[It's a little early, but here are some spring items!!] How about some blue tags? Introducing some blue tag items!!

Good evening.

This is Komori from JELADO Ebisu store.

Thank you for visiting us today.

 

 

Today we will introduce you to the pre-order items.

Start here

 

[Pre-order item expected to arrive mid-April to late April] JELADO 4SB Overall [JP4SB] Price: ¥391 (tax included)

 

 

The theme of the 2024SS COLLECTION is "SPROUT". In line with this theme, we have developed a 10.5 ounce light-ounce denim called "LASTRESORT Blue Tag" that we developed with great effort, and reproduced the overalls of the war period. This denim was created by dismantling a LEE coverall from the 40s, analyzing the threads, and referring to the fading of vintage items that remain today, aiming for a similar vertical fading feel. All the accessories that came with the dead stock of Housemark overalls made during the war were also reproduced, with attention to design even down to the name and flasher. The flasher that was usually made of paper was made of non-woven fabric, made of a material that will not tear even when washed, and the union ticket sewn into the pocket was also sewn in with a single stroke. The adjuster that adjusts the length of the shoulder straps, the buttons that fasten the shoulder straps, and the buttons on the waist are also realistically reproduced with laurel iron buttons. The snap buttons that fasten the bib pockets were also made of iron snap buttons just to reproduce this model. The sewing threads are also black and white, and the front extensions, shoulder straps, and hem are sewn in black, giving the impression of more subdued adult work wear than if they were all sewn in white. The silhouette is slightly thicker so that you can enjoy a slightly looser fit as workwear. As you wear them, the uneven threads of three different thicknesses will each show their faces, allowing you to enjoy the random vertical fading.

 

I've never worn overalls before, so they make me feel like I'm a fashion expert.

I have researched the history of overalls in my own way.

Some of you may already know this, but please take a look.

Overalls have a long history, and it is said that the prototype of overalls, with a bib and suspenders attached, was created in the mid-1800s to reduce dirt on the upper body for miners hoping to find gold and make a fortune.

Until World War I, overalls were mainly worn by male workers, and were also popular with children because they were easy to put on. However, as the number of female workers gradually increased, overalls began to be designed to be more fashionable.

That's why, unlike jeans, they are worn by both men and women, even though they are not a style that appeals to everyone.

I can definitely imagine it being worn by a small child.

Please try out JELADO's authentic overalls.

It will be fun to see how it ages over time.

We are currently accepting reservations, but if you are unsure about the size, please come to our Ebisu store once they arrive.

 

 

 

Next up is this

[Pre-order item expected to arrive mid-April to late April] JELADO 4J Coverall [JP4J] Price: ¥491 (tax included)

 

We released a very special item, the "491-J". This item pays homage to my origins, a vintage shop called "SPROUT" that I started 20 years ago. In order to open this store, I went to the United States while saving money and gradually collected items for the opening. Among them, I bought a Lee Housemark in my size, and based on the items in my collection, I analyzed the fabric and developed the 10.5 oz. light ounce "LASTRESORT DENIM".
This special denim is made with craftsmanship not seen in regular light-ounce denim, and accessories that are just as impressive have also been designed.
All of the buttons, including the large swivel buttons, the small swivel buttons on the sleeves, and the snap buttons on the chest pocket, are all original creations.
Just like the original, the sewing thread is gray and white to create a more subdued and vintage feel. The shape of the patch pocket on the front is also reproduced, recreating LEE's unique style of sewing the pocket in a straight line with extra bottom.
When worn, the uneven texture of the warp threads, woven with three different thicknesses, becomes apparent, allowing you to enjoy the random vertical fading that gives it a vintage feel.

 

The origin of the "coverall" is said to be in the 18th century, when it was widely used as workwear for many workers such as farmers, railroad workers, and miners.
Made from durable materials such as denim and duck fabric, with a long length to protect the wearer from dirt and numerous pockets on the front, this was revolutionary and highly functional workwear for the workers of the time.

Am I the only one who thinks that just wearing a coverall makes you look cool?

I think many people who like vintage clothing have at least one of these.

I don't even have a single coverall, so I'd love to try wearing one.

It's the perfect outerwear for early spring and early autumn.

I am also looking forward to the arrival of the product.

Since it is a perfect reproduction, the details are also one of the things to look forward to.

Once this item arrives, we would like you to try it out for size at our Ebisu store.

 

 

 

here is the last one

 

[Pre-order item expected to arrive mid-April to late April] JELADO 4W Painter Pants [JP4W] Price: ¥311 (tax included)

 

We developed a light-weight 10.5 oz denim that we named LASTRESORT “Blue Tag”, faithfully recreating the painter pants of the 40s.
This denim was made by dismantling a 40s LEE coverall, analyzing the threads, and studying the characteristics of vintage fading. As a result, we created denim with a similar vertical fading feel. Using this fabric, we reproduced Housemark's painter pants from the 40s.
We created a vintage look by leaving a little extra space in the center of the bottom of the pocket, a characteristic of LEE work pants, and sewn it in a straight line.
The warp threads are woven with uneven yarns using three different counts, allowing you to enjoy the random vertical fading that was seen in the original denim. The weft threads are dyed with a light gray sulfur dye, giving them a deeper color than regular light-ounce denim, allowing you to enjoy the difference in the fading. In addition, a union ticket is sewn on the back of the right back pocket, giving it a special attention to detail.
The front button feet are also domed to create a more vintage look. We hope you will try out these top quality painter pants, from fabric to accessories to sewing.

 

I also looked into painter pants.

In the late 1890s, a pocket was added to the right hem to hold candles for miners, and later, painters (carpenters) began to use the pockets to store their tools, and so they came to be called painter pants. The wide silhouette was popular among young people in the 50s, and they began to be worn as a fashion item.

There's no doubt that the thick silhouette will look great.

It's not often that you get to wear dark colored painter pants from scratch, so please take this opportunity to try them out.

Clothes also have a history, and it's nice to know that they are designed not only for fashion but also for functionality.

I think it would be fun to wear it in a modern style.

I'm really looking forward to this blue tag series from JELADO.

I am also looking forward to the arrival of the product.

We hope you will try out items with a different style from the White Tag and Black Tag items.

 

 

 

We apologize for any inconvenience caused regarding reservations and delivery dates, but we appreciate your continued support.

Thank you for watching until the end today.

 

JELADO Ebisu store

Komori

 

 

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This week's video, please take a look.

 

 

～Please take a look at this video introducing how denim ages～