Thank you for always visiting us.

Today, we'd like to introduce our limited-edition ecru jeans for this season.

JELADO Age of Longing 301XX 【JP94301VN】

These ecru denim jeans are made from the LAST RESORT white tag fabric, developed by deconstructing 1950s 501XX jeans and analyzing them down to the yarn.

The yarn for the LAST RESORT white tag was developed to faithfully reproduce the cotton fiber length, twist count, and yarn count of vintage 501XX fabric. For this special yarn, while normally the warp yarns are indigo-dyed and the weft yarns are left in their natural ecru state, this time both the warp and weft yarns were woven undyed in their natural ecru state.

These yarns are woven on Japan's oldest loom, using the same number of picks as our regular LAST RESORT white tag 301XX. As a result, they have been finished into the ultimate ecru denim with natural stretch, just like the 301XX.

The silhouette also reproduces the classic straight cut, just like the 301XX.

Ecru stitching is also used in the construction, making the selvedge and red tab stand out as nice accents.

Original iron buttons are used for the attachments.

The patch has been changed to a paper patch to prevent color transfer.

Like JELADO's standard denim, these are exceptional pieces that can be worn for many years.

JELADO 55Denim Jacket406XX 【JP94406VN】

We also offer a denim jacket made from the same material. For those who love matching sets, please consider it.

 

~JELADO is hiring staff at both stores~

We are looking for staff to work with us.

We are looking for individuals who have a strong interest in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work themselves.

In particular, we welcome those who can work with us to consider what can be done to deliver our products to more people.

Please check the recruitment page for details on available positions and how to apply.

Recruitment Page

~Representative Goto appeared on Machiroku CH~

On Monday, March 24th, at 6 PM, Machiroku CH released a YouTube video featuring:

JELADO's representative, Goto, was featured.

He discussed JELADO's manufacturing,

and his passion and commitment to denim.

Because it's based on vintage pieces,

we capture the unique characteristics of each item and incorporate them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

~JELADO Staff Coordination~

As a new initiative, staff coordination is now available online.

We hope you find each staff member's styling helpful as a reference.

Thank you.

Please view it here.

~Official LINE Account~

JELADO disseminates information to customers through Instagram, blogs, etc.,

and we also send out information to many customers through our official LINE account.

If you haven't added us as a friend yet, please do so on LINE.

~Also featured on Higashino Denim~

 

Mr. Higashino and Mr. Shoji's YouTube channel

"Higashino Denim" introduced our blue tag series.

Please watch this video as well.

You can watch the Higashino Denim video here.

~Regarding bring-your-own hemming~

At both JELADO stores,

we currently do not offer "hemming services for other brands' products brought in by customers."

Please understand this.

Also, hemming of JELADO products purchased from our authorized dealers will be charged.

Hemming of JELADO products purchased directly from JELADO stores will be provided as a complimentary service.

※When bringing items in, please ensure they are washed. We appreciate your cooperation.

Please note that we may refuse service in some cases. Thank you for your understanding.

~This week's new video~

This week's new video is...

Representative Goto will once again explain

JELADO's classic denim.

Everyone, please take a look.

This week's new video is here.