[White and black tags change over time!!] Introducing the changes that occur over time on the Denim Stuff items that will be arriving soon!!

Good evening.

This is Komori from JELADO Ebisu store.

Thank you for visiting us today.

 December is already half over.

This year it will last about two weeks.

It looks like it's going to get cold from next week, so make sure you take care of your health.

 

Today, we would like to introduce the products that will be arriving soon and show you how our staff denim changes over time.

 

 

JELADO Age of Longing Black tag 301EXX Denim Pants [JP94301E] Price: ¥35,200 (tax included)

 

Front W32

 

Back

The Dead Stock from that time was dismantled, and a certain analytical institution measured the cotton fiber length, thread thickness, number of twists, and even the number of threads in the fabric from data from two Dead Stock pieces from a similar era. Raw cotton that matched these values ​​was then selected, thread was made, and the same number of threads was woven on a loom from the 2s to create the finest denim. 
By making this denim, we were able to gain a deeper understanding of the characteristics of the XX denim of that time, as well as the differences between it and modern denim, such as the quality of the thread and the texture of the fabric. 
If I were to talk about one specific step that I haven't mentioned in the mission of recreating XX, it would be the "color." 
In order to recreate the vintage-like color and texture of denim woven under less advanced spinning techniques and poorer yarn quality than today, 
The result is the LAST RESORT black tag. 
The thread was made using the same raw cotton as the white tag (warp: EMOT, weft: California Pima), but the warp threads were specially crafted to make the neps more likely to fly out, creating a more pronounced unevenness. 
By creating strong unevenness, you can create a long vertical fade.
When I looked at the vintage items I was targeting, the dullness of the weft thread was quite noticeable. The color of the cotton at that time looked more like a yellowed ecru than white. 
We decided to create the yarn to achieve the desired depth of color, then dye it and weave the fabric. 
By changing to a different dyeing factory than the white tag, the colors are completely different. 
The height of the rope and the dyeing process vary depending on the dyeing factory, so the color also changes. 
Due to this difference in manufacturing process, the weight of the fabric has also changed - the white tag is 14OZ and the black tag is 15OZ. 
The denim was dyed eight times to create a deep, dark blue color. We decided to use this denim with its deep color and unevenness as the model with a more heritage feel, the "LASTRESORT DENIM Black Tag". 
Going forward, this denim will be used to tailor denim clothing from models prior to the 40s. 
It has a wilder look and feel to the fabric, but after wearing it for two days, the soft feel of the white tag will come forward and it will transform into a smooth fit that glides on effortlessly without any stress.

We are currently accepting reservations.

 

 

I'm thinking of wearing this winter set with my favorite denim, the black tag 301EXX.

The black tag denim jacket is sold out in all sizes for pre-order.

Thank you to all customers who made reservations.

The arrival date has not yet been decided, so please wait a little longer.

I am also planning to purchase a denim jacket, so I am looking forward to it.

 

Next, we will show you how the Ebisu store staff's jeans change over time.

 

 

 

JELADO Universal Slim 312ZXX Denim Pants [JP94312] Price: ¥25,300 (tax included)

 

Back

The wearing period is about one year.

Your beard is coming out nicely.

The color is gradually fading.

 

5-pocket denim Universal Slim 312ZXX.

Released as Universal Slim "312ZXX" using the original denim fabric "LAST RESORT (family heirloom)".
We use 1950oz denim fabric that was recreated by disassembling the dead stock fabric of Levi's 501XX from the early 14s, carefully selecting American cotton, and scientifically adjusting the thread thickness, fiber length, and number of twists.
The fabric, which was reproduced based on all analyzed data such as the indigo color and the number of threads in the fabric, has been named this original denim fabric "LAST RESORT (family heirloom)".Products using this denim will have an original name attached and XX engraved on the leather patch.
They created denim that aims for a cool fit that can be worn anywhere in the world, and this model bears their name.
This slim straight cut is aimed at being somewhere between the silhouette of our 66 denim and classic slim, and is designed as a modern classic with a tapered cut.
Orange thread is used for sewing.
We added a playful touch by using different colors for the top and bottom and by sewing different parts with different thicknesses of thread.
By adding a zipper to the front, we have created something that can be worn by people of all ages.
This is the thinnest denim at JELADO.

I think you will enjoy wearing these shoes as the fabric has aged to match the white tag.

It goes great with boots.

 

 

 

 

Thank you for reading to the end.

 

Ebisu store Komori

 

 

 

～Looking for LINE friends～

Thank you for reading my daily blog posts.

JELADO has now opened an official LINE account to provide more ways to communicate various information to our customers.

To commemorate the launch of our official LINE account, we will give you a limited-time 500 yen off coupon that can be used at our official online shop if you add us as a friend.

Please take this opportunity to add the official JELADO LINE account as a friend by scanning the QR code or searching the ID.

 

【Important Notes:】

・The expiration date for this LINE coupon is Monday, December 2023, 12 at 25:23.

・Please note that this LINE coupon cannot be used in conjunction with JELADO points.

・This LINE coupon can be used on purchases of 10,000 yen or more (tax included).

・When using a LINE coupon, JELADO points will not be awarded.

- If you cancel a purchase using a LINE coupon, the coupon will become invalid, so please be careful not to cancel it.

Please read the precautions before using.

 

 

-Event Information-

JELADO & The 2 Monkeys

2024 Spring & Summer Exhibition

Samples for Spring/Summer 24 will be on display at two directly managed stores and dealers nationwide.

This time we will be announcing the new Last Resort series.

The Last Resort series will also be releasing multiple types. Please arrange your schedule and join us!

 

・12/16 (Sat), 12/17 (Sun)

Rogues Main Store, Konan City, Shiga Prefecture

 

 

 

 

 

This week's video, please take a look.

 

 

～301EXX introduction video～