Aloha shirts, a summer essential: Kona Bay Hawaii ~Flagship Store~
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Thank you for always visiting our store.
Every year, KONABAY aloha shirts are a popular summer item and always highly sought after in stores.
We offer a variety of patterns, and incorporating them into your summer styling can also act as an accent to your outfit.
This time, we will introduce KONABAY aloha shirts.

Kona Bay Hawaii Land of Aloha 2026【BK-2026-01】
KONABAY aloha shirts are made from 100% rayon fujiette fabric.
It is a plain weave fabric that uses rayon long fibers (filament yarn) for the warp and short fibers (spun yarn) for the weft. In addition to a smooth and soft touch, it is light and has a characteristic smooth feel.
It can truly be said to be the ideal fabric for summer.

This year's "Land of Aloha" pattern is available in two colors: black and green.
Designs such as the iconic King Kamehameha, fruits, and ukuleles are arranged closely together.

Kona Bay Hawaii Diamond Head 2026【BK-2026-02】
And the "DIAMOND HEAD" pattern.
This pattern is so famous that there isn't an aloha shirt fan who doesn't know it.
It became globally known when Montgomery Clift wore it in "From Here to Eternity."
It is also a very popular pattern in the vintage market.

Kona Bay Hawaii Bird of Paradise 2026【BK-2026-03】
Next is the "BIRD OF PARADISE" pattern.
It features a gorgeous floral design.
While it has the impact characteristic of Hawaiian shirts, the simple color scheme reduces its flashiness, making it a very versatile shirt.
In addition to this year's new arrivals, we also have several past KONABAY aloha shirts in store.

Kona Bay Hawaii Surf Board 【BK-RA2405】

Pineapple Aloha Shirt 【BK-RA2501】
The available patterns and sizes are limited, so if you are interested, please come and choose at the store.
~We are recruiting staff at both JELADO stores~
We are looking for staff to work with us.
We are looking for people who have a high interest in fashion,
who are interested in excellent traditional techniques and materials,
and who can find enjoyment in their work independently.
In particular, we welcome those who can work with us to consider
how to deliver our proposed products to more customers.
Please check the recruitment page for
job categories and application methods.
~Representative Goto featured on Gaichiro CH~
Representative Goto of JELADO was featured
on the Gaichiro CH YouTube channel at 6 PM on Monday, March 24th.
He talks about JELADO's craftsmanship,
and his passion and commitment to denim.
Because it is based on vintage,
we capture the unique characteristics of each piece and incorporate them into the design.
We hope that as many customers as possible
will learn about JELADO's LAST RESORT denim.
Please watch the YouTube video.
~JELADO Staff Coordination~
As a new initiative, you can now view
staff coordination online.
We hope you will find each staff member's styling
useful as a reference. Thank you.
Please view it here.
~Official LINE Account~
JELADO provides information to customers
on Instagram, blogs, and other platforms, but we also share information with many customers
through our official LINE account. So, if you haven't already,
please add us as a LINE friend.
~Also featured on Higashino Denim~
Higashino-san and Shoji-san's YouTube channel,
"Higashino Denim," featured our blue tag series.
Please watch this video as well.
Click here for the Higashino Denim video.
~About hemming services for items brought in~
Currently, JELADO stores
do not offer hemming services for other brands' items brought in by customers.
We apologize for any inconvenience.
Additionally, hemming services for JELADO products purchased from our authorized
dealers will incur a fee.
*However, hemming services for products purchased directly from JELADO stores
will be provided free of charge.
*When bringing in items, please ensure they are washed. Your cooperation is appreciated.
Please note that we may refuse service in some cases. Thank you for your understanding.
~Change of Business Hours (WEST)~
【Notice of Change in Business Hours】
Thank you for always patronizing JELADO WEST.
We sincerely appreciate your business.
Please note that our business hours will change as follows
starting Saturday, August 1, 2026.
【Business Hours】
■ Weekdays: 1:00 PM – 7:00 PM
■ Weekends and Public Holidays: 12:00 PM – 7:00 PM
【Closed】 Thursdays
We apologize for any inconvenience this may cause and
appreciate your understanding.
All our staff will continue to strive to ensure
that everyone enjoys their shopping experience.
Thank you.
~This Week's New Video Here~

This week's latest video
G-Jacket Niki goes to that place...
Wearing the new model and challenging aging process?!
Please check it out.
Click here for this week's new video.













