Reservations begin today & This week's new video is a commentary by CEO Goto on "Last Resort Gold Tag" ~ [WEST]
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Reservations open today!
Good evening. This is Uemura from WEST.
Now, let me introduce the product you've all been eagerly anticipating...
[Pre-order item, expected arrival around November] S407XX 1942 WPB L-181 War Model Size34(XS)~38(M) [JP94407S]
[Pre-order item, expected arrival around November] S407XX 1942 WPB L-181 War Model Size50 [JP94407S]
[Pre-order item, expected arrival around November] S301XX 1942WPB L-181 simplified model [JP94301S]
Speaking of the characteristics of the War Model...
For jackets,
① No flap on the chest pocket
② Four buttons
③ "Laurel Wreath Buttons"
④ Lily buckle
These are some of the key features, but for this gold tag model,
since it's based on an early War Model,
it uses "engraved buttons."
Therefore, the pants also have engraved buttons
and no stitching on the back pocket.
This long-awaited War Model, with its attention to detail,
also boasts a carefully selected fabric.
Similar to the silver tag model, it uses
Spin Gold Supreme for the weft yarn.
Because of its long fibers, it's incredibly soft,
and you'll notice a different, more pleasant feel against the skin
compared to the black and white tag 5-pocket models.
Reservations began today,
so please pre-order online or at our store.
Thank you.
~Introducing Pre-order Items~
[Pre-order item, expected arrival October] JELADO Blutal Fleece [AB13213]
This simple sweatshirt features the ALL 2-needle stitching commonly seen in 1940s sweatshirts, which is quite popular for vintage sweatshirts. It's really easy to wear (laughs).
Sizes M to XL are finished with a tubular knit.
(*S size has been added, but it will be a "split seam" specification, not tubular knit.)
This sweatshirt is sewn using vintage sewing machines for different parts, making it the ultimate piece with attention to every detail.
It has a fluffy texture unique to loopwheeled fabric, and its simple design makes it a favorite for everyone.
We encourage you to pre-order it at our store or online.
And this one is also highly recommended!!
JELADO's classic and "autumn staple"...
[Pre-order item, expected arrival around September-October] Unionworkers Shirt Short [JP12106,12107]
[Pre-order item, expected arrival around September-October] Unionworkers Shirt Regular [JP12108,12109]
This year, these four colors will be released!!
The colors this year are excellent and highly recommended.
This flannel shirt pairs well with denim, chinos, and even military pants...
We have sales-ready flannel shirts available in stores so you can check the fit.
Please try them on and consider placing a pre-order.
We would appreciate it if you could also watch this unveiling video.
Thank you.
~JELADO is recruiting staff at both stores~
We are looking for staff to work with us.
We are looking for individuals who have a strong interest in fashion,
who are interested in excellent traditional techniques and materials,
and who can find enjoyment in their work.
In particular, we welcome those who can work with us to think about how to deliver our products to more customers.
Please check the Recruitment Page
for available positions and application methods.
~Representative Goto appears on Machiroku CH~
On March 24th (Monday) at 6 PM, Machiroku CH released a YouTube video
featuring JELADO's representative, Goto.
He talks about JELADO's craftsmanship,
and his passionate thoughts and commitment to denim.
Because it's based on vintage, we capture the quirks of each individual piece and incorporate them into the design.
We hope that as many customers as possible
will learn about JELADO's LAST RESORT denim.
Please watch the YouTube video.
~JELADO Staff Coordination~
As a new initiative, you can now view staff coordinates online.
We hope you'll find inspiration in each staff member's styling.
Thank you for your cooperation.
Please click here to view.
~Official LINE Account~
JELADO shares information with customers through Instagram, blogs, and other platforms.
We also share information with many customers through our official LINE account.
If you haven't added us as a friend yet,
please add us on LINE.
~Also featured on Higashino Denim~
Higashino-san and Shoji-san's YouTube channel, "Higashino Denim," featured our blue tag series.
Please watch this video.
Click here for the Higashino Denim video.
~Regarding bring-in hemming~
Currently, neither JELADO store offers "hemming services for other brands' products brought in by customers."
We appreciate your understanding.
Additionally, hemming services for "JELADO products purchased from authorized dealers" will incur a fee.
*Hemming services for products purchased directly from JELADO stores will be provided free of charge.
*Please ensure items are washed when bringing them in. We appreciate your cooperation.
Please note that we may refuse service in some cases. Thank you for your understanding.
〜This Week's New Video〜
This week's YouTube video is here.
Our representative, Goto, explains the highly anticipated wartime model.
Please take a look.
Click here for this week's new video.



























