Today's video is about the aging of 44 leather, introduction of pre-order items, news from WEST, and this week's video is our CEO Goto's weekly coordination ~ [WEST]

Today's video is about the aging of 44 leather, introduction of pre-order items, news from WEST, and this week's video is our CEO Goto's weekly coordination ~ [WEST]

~Following on from yesterday, here it is today~

 

Good evening. This is Uemura from WEST.

Let's get started today right away.

[Scheduled to arrive in October] JELADO 10 Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish [JP44]

 

[Scheduled to arrive in October] JELADO 10 Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish [JP44]

 

[Scheduled to arrive in October] JELADO 10 Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish [JP44]

 

 

[Scheduled to arrive in October] JELADO 10 Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish [JP44]

 

This leather war model is very popular at Vintage.

 

The pockets do not have flaps

・Laurel buttons on the front

- Number of buttons: 4

 

And S506XX (1st World War model)

It is produced based on

This is the "very popular leather" at JELADO.

 

The "44 Leather Jacket" will be available soon.

Only the items that were pre-ordered will be available.

It's becoming increasingly popular.

 

Such a special leather jacket

This time we will introduce "changes over time".

 

Worn by Gerrard and Goto

Here is the "44 Leather Jacket."

 

[Scheduled to arrive in October] JELADO 10 Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish [JP44]

 

The representative, Goto, said,

Wear 44 Leather and perform "Shadow".

 

In addition, we also do push-ups.

Aging techniques vary from person to person,

I think this is a method unique to the representative.

 

 

There is also a video of CEO Goto's anti-aging techniques.

Please feel free to use this as a reference (although I don't know if it will be useful...lol).

I've attached a link here

I hope you will take a look.

 

[Scheduled to arrive in October] JELADO 10 Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish [JP44]

 

[Scheduled to arrive in October] JELADO 10 Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish [JP44]

My arms look wrinkled like I've been wearing it for months...

In fact, I haven't worn it for a month.

So, I have these wrinkles on my arms.

Isn't that amazing?

 

[Scheduled to arrive in October] JELADO 10 Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish [JP44]

It also has a strong grained texture.

By continuing to wear it from here,

It has a deep grain, giving it a different look.

 

[Scheduled to arrive in October] JELADO 10 Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish [JP44]

The back is a split back (T-back).

For vintage lovers

I think it’s a nice detail.

 

[Scheduled to arrive in October] JELADO 10 Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish [JP44]

And there's a grained texture here too...

The deeper the grain gets with repeated wearing,

It is not my property, but

I'm looking forward to it.

 

[Scheduled to arrive in October] JELADO 10 Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish [JP44]

Just around the elbow,

The way the tea core comes out is incredibly beautiful.

 

This newly developed

Made of 1.6mm thick horsehide

44 Leather Jacket is

We use a combination tanning method.

 

After chrome tanning, the solvent is washed off.

The leather is then tanned again.

By doing so, the tannin tanning

Bringing out the best parts and giving it a moderately profound feel

It is then finished into horsehide leather.

 

Repeated wearing will give the leather a deeper color.

It's fun to watch how it changes.

 

As I mentioned above,

44Leather has a brown core.

 

At a long-established finishing factory in Tokyo,

Black is applied using hill dyeing.

 

To make the black stronger, pigments and dyes are used

A half-and-half mix of "semi-aniline"

仕上げております。

 

Leaving the natural look of leather,

The softness of leather that cannot be achieved with 100% pigment

Changes over time due to repeated wearing

It's the best of both worlds, so you can enjoy it.

This is the finishing touch.

 

For customers who have made reservations for this shipment,

We are currently considering making reservations for the product to arrive next spring.

Please come and see the product worn by our CEO, Goto.

Please refer to the changes in 44 Lether over time.

 

 

- Information on pre-order items -

 

LAST RESOST/『Black Tag』

 

[Pre-order item, expected to arrive in April-May] JELADO Age of Longing Black Tag 11EXX Size 12(XS)~407(M) Denim JKT [JP34E]

[Pre-order item, expected to arrive in April-May] JELADO Age of Longing Black Tag 11EXX Size 12(L)~407(XXL) Denim JKT [JP40ED]

 

(407EXX)

 

 

 

The back of the 407EXX is L size and above.

It has a split back (T-BACK) design.

 

Among the customers who can wear size M,

The L size has a split back,

Intentionally go up one size

Some customers even purchase it.

 

The same goes for 301EXX, which I will introduce later.

The yarn is crafted so that the neps fly away.

The denim fabric has a strong uneven texture.

The vertical drop is clearly visible.

 

[Pre-order item, expected to arrive in November-December] JELADO Age of Longing Black tag 11EXX Denim Pants [JP12E]

 

(301EXX)

 

 

The other day, it was a full year since the release of Last Resort's Black Tag.

 

We, the WEST staff,

I grew up wearing them regularly.

 

(Yamamoto/worn for 1 year)

 

 

(Uemura/Worn for 11 months)

 

 

Even if you look at the image,

I think you can see that it's falling straight down.

 

When you look at the denim we wore,

Colour fading will vary, but that's part of denim's charm.

 

The "Black Tag" series

It is positioned as XX fabric from the 40s.

 

It will be a dark denim.

Until the end of the war in 1945, the factory produced the S506XX and S501XX.

I had some leftover fabric that was used for these.

 

The "materials control" that was issued during the war was lifted,

Both the top and bottom are returning to pre-war detailing,

It will not return to its original shape immediately, but will change into a new fabric after several years.

 

The model with the new fabric is the later 1947 model.

 

This black tag is for denim that is in a transitional period before it is replaced with a new fabric.

It is a dark denim fabric.

 

The early 1947 models are JELADO's 407EXX/301EXX.

 

We are also accepting reservations at the store,

Please come and try it on in store.

 

Wearing sample: 407EXX /M&XL

For the 301EXX, we have the W33 available in store.

 

 

~News from JELADO WEST~

 

JELADO's proud "charismatic staff"

Minamikawa-san finally...

"Descending" for Gerard West.

 

Customers at the WEST store also

"Minamikawa-san's One Day Manager" is

"Why aren't you going to do it?"

I received quite a lot, 

It has finally come true.

 

Everyone in Kansai, the long-awaited event is here!

It has finally come true.

 

 

 

Sunday, November 2023, 11

 

On this day, everyone,

Let's have fun at JELADO WEST.

 

We look forward to your visit.

Thank you.

 

-Announcement of the launch of the official LINE account-

 

In order to convey information to as many customers as possible,

We have opened the "JELADO Official LINE" account.

 

 

To celebrate the launch of the official LINE

Receive a 500 yen off coupon.

 

 ・Explanation on how to use the 500 yen coupon.

 

 ①Coupon period

The deadline is Monday, December 2023.12.25, 23 at 59:XNUMX.

 

 ②JELADO points and LINE coupons

Cannot be used in combination.

 

 ③When using LINE coupons

JELADO points will not be awarded.

 

 ④LINE coupons start at 10,000 yen (tax included)

It will be available.

 

 

Take this opportunity to add friends

Thank you.

 

~Event Information~

 

 

JELADO & The 2 Monkeys

2024 Spring & Summer Exhibition

Samples for Spring/Summer 24 will be on display at two directly managed stores and dealers nationwide.

This time we will be announcing the new Last Resort series.

The Last Resort series is also scheduled to be released in multiple models.

Please arrange your schedule and join us!

 ・10/14(Sat.) 10/15(Sun.)

TACK, Higashisonogi District, Nagasaki Prefecture

 

・10/21(Sat.) 10/22(Sun.)

EARTH MARKET, Tomisato City, Chiba Prefecture

 

・11/11(Sat.) 11/12(Sun.)

Munakata City, Fukuoka Prefecture D Stock

 

・11/18(Sat.) 11/19(Sun.)

WOLF PACK, Osaki City, Miyagi Prefecture

 

・11/25(Sat.) 11/26(Sun.)

UNIQUE JEAN STORE, Sapporo, Hokkaido

 

・11/25(Sat.) 11/26(Sun.)

UNIQUE JEAN STORE, Sapporo, Hokkaido

 

・12/2 (Sat), 12/3 (Sun)

Kawagoe City, Saitama Prefecture TRACK

 

・12/16 (Sat), 12/17 (Sun)

Rogues Main Store, Konan City, Shiga Prefecture

 

 ~This week's new video information~

 

 

This time, JELADO Goto's one week coordination will be

A surprise fashion check without an appointment! 

 

The coordination that combines JELADO products and vintage items is a must-see! 

Please check it out!!!

 

New videos herehere you go.

Return to blog