~Black Tag Ageing by Staff~

 

Good evening. This is Uemura from WEST.

Today, I'd like to introduce some aged items.

 

407EXX & 301EXX

 

 

These are my personal black tag items that have aged.

 

・407EXX (worn for 8 months / washed 3 times)

・301EXX (worn for 1 year / washed 3 times)

 

There's quite a difference in color fading,

but that's because the frequency of wear is completely different.

 

While the 301EXX was worn "5 days a week for a full year,"

the 407EXX was worn only "for 2 seasons" during winter as an inner layer under a coat,

so it's approximately 8 months of wear.

 

Here's how they look in sunlight.

 

(407EXX)

 

 

JELADO Age of Longing Black Tag 407EXX Size40(L)~44(XXL) Denim JKT【JP94407ED】

 

There is still a lot of color left,

but the puckering on the yokes, flaps, and upper waistbands is clearly visible, creating an excellent feel.

 

Since I'm wearing a size up, there are no "honeycombs" (creases) on the arms,

but it still has a great overall look.

And since it will continue to age,

I'll introduce it again on another occasion.

 

JELADO WEST has sizes XXL and 50 in stock.

 

(301EXX)

 

 

 

JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】

Having worn these extensively, they have developed beautiful fading lines, natural vertical fading, and puckering.

Even though it's only been a year, I personally think they've aged wonderfully and have a great character.

 

Both items still have plenty of potential for further aging,

so I'll continue wearing them diligently to achieve even better fading.

 

JELADO WEST has W31 and W32, which are golden sizes,

so please come and try them on in-store.

 

~Reservations Now Open~

 

JELADO's classic LASTRESORT denim.

 

 

 

 

 

 

Reservations have started for the 301XX,

which is the regular fit of the white tag series.

【Pre-order Item, Arriving August】JELADO Age of Longing 301XX Denim Pants【JP94301】

 

The unique comfort and fabric softness of the white tag.

 

And I hope you'll enjoy the aging process that everyone loves,

so please come and try them on in-store.

 

*WEST has samples in W30, 32, and 36.

Please consider them.

 

 

~Official LINE Account~

 

 

 

 

JELADO shares information with customers through Instagram, blogs, and other platforms,

but we have also opened an official LINE account

and are sharing a lot of information with customers there as well.

If you haven't "added us as a friend" yet, please do.

 

~Notice Regarding Ebisu Store Business Hours~

 

 

This is a notice to our customers from JELADO FLAGSHIP STORE (Ebisu Store) regarding changes to business hours and regular holidays.
Starting July 1, 2024, business hours and regular holidays will change as follows:

 

New Business Hours

• Monday: 12:00 PM - 8:00 PM
• Tuesday: Closed
• Wednesday: 12:00 PM - 8:00 PM
• Thursday: 12:00 PM - 8:00 PM
• Friday: 12:00 PM - 8:00 PM
• Saturday, Sunday, and Public Holidays: 12:00 PM - 7:00 PM

We apologize for any inconvenience this may cause and kindly ask for your understanding and cooperation.
All our staff will continue to strive to provide services that satisfy everyone.

Thank you for your continued patronage.

JELADO FLAGSHIP STORE (Ebisu Store)

 

～Also featured on Higashino Denim～

 

On Higashino-san and Shoji-san's YouTube channel

"Higashino Denim," our blue tag series has been featured.

Please do watch this video as well.

Click here for the Higashino Denim video.

 

～About bringing in items for hemming～

 

At both JELADO stores, we used to offer hemming services for "denim from other brands" if you brought them to the store.

However, as the number of hemming requests for items purchased in-store or online has increased,

we are currently unable to accommodate "hemming for other brands brought in by customers." We apologize for any inconvenience.

 

・For JELADO products purchased at a "dealer"

that handles JELADO, hemming will be charged.

*For hemming JELADO products purchased at JELADO stores,

we will continue to provide the service as before.

 

～This week's new video～

 

～JELADO Channel Latest Video Update～

 

Released today at 6:30 PM!

 

This time, a special guest appears!

Actor Katsuya Aniki makes his first appearance on the JELADO channel!

 

The creator of JELADO's special size

"Size 50"!

We will introduce his friendship with CEO Goto

and his particular styling!

 

Please take a look!

 

Click here for this week's new video.