Good evening.

This is Komori from the Ebisu store.

Thank you very much for visiting us today.

 

 

We apologize for the long wait, but the black tag JELADO Age of Longing Black tag 301EXX Denim Pants [JP94301E] will be on sale tomorrow from 12pm at Ebisu store & WEST.

We apologize for the long wait.

If you have made a reservation or are considering purchasing, please take this opportunity to purchase it.

I wear a size W2, which is 32 inches larger.

We hope you will wear JELADO denim through 2024.

 

 

JELADO Age of Longing Black tag 301EXX Denim Pants [JP94301E] Price: ¥35,200 (tax included)

 

 

JP94301E

I've been wearing them for about 10 months.

Enjoy the aging process.

 

 

 

 

Today we are introducing our new spring items.

 

JELADO Westcoast Shirt Corduroy [SG01102]

Price: ¥37,400 (tax included)

 

black

 

 

 

Vanilla

 

 

 

タ ー コ イ ズ

The theme of the 2024 Spring/Summer collection is "SPROUT," and is based on the name of the first second-hand clothing store that Goto started, and aims to recreate the collection from that time as well as items he purchased in the United States.
One particularly noteworthy item in this collection is the printed corduroy shirt, a popular open-collar shirt from the 90s that was a part of the vintage boom that began in the 50s. It was available in a variety of patterns, but the chess pattern that you especially wanted is the one that will be released this time. This chess pattern is a very rare piece purchased from a vintage dealer in the town of FRESNO, and it seems to be a memorable item that sold out immediately after it was brought back to Japan.
This item is a reproduction of the chess pattern featured in the FABULOUS 50S, published by a New York collector of the 50s. It is made of 14W corduroy fabric, with the pattern printed horizontally, reproducing the same color and size as the original. The base colors are available in three colors: black, vanilla, and turquoise, and the weave of the fabric is also matched to recreate the atmosphere of the time.
This chess pattern shirt has a boxy silhouette that pairs well with denim or chinos, and even when worn alone it is an impactful item that is highly collectible.

The corduroy fabric is soft and comfortable to wear.

My recommendation is turquoise. I will coordinate it with items that will be available in the future, so please look forward to it.

 

 

This is an introduction to our pre-order items.

 

[Pre-order item expected to arrive mid-April to late April] JELADO 4SB Overall [JP4SB] Price: ¥391 (tax included)

 

 

The theme of the 2024SS COLLECTION is "SPROUT". In line with this theme, we have developed a 10.5 ounce light-ounce denim called "LASTRESORT Blue Tag" that we developed with great effort, and reproduced the overalls of the war period. This denim was created by dismantling a LEE coverall from the 40s, analyzing the threads, and referring to the fading of vintage items that remain today, aiming for a similar vertical fading feel. All the accessories that came with the dead stock of Housemark overalls made during the war were also reproduced, with attention to design even down to the name and flasher. The flasher that was usually made of paper was made of non-woven fabric, made of a material that will not tear even when washed, and the union ticket sewn into the pocket was also sewn in with a single stroke. The adjuster that adjusts the length of the shoulder straps, the buttons that fasten the shoulder straps, and the buttons on the waist are also realistically reproduced with laurel iron buttons. The snap buttons that fasten the bib pockets were also made of iron snap buttons just to reproduce this model. The sewing threads are also black and white, and the front extensions, shoulder straps, and hem are sewn in black, giving the impression of more subdued adult work wear than if they were all sewn in white. The silhouette is slightly thicker so that you can enjoy a slightly looser fit as workwear. As you wear them, the uneven threads of three different thicknesses will each show their faces, allowing you to enjoy the random vertical fading.

 

Please try out JELADO's authentic overalls.

It will be fun to see how it ages over time.

We are currently accepting reservations, but if you are unsure about the size, please come to our Ebisu store once they arrive.

 

 

 

[Pre-order item expected to arrive mid-April to late April] JELADO 4J Coverall [JP4J] Price: ¥491 (tax included)

 

We released a very special item, the "491-J". This item pays homage to my origins, a vintage shop called "SPROUT" that I started 20 years ago. In order to open this store, I went to the United States while saving money and gradually collected items for the opening. Among them, I bought a Lee Housemark in my size, and based on the items in my collection, I analyzed the fabric and developed the 10.5 oz. light ounce "LASTRESORT DENIM".
This special denim is made with craftsmanship not seen in regular light-ounce denim, and accessories that are just as impressive have also been designed.
All of the buttons, including the large swivel buttons, the small swivel buttons on the sleeves, and the snap buttons on the chest pocket, are all original creations.
Just like the original, the sewing thread is gray and white to create a more subdued and vintage feel. The shape of the patch pocket on the front is also reproduced, recreating LEE's unique style of sewing the pocket in a straight line with extra bottom.
When worn, the uneven texture of the warp threads, woven with three different thicknesses, becomes apparent, allowing you to enjoy the random vertical fading that gives it a vintage feel.

 

It's the perfect outerwear for early spring and early autumn.

I am also looking forward to the arrival of the product.

Since it is a perfect reproduction, the details are also one of the things to look forward to.

Once this item arrives, we would like you to try it out for size at our Ebisu store.

 

 

 

 

[Pre-order item expected to arrive mid-April to late April] JELADO 4W Painter Pants [JP4W] Price: ¥311 (tax included)

 

We developed a light-weight 10.5 oz denim that we named LASTRESORT “Blue Tag”, faithfully recreating the painter pants of the 40s.
This denim was made by dismantling a 40s LEE coverall, analyzing the threads, and studying the characteristics of vintage fading. As a result, we created denim with a similar vertical fading feel. Using this fabric, we reproduced Housemark's painter pants from the 40s.
We created a vintage look by leaving a little extra space in the center of the bottom of the pocket, a characteristic of LEE work pants, and sewn it in a straight line.
The warp threads are woven with uneven yarns using three different counts, allowing you to enjoy the random vertical fading that was seen in the original denim. The weft threads are dyed with a light gray sulfur dye, giving them a deeper color than regular light-ounce denim, allowing you to enjoy the difference in the fading. In addition, a union ticket is sewn on the back of the right back pocket, giving it a special attention to detail.
The front button feet are also domed to create a more vintage look. We hope you will try out these top quality painter pants, from fabric to accessories to sewing.

 

I'm really looking forward to this blue tag series from JELADO.

I am also looking forward to the arrival of the product.

We hope you will try out items with a different style from the White Tag and Black Tag items.

 

 

 

Thank you for your continued support.

Thank you for reading it until the end.

 

 

～Looking for LINE friends～

Thank you for reading my daily blog posts.

JELADO has now opened an official LINE account in order to provide more ways to communicate various information to our customers.

Please take this opportunity to add the official JELADO LINE account as a friend by scanning the QR code or searching the ID.

We distribute information on new product arrivals, etc.

 

 

~We also distribute e-mail newsletters~

This is the QR code for receiving the e-mail newsletter.

We will send you information about new products and product information.

Please take advantage of this opportunity.

 

 

 

 

This week's video, please take a look.

 

～Please take a look at this video introducing our Spring/Summer 2024 products～

 

 

～This is a video introducing the black tag. Please take a look～