〜Reservations are also open〜

Good evening. This is Uemura from WEST.

Today, I'd like to introduce this

"Special Item."

JELADO USMC Souvenir Jacket 【JP03408】

Here's the front (A side).

The front, back, both arms, and cuffs

are densely embroidered.

Given the USMC embroidery,

it was likely worn by someone affiliated with them.

The back (B side) has an Iwo Jima embroidery.

JELADO's souvenir jacket, which was also popular in the previous collection.

The 2024AW souvenir jacket

is also reversible, but

the design is so cool that either side could honestly be the A-side.

*We have completely reproduced the design of our vintage piece.

While souvenir jackets often feature

dragons, tigers, or eagles,

military-themed ones like this are not common,

and a type with side adjusters is

extremely rare.

The A-side is 100% cotton velour,

and the B-side is rayon satin.

By using waste cotton, it becomes a voluminous

and highly insulating souvenir jacket,

and just like in the 1950s, it's produced

by first quilting and then embroidering,

making it a time-consuming piece to create.

Please come and try on JELADO's ultimate souvenir jacket

in store.

〜USMC M44 Monkey Pants〜

【Pre-order item, arriving early March】Monkey Trousers【CT11344】

USMC M44 Monkey Pants are pants issued to the Marine Corps,

and are a popular item in the vintage world, affectionately known as "Monkey Pants."

The origin of their name is this…

Large, horizontal cargo pockets with flaps.

These large pockets were adopted for carrying a "poncho,"

and the flaps were added to prevent the contents from falling out.

Because these pockets resemble a monkey's hindquarters,

they are called "Monkey Pants."

The production period for the M44 was

actually very short, just "1 year and 3 months,"

from July 1944 to around October 1945.

Also, because they were issued to the

"elite few" of the US Marine Corps,

the overall production volume was low, leading to very high prices

in the vintage market.

The periods when the US Marine Corps

actually wore them include:

・Battle of Iwo Jima (February 19 - March 26, 1945)

・Around the Battle of Okinawa (March 26 - September 7, 1945).

Also, after World War II,

・Korean War (June 25, 1950 - July 27, 1953).

They seem to have been widely worn during these periods.

JELADO's Monkey Pants use herringbone fabric

and are dyed with vat dyes.

And the buttons are donut buttons,

which also creates that vintage feel.

By wearing them consistently, you can enjoy

the aging process.

They pair well with Native-patterned mid-length coats,

leather jackets, and even

coveralls.

I also recommend pairing them with a chambray shirt.

Please make your reservations online or in store.

Thank you very much.

〜JELADO staff coordinates〜

As a new initiative,

you can now view staff coordinates

online.

Please use each staff's styling

as a reference.

Thank you.

Please view them here.

～Official LINE Account～

JELADO waits to send information to customers via Instagram, BLOG, etc.,

but we have also opened an official LINE account

and are sending information to as many customers as possible,

so please add us as a friend if you haven't already.

～Also featured by Higashino Denim～

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" introduced our blue tag series.

Please watch this video as well.

You can find the Higashino Denim video here.

～Regarding hemming services for items brought in～

Both JELADO stores offer hemming services for "denim from other brands" if you bring them to the store,

but since hemming services for items purchased in-store or online have become more common,

we currently do not offer "hemming services for other brands' items brought in." We apologize for any inconvenience.

・Hemming services for "JELADO products purchased from our dealers" will be charged.

*We will continue to provide hemming services for JELADO products purchased directly from us.

～Popular Feature: Staff Best Buys～

Everyone, thank you for waiting.

Introducing "JELADO Staff Best Buys!"

This time, it's the second half of the year's best buys, and

just like the first half, each staff member's individuality shines through.

Please use it as a reference.

You can watch the Staff Best Buy video here.

〜This week's new video is here〜

This is Kumazaki's (Ebisu store, "0.1t Man")

begging project video.

A special project that has become a regular feature for each collection!!

A must-see for all customers over 100kg nationwide!

Please check it out.

You can watch the new video here.