Once-a-year production run of 41khaki Olive has arrived at the Flagship Store.
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Thank you for always visiting our store.
Today, we'd like to introduce a rare color of a classic item, produced only once a year.
41 Khaki Lastresort Chino Cloth【AG94341A】


The 41Khaki Olive is back in stock.
While this is a classic item and many people search for this color throughout the year, the Olive color is actually rare, produced only once a year.
The Khaki color is produced several times a year and is regularly restocked, but if you miss out on Olive, the next restock will be next year.

This color has received many inquiries even after sizes ran out, so if you've been looking for it, please visit us soon to try it on.
The 41Khaki is dyed with vat dyes, but this Olive color also uses reactive dyes in addition to vat dyes.
It is difficult to reproduce this Olive color with 100% vat dyes, so other dyeing methods are used to achieve it.

Of course, this pair also offers enjoyable color fading and aging over time.
Please enjoy a different kind of aging compared to Khaki.

And of course, the Khaki color is currently in stock as well.


The fabric isn't too hot even now, making it a recommended item for those who don't wear shorts in the summer.
Please consider purchasing them while sizes are still available.
~Event Information~
This will be our third Custom Fair.
With each fair, the number of customers has grown,
making this a highly popular event.
Date: July 5th (Sat) - July 6th (Sun)
OPEN 12:00 / CLOSE 20:00
On the day of the event, staff from FIRST ARROW'S Kyoto store will also be present,
making customizations not usually available at WEST possible during the event period.
Please visit JELADO WEST on July 5th (Sat) and July 6th (Sun).
We look forward to seeing you.
~We are looking for staff at both JELADO stores~
We are looking for staff to work with us.
We are looking for individuals who have a strong interest in fashion,
who are interested in excellent traditional techniques and materials,
and who can find enjoyment in their work themselves.
In particular, we welcome those who can collaborate with us to find ways to deliver our products to as many customers as possible.
Please check the recruitment page for job types and application methods.
~Representative Goto featured on Gaichoku CH~
On March 24th (Monday) at 6 PM, Gaichoku CH's YouTube channel featured
JELADO's representative, Goto.
He spoke about JELADO's craftsmanship,
and his passion and dedication to denim.
Because it's based on vintage,
he captures the unique characteristics of each piece and incorporates them into the design.
We hope that as many customers as possible
will learn about JELADO's LAST RESORT denim.
Please watch the YouTube video.
Click here to watch the video.
~JELADO staff coordination~
As a new initiative,
you can now view our staff's coordinates online.
We hope you'll find inspiration from each staff member's styling.
Thank you.
Click here to view them.
~Official LINE Account~
JELADO shares information with customers through Instagram and blogs,
but we have also opened an official LINE account
to send information to as many customers as possible.
If you haven't already added us as a friend,
please do so.
~Also featured on Higashino Denim~
Higashino-san and Shoji-san's YouTube channel
"Higashino Denim" introduced our blue tag series.
Please watch this video as well.
Click here for the Higashino Denim video.
~Regarding hemming services for brought-in items~
Both JELADO stores offer hemming services for "denim from other brands" if you bring them to the store.
However, due to the increased volume of hemming requests for items purchased in-store and online,
we are currently unable to provide "hemming services for brought-in items from other brands." We apologize for any inconvenience.
・For JELADO products purchased from our dealers that you bring in for alteration,
a hemming fee will be charged.
※We will continue to provide hemming services for items purchased directly from JELADO that are brought in.
~Popular Staff's Best Buy Feature~
Everyone, thank you for waiting.
Introducing "JELADO Staff's Best Buy!"
This time, it's the best buys for the second half of the year, and just like the first half,
each staff member's personality shines through.
Please use it as a reference.
Click here for the Staff's Best Buy video.
~This Week's New Video~

This week's new video is
an introduction to 41Denim from the WEST store.
These are pants perfect for the upcoming season, made with LASTRESORT series [blue tag] fabric.
Please take a look.
Click here for this week's new video.













