Reservations started yesterday!

Good evening. This is Uemura from WEST.

Today, I'd like to start with this.

This flocked sweatshirt

was very popular at the preview.

[Pre-order item, arriving in October] ILLINOIS Flocky Pt Sweat [AB12201]

It's made by screen printing with resin,

generating static electricity, and then

sprinkling powder (rayon fibers) over it.

↓

The excess powder is removed, the print is heat-set,

and then powder is sprinkled again to add thickness.

↓

It's made to a thickness of 0.8mm, and then colors are

added with screen printing.

This process is done entirely by hand, one by one,

resulting in JELADO's carefully crafted flocky print,

produced by this labor-intensive electroflocking process.

We have released flocked sweatshirts before,

and some customers have collected every single one.

This will be the last time we use the factory that applied

this popular flocky print for us.

The Indian Head color flocky is a fitting finale.

Flocked sweatshirts continue to soar in price,

making them hard to find even among vintage items.

That's why we hope you'll get your hands on one now.

Reservations are currently being accepted

at both JELADO stores and online.

Thank you all for your support.

What is electroflocking?

We hope you'll watch this video.

We've included a link, so be sure to check it out.

~Introducing our pre-order items~

[Pre-order item, arriving in October] JELADO Blutal Fleece [AB13213]

This simple sweatshirt features the ALL 2-needle stitching

often seen in 1940s sweatshirts, making it a popular vintage sweatshirt style.

These are the easiest to wear, aren't they? (laughs)

Sizes M-XL are made with circular knitting.

(*Although an S size has been added,

it will not be circular knit, but rather "cut and sewn.")

This sweatshirt is sewn using vintage sewing machines for each section,

making it the ultimate piece with attention to every detail.

It has a soft, fluffy texture unique to loopwheeled fabric,

and its simple design makes it a sweatshirt that everyone will love.

Please make your reservation at the store or online.

And this is also highly recommended!!

JELADO's classic, and one could say 'autumn tradition'...

[Pre-order item, arriving around September-October] Unionworkers Shirt Short [JP12106,12107]

[Pre-order item, arriving around September-October] Unionworkers Shirt Regular [JP12108,12109]

This year, these four colors will be released!!

The colors this year are also excellent and highly recommended.

This flannel shirt goes well with denim, chinos,

and even military pants.

For those who want to check the fit, we have sample flannel shirts

available in store, so please try them on and consider making a reservation.

Please also watch this introductory video.

Thank you for your cooperation.

~JELADO is looking for staff at both stores~

We are looking for staff to work with us.

We are looking for people who have a strong interest in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work themselves.

In particular, we welcome those who can work with us to consider

how to deliver our products to as many people as possible.

Please check the job categories and application methods on the

recruitment page.

~CEO Goto appears on Gairoku CH~

On Monday, March 24th, at 6 PM, in a YouTube video released by Gairoku CH,

JELADO's CEO, Goto, was featured.

He talks about JELADO's craftsmanship,

and his passion and dedication to denim.

Because it's based on vintage,

we capture the unique characteristics of each piece and incorporate them into our designs.

We hope that as many customers as possible

will get to know JELADO's LAST RESORT denim.

Please watch the YouTube video.

Please watch the video here.

~JELADO Staff Coordinations~

As a new project,

staff coordinates are now available

to view online.

We hope you'll find each staff member's styling

helpful as a reference.

Thank you for your cooperation.

Please view them here.

～Official LINE Account～

JELADO shares information for customers on Instagram and blogs,

but we have also opened an official LINE account

to share information with even more customers.

If you haven't already added us as a friend,

please do so!

～Also featured on Higashino Denim～

 

The Aotag series was featured on Higashino and Shoji's YouTube channel,

"Higashino Denim."

Please watch the video.

Click here for the Higashino Denim video.

～Regarding hem alterations for brought-in items～

At both JELADO stores, we used to offer hemming services for "other brands' denim"

if you brought them to the store. However, due to the increased volume of hemming for

in-store and online purchases, we are currently unable to accommodate

"hem alterations for other brands' items brought in by customers." We apologize for any inconvenience.

・Hemming for JELADO products purchased at our authorized dealers

is subject to a fee.

*We will continue to provide hemming services for JELADO products

that were purchased directly from JELADO and brought in.

～This Week's New Video～

Two WEST staff members

introduce their beloved items

as "My Favorite Piece"!!

What they'll introduce is

a surprise for you to discover!

Thank you for your continued support.

Click here for this week's new video.