Thank you for visiting us today.

 

It feels like summer is just around the corner. How are you all doing?

 

Today, we'll be introducing the new Aloha shirts from Kona Bay Hawaii, a brand that's a summer staple every year.

Kona Bay Hawaii Pineapple Aloha Shirt (Pineapple Aloha Shirt)【BK-RA2501】

Kona Bay Hawaii Aloha shirts are made with such dedication that fabric is discharge-printed in Japan and then specifically brought to Hawaii for sewing. The fabric is made in Japan, using filament rayon for the warp and spun rayon for the weft.Compared to regular rayon, this fabric is thicker and has a unique drape.

This year's popular pineapple pattern comes in a subdued charcoal base, and

a summery yellow base.

Kona Bay Hawaii Duke Border【BK-RA2404】

This is a reproduction of the vintage shirt that Mr. KC, the owner of Kona Bay Hawaii, first acquired. The original was a Duke Kahanamoku shirt from the early 1950s.

Kona Bay Hawaii Tiger&Dragon【BK-UA2303】

This is the popular Tiger & Dragon from last year. It's based on a tiger pattern that sold out immediately after its release six years ago, with the addition of a dragon. The result is a truly powerful design!

Despite its powerful design, the navy base has a very calm color, and the orange base goes perfectly with American casual items. Please try one on!

* These are American sizes. Many people choose one size smaller than their usual.

～Introducing our Pre-order Items～

JELADO's classic and "autumn staple"

【Pre-order Item, Arriving around September-October】Unionworkers Shirt Short【JP12106,12107】

【Pre-order Item, Arriving around September-October】Unionworkers Shirt Regular【JP12108,12109】

This year, these four colors will be released!

This year's colors are also excellent and highly recommended.

This flannel shirt goes well with denim, chinos, and

even military pants.

We have a selection of flannel shirts available for sale in-store

so that you can try them on for fit. Please feel free to try them on

and consider pre-ordering.

We would appreciate it if you could also watch our introduction video.

Thank you.

～301EXX Pre-orders Begin～

Pre-orders for the popular 301EXX have begun.

The Last Resort denim is popular both domestically and internationally.

Pre-orders are currently being accepted in-store and online.

【Pre-order Item, Arriving end of July】JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】

At the WEST store,

we have samples of W30, 31, 32, 33, and 40,

so please come and try them on in-store to place your pre-order.

Thank you.

※Refer to the aging of WEST staff's items...

Yamamoto / 2 years of wear

Uemura / 1 year of wear

Thank you all.

～We are looking for staff at both JELADO stores～

We are looking for staff to work with us.

We are looking to work with individuals who have a strong interest in fashion,

who are interested in excellent traditional techniques and materials, and

who can find enjoyment in their work.

In particular, we welcome those who can think with us about how to deliver our products to more customers.

Please check the job openings and application methods on the recruitment page.

～Representative Goto featured on Machi Roku CH～

On Monday, March 24th at 6 PM, Machi Roku CH will feature

JELADO representative Goto on their YouTube channel.

He will talk about JELADO's craftsmanship,

and his passion and dedication to denim.

Because it's based on vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible will learn about

JELADO's LAST RESORT denim.

Please watch the YouTube video.

Please click here for the video.

～JELADO staff coordination～

As a new initiative,

staff coordinates are now

available online.

We hope you find our staff's styling

helpful as a reference. Thank you.

Please view it here.

～Official LINE Account～

JELADO shares information with customers via Instagram and BLOG, etc., but

we have also launched an official LINE account to share information with as many customers as possible,

so if you haven't already, please add us as a friend.

～Also featured on Higashino Denim～

 

Higashino and Shoji's YouTube channel

"Higashino Denim" introduced the Blue Tag series.

Please watch this video as well.

Click here for the Higashino Denim video.

～Regarding hemming services for carry-in items～

Both JELADO stores accept hemming services for "denim from other brands" if you bring them to the store.

However, since hemming requests for in-store and online purchases have increased, we are currently unable to accept "carry-in hemming services for other brands." Thank you for your understanding.

・For JELADO products purchased from our dealers and worn by JELADO customers, hemming services will be charged.

* We will continue to provide hemming services for products purchased directly from JELADO.

～This week's new video～

This week's new video will focus on

"plain tees."

They are highly versatile and can be used all year round,

and this time we've narrowed it down to three choices,

so we hope you'll get a sense of the good points of each

in this video.

Please take a look.

Click here for this week's new video.