's the best buys of the second half of the year,

and just like the first half, each staff member's personality shines through.

Please use it as a reference.

Click here for the Staff Best Buy video.

～This week's new video～

This video features JELADO representative Goto

explaining the "Steelbeam Coat."

The Wabash coverall is very popular in stores.

Please take a look!

Click here for the new video.