~Reservations start today!~

 

Good evening. This is Uemura from WEST.

Today's blog post is here.

 

 

 

 

[Pre-order item, expected to arrive mid-April to end of April] JELADO 491J Coverall [JP94491J]

 

 

[Pre-order item, expected to arrive mid-April to end of April] JELADO 311W Painter Pants [JP94311W]

 

 

[Pre-order item, expected to arrive mid-April to end of April] JELADO 391SB Overalls [JP94391SB]

 

These three items

became available for pre-order today at 12 PM.

JELADO's Last Resort series,

which is highly anticipated by everyone.

 

"Last Resort" means

a secret weapon or trump card.

If the white tag is the first release,

then the "blue tag" series is the fourth,

following the black and brown tags.

 

White and black tags focus on LEVI'S,

the brown tag focuses on 41Khaki...

So what about the blue tag?

 

The blue tag is a collection centered on workwear,

and when it comes to representative workwear,

"Lee" is definitely indispensable.

 

The LAST RESORT "blue tag" focuses on

light ounce denim workwear.

 

Since it's 10.5 oz denim,

unlike the white and black tags,

the lower ounce blue tag will definitely show

a different aging process.

 

In that sense,

it's a very exciting series.

 

From today, JELADO stores

are also accepting reservations.

Customers who are interested

are welcome to make a reservation at the store.

 

Thank you.

 

173cm/60kg

491J Coverall → Size L

391SB Overalls → Size M

311W Painter Pants → Size M

 

~ Now accepting reservations ~

 

[Pre-order item, expected to arrive Feb-Mar] JELADO Farmers Shirt [JP01123]

(Salmon Raw)

 

 

 

 

(Mint)

 

 

 

 

 

The base is a thick but soft fabric

from before the 1950s.

To reproduce this, vintage flannel shirts

were thoroughly analyzed, and just like Lee workwear,

they were sent to a testing institution

for detailed analysis of:

 

・Fiber length

・Twist coefficient

・Yarn count

・Number of threads per inch

 

Based on this, a new flannel was developed from scratch.

 

This product uses

sulfur dyes. While the demand for sulfur dyeing is low nowadays,

the "aging" effect from wear and

the fluffy "fabric feel" and "skin touch,"

as if wrapped in a towel, are exceptionally good and highly recommended.

 

This product receives many inquiries from customers

who are concerned about the size. Instead of calling

(as we may not be able to respond due to customers visiting the store, etc.),

we would appreciate it if you could consult with us at the store.

 

Thank you.

173cm/60kg/Wearing size M.

 

There is also a video about this product,

so please take a look.

 

 

 

Click here for the latest video.

 

 

~To our valued customers~

 

[Pre-order item, expected to arrive end of Feb-Mar] JELADO Age of Longing Black tag 301EXX Denim Pants [JP94301E]

 

We apologize for the significant delay

of the denim pants mentioned above.

We sincerely apologize for the inconvenience caused to customers who have pre-ordered.

 

Currently, the estimated arrival is around late February to March, but

not only JELADO but the entire apparel industry is experiencing delivery delays,

and we are unable to determine an exact date.

We deeply apologize to our customers who are eagerly awaiting their orders.

 

Once the products arrive,

we will contact customers who have pre-ordered in order,

so please wait a little longer.

Thank you for your understanding.

 

 

This is a video showing the aging process and coordination of the Black Tag 301EXX,

featuring all JELADO West and Ebisu staff, including CEO Goto.

 

Since each staff member wears and washes their jeans differently,

we hope you'll pay attention to those details when you watch.

Please do take a look.

 

You can find the Black Tag aging process here...

 

～Official LINE Account～

 

 

 

 

While JELADO disseminates information to customers through Instagram and blogs,

we have also opened an official LINE account

to provide information to a wider range of customers.

If you haven't added us as a friend yet,

please do so.

 

～New Videos～

 

 

This time, we introduce a 7-day coordinate by Uemura-kun, a WEST staff member! 

 

Of course, it's an Americaj style! 

We hope you'll also find inspiration in The 2 Monkeys' European style! 

 

Please do check it out!!!

 

This week's video is here.