Approximately four years have passed since our last mook.

JELADO has been focusing on jeans so much that it's almost unthinkable compared to back then, so I believe we've become recognized as a brand strong in denim.

And after all that talk about jeans, jeans, jeans, it finally happened!

We're on a magazine cover!!!

This reminds me of this song:

Dragon Ash's Grateful Days

I'll just put the link here, so if you have time, give it a listen.

Anyway, getting back on track, this time it's "Denim Buyers Catalog."

JELADO has 10 pages featured.

I'd really like you to read the magazine for the details, but to give you a rough idea:

As the name suggests, various brands are featured over hundreds of pages, and

the magazine includes an interview with our representative, Goto, about the process of creating Last Resort, and

*Actual cut vintage fabric

It delves deep into the white tag and black tag details.

Look for this cover:

Age of Longing 301XX (white tag)

Also available for purchase on the JELADO Online Shop.

https://jelado.com/products/lightning-magazine-denim-buyers-catalog

It's a recommended read to accompany you into the new year, so please check it out.

 

Click here for the Last Resort series↓↓↓

https://jelado.com/collections/last-resort

 

Mori

 

~This week's YouTube~

 

 

 

 
Bura-Aniki, released the other day!
Please check it out!
 

  

↓↓↓

Higashino Denim