〜New Arrivals Tomorrow〜

 

Good evening. This is Uemura from WEST.

Today's blog post is about

JELADO's new flannel shirt,

【Pre-order item, arriving in March】JELADO Farmers Shirt 【JP01123】

which will finally be arriving tomorrow.

 

*Mint will arrive first.

Pre-orders for Salmon Raw are still being accepted.

 

(Mint)

 

(Salmon Raw)

 

To reproduce the thick and soft fabric of the 1950s,

we analyzed it, and the new flannel shirt, 'Farmers Shirt,'

has a different approach than the classic JELADO flannel shirts.

 

It has a fluffy softness and is very comfortable against the skin when worn,

making it a flannel shirt with a "pleasant" feel.

 

Since the fabric is sulfur-dyed,

it has a vintage look and feel,

making it a recommended product for customers who like vintage items,

as well as first-time JELADO customers.

 

The image shows it worn over overalls,

but it also pairs well with

denim, chinos, and cargo pants,

so please try it on when it arrives and consider it.

 

173cm/60kg/Both wearing size M

 

〜Dig-it〜

 

WEST store manager Yamamoto, now known as

"G-Jean Niki," is featured in Dig-it.

Please check it out.

 

 

 

 

The content is, of course, about "G-Jean Niki," so it's related to G-jeans (lol).

It's a very Yamamoto-esque article.

 

 

 

 

Please take a look at "G-Jean Niki"'s unique aging techniques.

 

The link to the Dig-it article is

here.

 

〜Staff Wanted〜

 

 

 

Jelado WEST is currently looking for staff.

 

If you "love" clothes,

"love" customer service,

and "love" JELADO.

 

Then why not work with us?

 

We welcome anyone who can

think with us about what we can do to

bring the products we offer to more people.

 

More details are available in the News section of our website:

"We are looking for staff to work with us."

 

If you click on that,

you will find the job description, and also...

 

 

We have also made a video explaining how each staff member joined, so please check that out as well.

 

We look forward to your application.

Thank you.

 

〜Pre-orders now open〜

 

 

 

 

【Pre-order item, expected to arrive late May】41 Khaki Last Resort Chino Cloth Stencil【AG94341B】

As many of you may know,

The Last Resort CHINO CLOTH

stencil pattern for the 41Khaki...

 

is extremely limited in quantity,

yet it's a very popular item.

We have worn samples at both stores,

 

This is an item that even our staff

needs to pre-order to get, so

if you're on the fence, please hurry.

 

The 41Khaki stencil, which ages beautifully

with repeated wear and washing,

will gradually fade from its initial dark state,

completely changing its look.

 

For customers considering pre-ordering this item,

we ask for your prompt decision.

 

173cm/60kg/Wearing size S

 

~We've also compiled a list of otherpre-order items~

Since we've had an increase in pre-order items today,

I'd like to summarize them a bit.

 

(Khaki)

 

(Olive)

【Pre-order item, expected to arrive mid-April to late April】41 Khaki Lastresort Chino Cloth【AG94341A】

The old 41Khaki was discontinued

with its final shipment in May 2023.

 

To release new chino pants that would replace it,

we cut up expensive vintage 41Khaki pants,

analyzed them, and produced the fabric from scratch.

 

Using American deep south cotton,

we've recreated a natural uneven yarn.

 

While the previous 41Khaki was dyed with reactive dyes,

this new 41Khaki is dyed with vat dyes.

 

The 41Khaki, made with American cotton, shuttle looms, and vat dyes,

is finished to preserve the original feel and texture.

 

From the raw cotton, yarn, weaving, to dyeing,

these are the ultimate chino pants with meticulous attention to detail in every aspect...

These are Jelado's

Last Resort Chino Cloth 

"41Khaki".

 

The last time they were released, they sold out

at an incredible speed, and there are many customers

waiting for the next shipment, making them a very popular item.

So, if you're interested,

please pre-order at our store.

We have try-on samples in XS, M, L, and XL available in store.

 

 

【Pre-order item, expected to arrive mid-April to late April】JELADO 491J Coverall【JP94491J】

【Pre-order item, expected to arrive mid-April to late April】JELADO 311W Painter Pants【JP94311W】

【Pre-order item, expected to arrive mid-April to late April】JELADO 391SB Overall【JP94391SB】

"Last Resort" means

a trump card, a last resort, and if

the white tag is the first offensive, then

the black tag and brown tag are followed by the fourth offensive,

which is the "blue tag" series.

 

While the white and black tags focus on LEVI'S,

the brown tag focuses on 41Khaki...

So what about the blue tag??

 

The blue tag is a collection centered around workwear,

and when it comes to representative workwear,

"Lee" is undeniably essential.

 

The LAST RESORT "blue tag" focuses

on light ounce denim workwear.

 

Since it's 10.5 oz denim,

unlike the white and black tags, the lower ounce blue tag

will definitely show a different kind of aging.

 

In that sense,

this is a very exciting series.

 

Currently, we have 6 items available for pre-order in store.

Some of them have try-on samples available in store,

so if you're interested, please try them on and pre-order in store.

 

Thank you.

 

~Official LINE Account~

 

 

 

 

JELADO shares information with customers

on Instagram, BLOGs, and other platforms,

but we have also launched an official LINE account,

and we share a lot of information with many customers there too,

so if you haven't "added us as a friend" yet,

please do so.

 

~This week's new video here~

 

This time, JELADO Manager

Mori-chan is showing off his personal belongings!

A must-see for customers who love aging items!

Because these are items that you can be with for a long time,

it's important to see how their character grows!

 

Please take a look!

You can find the new video here.