Thank you for always visiting our store.

Kona Bay Hawaii's popular aloha shirts, a summer favorite, have arrived again this year.

Kona Bay Hawaii Land of Aloha 2026【BK-2026-01】

Kona Bay Hawaii's aloha shirts are meticulously crafted, even going so far as to transport discharge-printed fabric from Japan to Hawaii for sewing.

The fabric is made in Japan, using filament rayon for the warp and spun rayon for the weft.Compared to regular rayon, it is a thicker fabric with a unique drape.

This iconic "Land of Aloha" aloha shirt pattern is available this year in two colors: black and green. It's a masterpiece designed by Hale Hawaii in the early 1950s.

Tropical fruits and ukuleles,

women dancing the hula,

and even King Kamehameha and tropical fish—motifs representative of Hawaii are packed into this design.

Kona Bay Hawaii Diamond Head 2026【BK-2026-02】

This is also a classic aloha shirt design, "Diamond Head." It's a masterpiece by Duke Kahanamoku, who pioneered aloha shirts.

This is another masterpiece pattern, famously worn by Montgomery Clift in Fred Zinnemann's film "From Here to Eternity."

It comes in two colors: classic blue and soft latte.

Kona Bay Hawaii Bird of Paradise

The "Bird of Paradise" pattern was also used for a Hawaiian stamp design in 2012.

The vibrant bird of paradise flowers found in Hawaii

are depicted with intentionally subdued coloring.

Kona Bay Hawaii shirts are American sizes, so many customers tend to choose one size smaller than their usual JELADO size. Please keep this in mind.

 

~JELADO is looking for staff at both locations~

We are looking for staff to work with us.

We are looking for individuals who have a strong interest in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work independently.

In particular, we welcome those who can collaborate with us to find ways to deliver our products to more customers.

Please check the recruitment page for job openings and application instructions.

Recruitment Page

~Representative Goto appeared on Machiroku CH~

On March 24th (Monday) at 6 PM, in a YouTube video released by Machiroku CH,

JELADO's representative, Goto, was featured.

He discusses JELADO's craftsmanship,

and his passionate thoughts and dedication to denim.

Because it is based on Vintage, we capture the quirks of each individual piece and incorporate them into the design.

We hope that as many customers as possible will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

~JELADO Staff Coordination~

As a new initiative, you can now view staff coordinates online.

Please use each staff member's styling as a reference.

Thank you for your cooperation.

Please click here to view.

~Official LINE Account~

JELADO shares information with customers through Instagram and BLOG, etc.,

and also through its official LINE account.

We share information with many customers through both channels,

so if you haven't yet added us as a friend,

please add us on LINE.

~Also featured on Higashino Denim~

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" features our blue tag series.

Please watch this video as well.

You can watch the Higashino Denim video here.

~Regarding hemming services for brought-in items~

At both JELADO stores,

we currently do not offer hemming services for other brands brought in by customers.

We appreciate your understanding.

Additionally, hemming services for JELADO products purchased from our authorized dealers will be charged.

*Hemming services for products purchased directly from JELADO stores are free of charge.

*When bringing in items, please ensure they are washed. Your cooperation is appreciated.

Please note that we may refuse service in some cases. Thank you for your understanding.

~This week's new video~

This week's video!

Please check out the scenes from the POP UP event at JELADO WEST.

You can check out the new video here.