〜Pre-orders start today〜

Good evening. This is Uemura from WEST.

 

Today I'd like to introduce this item:

[Pre-order item, expected arrival mid-April to end of April] JELADO 44Leather Jacket (44Leather Jacket) Horsehide Semi-aniline Finish [JP94409]

 

 

 

 

 

Three months have passed since the Ani-Tube release,

and it seems to be the most inquired about product

at both WEST and Ebisu stores, wouldn't you say?

 

 Similar to the LEVI'S S506XX (War Model),

 

・Four-button laurel buttons

 

・No flap pockets

 

・Split back

 

・Cinch back

 

 

and other details are incorporated into this leather jacket.

 

This leather has a moderate weight and is dyed black with pit dyeing,

making it a so-called "tea-core" leather.

As you wear it repeatedly, the light brown undertone will start to show,

changing its expression,

so you can enjoy that aspect of the leather.

 

There is a sample (size L) available at WEST,

so please come to the store to try it on and consider pre-ordering.

Thank you.

173cm/60kg/Wearing M size

 

Tomorrow, I will introduce another pre-order item.

Thank you all in advance.

 

～Blue Tag pre-orders have started～

 

 

 

[Pre-order item, expected arrival mid-April to end of April] JELADO 491J Coverall [JP94491J]

 

 

[Pre-order item, expected arrival mid-April to end of April] JELADO 311W Painter Pants [JP94311W]

 

 

[Pre-order item, expected arrival mid-April to end of April] JELADO 391SB Overall [JP94391SB]

 

These three items are now available for pre-order both in-store and online.

These are highly anticipated items from

JELADO's Last Resort series.

 

"Last Resort" means

a trump card, a last resort,

and if the white tag is the first offensive,

then the blue tag series is the fourth offensive,

following the black and brown tags.

 

While the white and black tags focused on LEVI'S,

and the brown tag focused on 41 Khaki...

what about the blue tag?

 

The blue tag is a collection centered around workwear,

and when it comes to representative workwear,

"Lee" is definitely indispensable.

 

The LAST RESORT "Blue Tag" focuses on

light ounce denim workwear.

 

Since it's 10.5 oz denim,

unlike the white and black tags, the lower ounce blue tag is sure to

show a different kind of aging.

 

In that sense,

it's a very exciting series.

 

Customers who are interested

should definitely pre-order at the store.

 

Thank you.

 

173cm/60kg

491J Coverall → L size

391SB Overall → M size

311W Painter Pants → M size

 

～Currently accepting pre-orders～

 

[Pre-order item, expected arrival February-March] JELADO Farmers Shirt [JP01123]

(Salmon Raw)

 

 

 

 

(Mint)

 

 

 

 

 

The base fabric replicates the thick yet soft texture of flannels from before the 1950s.

To achieve this, vintage flannel shirts were thoroughly analyzed, and similar to Lee workwear, testing agencies were used to analyze the following:

 

・Staple length

・Twist coefficient

・Yarn count

・Thread count

 

By meticulously analyzing these factors, we developed a completely new flannel from scratch.

 

This product uses

sulfur dyes.

While there is less demand for sulfur dyeing in recent years,

the "aging" it undergoes with wear,

and the soft "fabric feel" and "skin touch"

as if wrapped in a towel, are exceptionally good and highly recommended.

 

We receive a lot of inquiries from customers about the sizing of this product.

We would appreciate it if you could consult us at the store

rather than by phone (as we may not be able to assist if you come to the store).

 

Thank you for your understanding.

Model: 173cm/60kg/wearing size M.

 

There's also a video about this product, so

please check that out too.

 

 

 

Click here for new videos.

 

～Official LINE Account～

 

 

 

 

JELADO provides information to customers through Instagram and blogs, but we have also launched an official LINE account

and are disseminating information to many customers there as well.

If you haven't added us as a "friend" yet,

please do so.

 

～This week's new video～

 

 

 This time, we're introducing staff-picked recommended 2024 MS coordinates!

 Again, from quirky items to super standard staple items!

We'll introduce a wide range of coordinates for this summer and autumn collection!

 

Please take a look!!!

Click here for the new video.