～New Arrivals & Featured in Dig-it & This week's new video is Manager Mori's "My Personal Items: Aging and Transformation!"～【WEST】

～New Arrivals～ Good evening. This is Uemura from WEST. Today, I'd like to introduce this product. Murrayhill Jacket Sta-Prest Jacket 【BL01410】 The Catarina (pants) arrived earlier, and this Murrayhill Jacket is designed to go with them. This jacket is as popular as the pants... Just like last year, it's made with Sta-Prest twill, which not only ensures durability but also makes it wrinkle-resistant, a highly recommended feature. It creates a smart jacket-and-pants style that's not only great for fashion but also a versatile item that can be worn for business occasions. Please feel free to try it on in-store. Yamamoto tried it on. 173cm/60kg/Wearing size S 〜Dig-it〜 Yamamoto, the WEST store manager, now known as "G-Jacket Niki," is featured in Dig-it. Please check it out. The content is, of course, about "G-Jacket Niki," so it's all about G-jackets (lol). It's very much in Yamamoto's style. Please check out the aging techniques unique to "G-Jacket Niki." The link to the Dig-it article is here. 〜Staff Recruitment〜 JELADO WEST is currently looking for staff. If you "love" clothes, "love" customer service, and "love" JELADO, then why not work with us? We are looking for someone who can think with us about what we can do to deliver the products we offer to more people. Such individuals are highly welcome. For more details, please see the "News" section on our website: "We are looking for staff to work with us." Clicking on that will take you to the job description, and... We have also made a video about how each staff member joined the company, so please check that out as well. We look forward to your applications. Thank you. 〜Pre-orders have started〜 [Pre-order item, scheduled to arrive late May] 41 Khaki Last Resort Chino Cloth Stencil [AG94341B] As you all know, this is the Last Resort CHINO CLOTH 41Khaki stencil pattern… It's incredibly rare, yet it's a popular item. We have wearing samples at both stores, it's an item that even our staff says, "We can't buy it without a reservation." So, customers who are considering it, please hurry. The 41Khaki stencil will change over time with repeated wear and washing. The stencil, which is dark when purchased, will fade with washing, and the overall impression will change dramatically. For customers considering a reservation, we ask for your prompt decision. 173cm/60kg/wearing size S ~Other pre-order items summarized~ Since the number of pre-order items has increased today, I'd like to summarize them a bit. Currently, including the 41Khaki Stencil above, we are accepting reservations for 6 items at the West and Ebisu stores. (Khaki) (Olive) [Pre-order item, scheduled to arrive mid-April to late April] 41 Khaki Last Resort Chino Cloth [AG94341A] The old 41Khaki was discontinued with its final arrival in May 2023. In order to release new chinos to replace it, we cut and analyzed vintage 41Khaki, which is now expensive, and produced the fabric from scratch. Using American deep south cotton, we have reproduced natural slub yarn. Whereas the previous 41Khaki was dyed with reactive dyes, this 41Khaki is dyed with vat dyes. The 41Khaki, using American cotton, shuttle looms, and vat dyes, is finished to preserve the original atmosphere and fabric feel. Raw cotton, yarn, weaving, and dyeing – the ultimate chinos, with attention to every detail… That is JELADO's Last Resort Chino Cloth "41Khaki." When it arrived last time, it sold out at an incredible pace, and there are many customers waiting for the next arrival, making it a very popular item. So, if you are interested, please reserve yours at the store. We have wearing samples of XS, M, L, and XL available at the store. [Pre-order item, scheduled to arrive in March] JELADO Farmers Shirt [JP01123] (Salmon Raw) *Mint has arrived earlier, but Salmon Raw will arrive later. The base is from before the 1950s, to reproduce a thick yet soft fabric, we thoroughly analyzed vintage flannel shirts, and like Lee workwear, at a testing institute, ・Fiber length ・Twist coefficient ・Yarn count ・Number of threads per inch we meticulously analyzed these factors and developed a new flannel from scratch. This product uses sulfur dyes. While the demand for sulfur dyeing has been low in recent years, the "aging" it undergoes with wear, and the soft "fabric feel" and "touch" as if wrapped in a towel, are exceptionally good and highly recommended. This is a product that receives a large number of inquiries from customers concerned about sizing. We would appreciate it if you could consult with us in-store rather than by phone (as we may not be able to respond due to customers in-store, etc.). [Pre-order item, scheduled to arrive mid-April to late April] JELADO 491J Coverall [JP94491J] [Pre-order item, scheduled to arrive mid-April to late April] JELADO 311W Painter Pants [JP94311W] [Pre-order item, scheduled to arrive mid-April to late April] JELADO 391SB Overall [JP94391SB] "Last Resort" means a family heirloom or trump card. If the white tag is the first line of defense, then the "blue tag" series is the fourth line, following the black tag and brown tag. The white and black tags focus on LEVI'S, the brown tag focuses on 41Khaki… So what about the blue tag? The blue tag is a collection centered on workwear, and when it comes to representative workwear, you can't leave out "Lee." LAST RESORT "blue tag" focuses on light ounce denim workwear. Since it's 10.5 oz denim, unlike the white and black tags, the lower ounce blue tag will undoubtedly show a different kind of aging. In that sense, it's a very exciting series. We are currently accepting reservations for a total of 6 items in-store. Some of them have wearing samples available in-store, so if you are interested, please try them on and make a reservation in-store. Thank you. ~Official LINE Account~ JELADO shares information with customers through Instagram, BLOGs, and other platforms, but we have also launched an official LINE account, where we are sharing information with many customers. If you haven't "added us as a friend" yet, please do so. ~This week's new video here~ This time, it's JELADO manager Mori-chan's private collection reveal! A must-see for customers who love aging! Since these are items you can cherish for many years, it's important to see how their character grows! Please take a look! Click here for the new video.

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～New Arrivals & Featured in Dig-it & This week's new video is Manager Mori's "My Personal Items: Aging and Transformation!"～【WEST】

Murrayhill Jacket Sta-Prest Jacket 【BL01410】

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