~New Animal Socks~

Good evening. This is Uemura from WEST.

Today, I'd like to introduce these new socks we just received.

There are three colors:

・Brown

・Pink

・Blue

The colors are impactful, and the leopard print makes them stylish even when peeking out from under your hems.

These JELADO boot socks are made with a cotton and acrylic blend yarn, knitted in a pile weave.

They are durable and comfortable to wear.

The toes and heels are reinforced with extra yarn to prevent them from slipping down.

I have a feeling these items will sell out quickly.

If you're interested, please come to the store and get yours.

I recommend making a decision sooner rather than later.

~Pre-order Item Information~

I'd like to introduce this item, which is now available for pre-order.

[Pre-order Item, Arriving June] JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black [SG71428]

The Rebel Jacket has been a long-standing staple in JELADO's lineup of rider jackets.

To make it a simple rider jacket, we've eliminated the epaulets.

Furthermore, instead of quilting, we use cupra for the lining, making it easy to put on and take off, pursuing ultimate wearability.

Made with 1.6mm thick leather and a semi-aniline finish, it offers a softness not found in 100% pigmented leather. This is also a "tea-core leather," so you can enjoy its aging process with repeated wear.

There's one more item available for pre-order.

This is another very popular item, and when it was released previously, it sold out so quickly that sizes ran out in no time.

[Pre-order Item, Arriving June] JELADO CM47 HBT Baker Pants [CT03347]

These are baker pants made from "herringbone twill" fabric adopted in 1947.

* What is herringbone?

"Herringbone" =

"herring" (fish) and "bone"

The pattern resembles the bones seen when a herring fish is split open, which is where its name comes from.

Baker pants were worn not only in combat but also during office work.

It is also said that the name "baker pants" comes from the fact that bakers wore them.

Since it's herringbone twill fabric, it's thick and durable.

Also, since it's 100% cotton, you can enjoy its aging process with repeated wear.

We've also been taking pre-orders for this popular item from the 2025SS preview show.

[Pre-order Item, Arriving Early March] Monkey Trousers [CT11344]

USMC M44 Monkey Pants are pants issued to the Marine Corps, and they are popular items in the vintage industry, affectionately known as "Monkey Pants." The origin of their name is as follows...

These have large, horizontal cargo pockets with flaps.

These large pockets were designed to hold a "poncho," and the flaps were added to prevent the contents from falling out.

These pockets are said to resemble a monkey's backside, which is why they are called "Monkey Pants."

The M44 was produced for a very short period of "1 year and 3 months," from July 1944 to around October 1945.

Also, because they were issued to the "elite few" of the U.S. Marine Corps, the overall production volume was small, so they fetch quite high prices in the vintage market.

The periods when the U.S. Marine Corps actually wore them are...

・Battle of Iwo Jima (Feb. 19 - Mar. 26, 1945)

・Around the Battle of Okinawa (Mar. 26 - Sep. 7, 1945).

Also, after World War II, during the

・Korean War (Jun. 25, 1950 - Jul. 27, 1953)

it seems they were widely worn.

Jelado's Monkey Pants use herringbone material.

Furthermore, they are dyed with vat dyes.

And the buttons are donut buttons, which also creates a vintage feel.

You can enjoy the aging process by wearing them thoroughly.

They pair very well with native pattern half-length coats,

leather jackets, and even

coveralls.

I also recommend pairing them with chambray shirts.

Please pre-order at our store or online.

Thank you.

Popular items are now available for pre-order.

We look forward to your reservations.

Thank you.

~Representative Goto Appears on Machiroku CH~

On March 24 (Monday) at 6 PM, Machiroku CH released a YouTube video,

featuring JELADO representative Goto.

He talks about JELADO's craftsmanship,

and his passionate thoughts and commitment to denim.

Because it's based on vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

~2025AW Preview Exhibition Notice~

The JELADO × The 2Monkeys

2025AW Collection Preview Exhibition will finally start this weekend.

On March 29 (Sat) and 30 (Sun), it will be held at the Ebisu store.

The following weekend, April 5th (Sat) and 6th (Sun), the event will be held at WEST.

Please feel free to visit us.

For the exhibitions at both stores,

These two will also be in attendance.

Thank you all in advance.

~JELADO Staff Coordination~

As a new initiative,

staff coordinations are now available

for viewing online.

Please use each staff member's styling as a reference.

Thank you for your cooperation.

Please check it out here.

~Official LINE Account~

JELADO uses Instagram, blogs, and other platforms

to provide information to our customers, but

we have also launched an official LINE account

to share information with as many customers as possible.

If you haven't "added us as a friend" yet,

please do so.

~Also featured on Higashino Denim~

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" introduced our blue tag series.

Please check out this video as well.

Click here for Higashino Denim's video.

~Hemming services for bring-your-own items~

Both JELADO stores accept hemming for 'other brands of denim'

if you bring them to the store. However, with the increase in hemming for items purchased in-store or online,

we currently do not offer hemming services for 'other brands of denim brought in'. We appreciate your understanding.

・Hemming for "JELADO products purchased from our dealers", which you are wearing,

will be charged a fee.

*We will continue to offer hemming services for JELADO products purchased directly from us.

~Popular Feature: Staff's Best Buy~

Everyone, thank you for waiting.

"JELADO Staff's Best Buy!"

This time, it's the best buy of the second half of the year, and just like the first half,

each staff member's individuality shines through.

Please use it as a reference.

Click here for the Staff Best Buy video.

~This Week's New Video~

This time, JELADO's classic engineer boots

are celebrating their one-year anniversary since release!

Thankfully, they've been very popular every time,

resulting in many sizes selling out!

This time, Professor Suzuki provides a new perspective!

Please take a look!

Click here for the new video.