Aging 301EXX & Pre-Order Items & This Week's New Video: "2024 First Half: Staff's Best Buys" ~[WEST]
Share
~LASTRESORT~
Good evening. This is Uemura from WEST.
I will introduce the aging of the Black Tag "301EXX", which is now available at both JELADO stores.
JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】
My "Black Tag 301EXX" after 1 year of wear and 3 washes.
I prefer large fades to subtle ones, so I wore them 7 days a week for the first six months and did squats every day.
Thanks to that, I achieved the wild fades I was looking for.
I got the wild fades I was looking for.
As you can see in the image, the vertical fades are very clear.
I love the rough fabric unique to the Black Tag and the fading unique to this denim.
After washing, I put them in the dryer, so the puckering on the pocket edges and yoke is clearly visible.
You can see the vertical fades in this image as well.
It's clear when compared to the new product. I think it's a good aging process if I do say so myself.
Some customers are currently "growing" their denim, while others are considering purchasing and growing it from now on.
But for me, the true charm of denim is undoubtedly "fading".
If there are 10 people, there will be 10 different fade patterns in their denim.
I hope everyone enjoys their own unique fading process.
Please come and try them on and purchase them at our store.
~Reservations have started~
JELADO's classic LASTRESORT denim.
Reservations are now open for the White Tag regular silhouette, 301XX.
【Pre-order item, arriving in August】JELADO Age of Longing 301XX Denim Pants【JP94301】
The unique comfort and softness of the white tag fabric.
And I hope you all enjoy the beloved aging process, so please come and try them on at the store.
*Samples of W30, 32, and 36 are available at WEST. Please consider them.
And we have also started accepting reservations for this product, which has received many inquiries from everyone.
The White Tag series is the original of the LAST RESORT DENIM.
(Worn for 2 years)
・55Denim Jacket 406XX
【Pre-order item, arriving early to mid-July】JELADO 55Denim Jacket 406XX Size34(XS)~40(L)【JP94406】
【Pre-order item, arriving early to mid-July】JELADO 55Denim Jacket 406XX Size42(XL)~44(XXL)【JP94406D】
【Pre-order item, arriving early to mid-July】JELADO 55Denim Jacket 406XX Big Size【JP94406DD】
The 406XX is commonly known as the "2nd" and is produced based on the shape of the LEVI'S 507XX.
It is a model based on a rare vintage that cannot be bought easily.
This popular model has many fans, and among them, those who like the white tag always choose the 406XX.
This is a popular product, so we appreciate your understanding.
Reservations are accepted at our stores and online.
~Official LINE Account~
JELADO shares information with customers through Instagram, blogs, and other channels. We have also opened an official LINE account to share information with many customers there. If you haven't added us as a friend yet, please do so.
~Notice of Ebisu Store Business Days~
This is an announcement from JELADO FLAGSHIP STORE (Ebisu store) regarding changes to business hours and regular holidays.
Starting July 1, 2024, business hours and regular holidays will change as follows:
New Business Hours
- Monday: 12:00 PM - 8:00 PM
- Tuesday: Closed
- Wednesday: 12:00 PM - 8:00 PM
- Thursday: 12:00 PM - 8:00 PM
- Friday: 12:00 PM - 8:00 PM
- Saturday, Sunday, and Public Holidays: 12:00 PM - 7:00 PM
We apologize for any inconvenience this may cause our customers, and we appreciate your understanding and cooperation.
All of our staff will continue to strive to provide services that satisfy everyone.
Thank you for your continued patronage.
JELADO FLAGSHIP STORE (Ebisu Store)
~This Week's New Video~
This time, it's the popular project: 2024 First Half Staff Best Buys!
What were the JELADO staff's best buys for the first half of the year?!
Please take a look!
This week's new video is available here.













