Thank you for always visiting our store.

 

Today, we would like to introduce the second collaboration in a legendary series, whose previous release sold out in less than two days.

 

JELADO×BRUNEL＆Co.HATMAKERS B.B.CAP【AB12750】

 

 

This B.B. cap is a collaboration between Mr. Fujita of BRUNEL & Co. HATMAKERS, based in Shibuya, Tokyo, which creates classic headwear, and JELADO.

Reservations for this item began on Friday, August 1st, and it will be released on Friday, August 8th.

The crown and the top of the brim are made from tea-core horsehide, which develops a rich character with use. The front "J" initial of JELADO and the underside of the brim use smooth nubuck.

 

The exquisite contrast created by the combination of different materials is a key feature. The standard six-panel silhouette offers an excellent fit and molds to the shape of your head with wear.

 

By intentionally omitting the lining, you can directly enjoy the texture of the leather.

This cap, packed with the skilled techniques of BRUNEL & Co. HATMAKERS, has a vintage-like appearance and is designed for you to fully enjoy its aging process. 

 

To preserve the natural texture of the leather, there may be variations in color, stains, small scratches, and wrinkles, which are all proof of natural materials.

Each piece has a different look, emitting a unique personality. The size of the brim has been treated to prevent stretching, ensuring long-lasting use.

This is a one-of-a-kind baseball cap that combines the craftsmanship of BRUNEL & Co. HATMAKERS with JELADO's dedication. We highly recommend you get your hands on this exquisite item and experience its charm. 

 

It's very popular with the Flagship Store staff, and Iida is already wearing it and working on its aging.

 

 

 

 

Since the previous item sold out quickly, please consider it early if you are interested.

If you want to be sure to get one, we highly recommend making a reservation.

 

 

 

 

～Event Introduction～

We will be holding a Lightning POP UP event on Saturday, August 2nd and Sunday, August 3rd.

This is a rare opportunity to actually try on the Lightning special order items, the Vaudeville and the Navy Blazer, on both days.

Perhaps some of you were curious about the special order items, wanting to see them in person or wondering about the sizing.

These two days will make those wishes come true.

Mr. Riya Suzuki will also be at the store on both days, so you can actually get fitted for The 2 Monkeys.

Such an opportunity will be rare in the future, so please come and visit us.

 

 

～Pre-order Item Introduction～

JELADO's classic and an "autumn tradition"

【Pre-order Item, Arriving around September-October】Unionworkers Shirt Short【JP12106,12107】

【Pre-order Item, Arriving around September-October】Unionworkers Shirt Regular【JP12108,12109】

This year, these four colors will be released!!

This year's colors are also exceptionally good and highly recommended.

This flannel shirt pairs well with denim, chinos, and

even military pants.

We have prepared flannel shirts for sale in-store so you can check the fit.

Please come and try them on to consider making a reservation.

We would appreciate it if you could watch this reveal video as well.

Thank you for your cooperation.

～JELADO is hiring staff at both locations～

We are looking for staff to work with us.

We are looking for people who have a strong interest in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work themselves.

In particular, we welcome those who can think with us about what we can do to deliver our products to more people.

Please check the job categories and application methods on the recruitment page.

～Representative Goto featured on Machiroku CH～

On March 24th (Monday) at 6 PM, Machiroku CH released a YouTube video featuring

JELADO's representative, Goto.

He discusses JELADO's craftsmanship,

and his passionate thoughts and commitment to denim.

Because it's based on vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

～JELADO Staff Coordination～

As a new initiative,

staff coordinates are now available

for viewing online.

Please use each staff member's styling

as a reference. We appreciate your support.

Please refer to this link.

～Official LINE Account～

JELADO provides information to customers through Instagram, blogs, and other platforms,

but we have also launched an official LINE account to reach even more customers.

If you haven't added us as a friend yet,

please do so.

～Also featured on Higashino Denim～

 

The Blue Tag series has been introduced on Higashino-san and Shoji-san's YouTube channel,

"Higashino Denim."

Please watch this video as well.

You can find the Higashino Denim video here.

～Regarding hemming services for brought-in items～

At both JELADO stores,

we currently do not offer "hemming services for other brands' products brought in by customers." We apologize for any inconvenience.

・Hemming services for "JELADO products purchased from our dealers" will be charged.

～This Week's New Video～

This week's new video is here.

"The Ultimate Sweatshirt"

We visited the atelier of a master to create the ultimate sweatshirt,

stitched on a vintage sewing machine.

Please watch the video.

This week's new video is here.