The JELADO 2023 Fall/Winter collection catalog is featured in this month's issue of Lightning magazine, released today!
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Thank you for always reading our blog.
This is Takahashi from JELADO's Public Relations.
Today is August 30th.
The 30th of every month is when the latest issue of Monthly Lightning is released.
The main feature is "Relaxed and Cool Vintage Clothing."

In this issue, the JELADO Autumn/Winter catalog is proudly featured across 36 pages.
Furthermore, in mid-September, the entire contents will be reprinted as a catalog and displayed in our direct stores and at dealers nationwide.
JELADO's catalog has been produced with the cooperation of Monthly Lightning for over 10 years. Thanks to this, many readers have been able to see JELADO's seasonal collections, and we feel that our world view is expanding to a wider audience. We have received many inquiries from customers visiting on the release date, as well as via email and phone, confirming the significant response.
The catalog pages cover a wide range of items, from standard items like the Last Resort series, which started in 2020, to seasonal collections.
And the coordination on the cover was put together as a must-see recommendation.

Many people probably associate JELADO with "Native patterns."
This blanket gown is a masterpiece that boldly incorporates the design of a vintage Navajo pattern owned by JELADO.
The original blanket fabric, created over two years, was meticulously woven on the only jacquard loom in Bishu. The exquisite combination of warp and weft yarns, and the repeated beaker checks and color scheme tests to achieve its specific pattern and texture, beautifully reproduce the profound atmosphere of a native blanket.
Using this special fabric, which combines difficult techniques, a blanket gown with a 1920s to 1930s vibe was born.
The shawl collar design and uniquely shaped patch pockets have also been given original arrangements, resulting in a vintage-inspired piece.

JELADO Crow Gown【AG82429】 (Expected Arrival: October-November)
The inner layer chosen to go with this blanket gown is the 44Leather Jacket Horsehide Semi-aniline Finish, which has been receiving non-stop inquiries since last year.
The denim jacket-style leather jacket made by a denim brand has become synonymous with JELADO. This model is a masterpiece using newly developed horsehide about 1.6mm thick, treated with a combination (chrome x tannin) tanning process. Its unique texture is the result of a process designed to maximize the characteristics of both chrome and tannin. The leather's texture, which deepens with wear, is part of JELADO's commitment to quality.

And the pants, of course, are the Last Resort series "Black Tag" 301EXX Denim Pants【JP94301E】.
As of August 2023, these are the most intensely developed denim pants we have created.
We produced the early 47 model, which is highly popular among successive XX models.
This is a special denim created with a new approach from denim that was disassembled, analyzed, and reproduced from XX.
I could get tenosynovitis talking about this, so that's enough about the 301EXX.

In addition, a variety of other items are available, expanding your coordination options.
Many of you reading this may already own JELADO denim pants or denim jackets. I'm sure some of you also wear our leather jackets and shirts. We will continue to provide styling ideas through JELADO's new catalog, YouTube channel, and social media.
We hope you'll find them helpful and enjoy your personal fashion.
Today is the release date for Monthly Lightning.
Please get your copy before it sells out!
You can purchase Monthly Lightning here...
Even though the hot days continue, enjoy summer and please stop by both JELADO stores!
~Event Information~
JELADO & The 2 Monkeys
2024 Spring & Summer Exhibition
The 2024 Spring/Summer samples will be exhibited at our two direct stores and at dealers nationwide.
This time, we will also announce a new Last Resort series.
Several types of the Last Resort series are scheduled to be announced.
Please adjust your schedule and join us!
・9/16 (Sat). 9/17 (Sun)
JELADO Flagship Store, Shibuya-ku, Tokyo
・9/23 (Sat). 9/24 (Sun)
JELADO WEST, Osaka-shi, Osaka
・9/30 (Sat). 10/1 (Sun)
Fresno, Kashiwa-shi, Chiba
・10/7 (Sat). 10/8 (Sun). 10/9 (Mon)
Sweet Sue, Kurashiki-shi, Okayama
・10/14 (Sat). 10/15 (Sun)
TACK, Higashisonogi-gun, Nagasaki
・10/21 (Sat). 10/22 (Sun)
EARTH MARKET, Tomisato-shi, Chiba
・11/11 (Sat). 11/12 (Sun)
D Stock, Munakata-shi, Fukuoka
・11/18 (Sat). 11/19 (Sun)
WOLF PACK, Osaki-shi, Miyagi
・11/25 (Sat). 11/26 (Sun)
UNIQUE JEAN STORE, Sapporo-shi, Hokkaido
・12/16 (Sat), 12/17 (Sun)
ROGUES Main Store, Konan-shi, Shiga
~Announcement of LINE Official Account Launch~
In order to deliver information to as many customers as possible,
JELADO's official LINE account has been launched.
To commemorate the launch of our official LINE account,
we are offering a 500 yen OFF coupon.
・Explanation of how to use the 500 yen coupon.
①The coupon is valid until
2023.12.25 (Mon) 23:59.
②JELADO points and LINE coupons cannot be
used together.
③When using a LINE coupon,
JELADO points will not be awarded.
④The LINE coupon can be used for purchases of 10,000 yen (including tax)
or more.
Please take this opportunity to add us as a friend.
Thank you very much.

