Released today!

Hello!

 

This year, as usual, the JELADO AW COLLECTION catalog is featured in the October issue of Lightning!

This time, we planned the collection around the "black tag," which was developed to further express a vintage feel from the last resort denim we've been offering since 2020, envisioning outerwear that pairs well with jeans and chinos.

The theme is GILT EDGE VINTAGE.

In the world of investment, "GILT EDGE" refers to promising stocks. We used this term to represent vintage items, curating a collection of remarkable pieces that are sure to appreciate in value.

While there might be fewer items than usual, we carefully selected and planned tough outerwear and shirts that can be worn for many years with classic bottoms like denim and chinos.

 

To create deeper craftsmanship, we traveled to as many production sites as possible, meeting with factories and fabric manufacturers to learn about materials each time.

 

These are the carefully crafted items that we developed based on that knowledge.

We truly want everyone to get their hands on them.

These are items that, no matter how old you get, will not fade but rather grow on you, aging with you.

 

We will introduce the details of each item on YouTube and Instagram!

 

First, please read the October issue of Lightning!

 

 

Thank you very much!