~Sunday, May 12: Last day of the event~

 

The JELADO x STURDY POPUP event that started today will have its last day tomorrow.

 

 

 

 

 

 

 

 

 

Many customers visited us today.

 

We have a lineup of products not usually found at JELADO West, so it's a very fresh shopping experience. We hope everyone enjoys it.

 

 

 

Tomorrow, Mr. Mizuno, CEO of STURDY, and Mr. Goto, CEO of JELADO, will be at the store, so please come and visit us.

 

~Thank you for waiting!! Pre-orders for popular items have started~

 

Pre-orders for the products you've been asking about are now open.

 

Among the LAST RESORT DENIM series, the original is the white tag series.

 

 

(Worn for 2 years)

 

・55Denim Jacket 406XX

[Pre-order item, scheduled to arrive early to mid-July] JELADO 55Denim Jacket 406XX Size34(XS)~40(L) [JP94406]

[Pre-order item, scheduled to arrive early to mid-July] JELADO 55Denim Jacket 406XX Size42(XL)~44(XXL) [JP94406D]

[Pre-order item, scheduled to arrive early to mid-July] JELADO 55Denim Jacket 406XX Big Size [JP94406DD]

・55Denim 313XX

[Pre-order item, scheduled to arrive early to mid-July] JELADO 55Denim 313XX Denim Pants [JP94313]

The 406XX, commonly known as "2nd", is based on the Levi's 507XX shape.

This model is based on a vintage item that is so rare it cannot be easily purchased.

 

This popular model has many fans, and those who prefer white tags always choose the 406XX.

 

The 55Denim 313XX is the widest pair of pants in the white tag series, featuring a wide silhouette.

 

 

Please take a look at the comparison images.

 

 

 

 

The 313XX, which has a wide thigh, naturally has a wider waist opening.

 

Comparing it to the 301XX, there is a 4-4.5cm difference in waist measurement when laid flat, which is a difference of just under 2 inches.

 

For those who wear the 301XX, I think it would be just right to purchase the 313XX two sizes or one size down.

 

Pre-orders have finally begun. These are popular items, so please consider them.

 

 

~Staff Recruitment~

 

 

 

JELADO West is currently looking for staff.

 

If you "love" clothes,

"love" customer service,

"love" JELADO,

 

Then why not work with us?

 

We welcome those who can think with us about what we can do to deliver our products to as many people as possible.

 

For more details, please see the News section of our website:

"We are looking for staff to work with us."

 

Clicking on that will show you the job description, and...

 

 

We have a video about how each staff member joined the company, so please check that out too.

 

We look forward to your applications.

Thank you.

 

〜Reservations have begun〜

 

 

 

 

[Reserved Item, Arriving Late May] 41 Khaki Last Resort Chino Cloth Stencil [AG94341B]

As you may know,

the Last Resort CHINO CLOTH

stencil pattern for the 41Khaki...

 

is extremely limited in number,

yet it's a popular item.

Both stores have samples for trying on,

 

but even we staff members can't buy it without a reservation,

so if you're considering it, please hurry.

 

The 41Khaki stencil changes over time with wear and washing;

what starts as a dark stencil

fades with washing,

completely transforming its look.

 

For customers considering a reservation,

please make your decision quickly.

 

173cm/60kg/Wearing Size S

 

[Reserved Item, Arriving Mid to Late April] JELADO 311W Painter Pants [JP94311W]

[Reserved Item, Arriving Mid to Late April] JELADO 391SB Overall [JP94391SB]

"Last Resort" refers to

a trump card or a last resort.

If the white tag was the first deployment,

then the blue tag series is the fourth, following the black and brown tags.

 

White and black tags focus on LEVI'S,

the brown tag focuses on 41Khaki...

So what about the blue tag??

 

The blue tag is a collection centered on workwear, and when it comes to workwear,

"Lee" is definitely indispensable.

 

LAST RESORT "Blue Tag" focuses on

lightweight denim workwear.

 

Since it's 10.5oz denim,

unlike the white and black tags, the lighter weight blue tag

will undoubtedly show a different kind of aging.

 

In that sense,

it's a very exciting series.

 

And reservations for this are also starting.

 

 

 

 

 

[Reserved Item, Arriving June] JELADO 41 Covert Faded (41 Covert Faded) Fade Salt & Pepper [AG71319]

Although currently available for reservation,

the "LASTRESORT 41Khaki" has a different fabric.

 

It's a 100% cotton twisted yarn twill fabric.

The warp uses sulfur-dyed twisted yarn, and the weft uses

sulfur-dyed black yarn, resulting in a thick and stiff fabric.

 

Since it's 100% cotton, it will develop a nice patina

with repeated wear, so we hope you'll enjoy

watching its appearance change.

 

Since this is produced only once a year, I believe there are customers

who have been eagerly awaiting it.

Such awaited "41Covert" is finally available for reservation.

 

At JELADO West, although the fabric is different,

we have samples available.

 

Please try on these samples and make your reservation.

 

173cm/60kg/Wearing Size S

 

 

 

~Official LINE Account~

 

 

 

 

JELADO shares information with customers on Instagram and BLOG, etc.,

but we have also opened an official LINE account

and are sharing information with many customers there, so

if you haven't "added us as a friend" yet,

please do so.

 

~This week's new video here~ 

 

 

Published today at 6:30 PM!

 

This time, it's already the 2024 Autumn/Winter Collection!

We'll introduce staff-recommended outfits!

Imagine your autumn/winter style before summer even arrives!

 

Please check it out!

 

This week's new video is "2024AW Highly Recommended Outfits."

Please watch it here.