【It's a little early, but here are some spring items!】How about some blue tag items?? Introducing blue tag items!

Good evening.

This is Komori from JELADO Ebisu store.

Thank you for visiting us again today.

 

 

Today, I'd like to introduce information about reserved items.

First, let's start with this.

 

【Reserved Item: Scheduled to arrive mid to late April】JELADO 391SB Overall【JP94391SB】Price ¥46,200 (tax included)

 

 

The theme of our 2024SS COLLECTION is "SPROUT." In line with this theme, we have meticulously reproduced wartime overalls using a 10.5 oz light-ounce denim we developed, named "LASTRESORT Blue Tag." To create this denim, we disassembled a 1940s LEE coverall, analyzed its threads, and aimed to achieve a similar vertical fade by referencing the fading of existing vintage pieces. We have also faithfully reproduced all accessories that came with deadstock House Mark overalls from the wartime period, meticulously recreating the design down to the labels and hang tags. What was typically made from paper hang tags is now produced from non-woven fabric, making it tear-resistant even when washed, and the union ticket sewn inside the pocket is stitched with a single line. The adjusters for the shoulder straps, the buttons that secure the shoulder straps, and the waist buttons are all realistically reproduced with laurel iron buttons. The snap buttons that fasten the bib pocket were also specially manufactured from iron just to reproduce this model. The sewing threads are divided into white and black, and by stitching the front fly, shoulder straps, and hem in black, it gives a more subdued, mature workwear impression than if everything were sewn in white. The size has a slightly fuller silhouette to allow for comfortable enjoyment of workwear. As you wear them, the three different thicknesses of slub yarns will each show their character, allowing you to enjoy a random vertical fade.

 

I've never worn overalls before; they seem like something for advanced fashionistas.

I tried to research the history of overalls on my own.

Some of you might already know, but please take a look.

The history of overalls is old; it is said that in the mid-1800s, to reduce dirt on the upper body for miners seeking gold veins and hoping to strike it rich, the original form of overalls with a bib and suspenders attached was created.

Until World War I, they were mainly worn by male laborers and also became popular among children due to their ease of wear, but as the number of female laborers gradually increased, overalls began to be designed fashionably.

That's why, unlike jeans, they are worn by both men and women despite not being universally popular in shape.

Indeed, I have an image of small children wearing them.

Please try JELADO's authentic overalls.

It will also be a pleasure to see how they age over time.

We are currently accepting reservations, but if you are unsure about the size, please feel free to try them on at the Ebisu store once they arrive.

 

 

 

Next up is this.

【Reserved Item: Scheduled to arrive mid to late April】JELADO 491J Coverall【JP94491J】Price ¥49,500 (tax included)

 

We have released "491-J" as a very special item. This item pays homage to "SPROUT," the vintage shop that was my origin 20 years ago. To open this shop, I traveled to America while saving money and gradually collected items for the opening. Among them, I acquired a Lee House Mark in my size and, based on the items I collected, analyzed the fabric to develop a 10.5-ounce light-ounce "LASTRESORT DENIM."
This special denim is crafted with details rarely seen in typical light-ounce denim, and accessories that match its quality were also planned.
The large swinging button, the small swinging button attached to the sleeves, and the snap button used on the chest pocket were all originally manufactured.
By using different shades of grey and white for the sewing threads, just like the vintage items, we expressed a more subdued atmosphere and vintage feel. We also reproduced the shape of the patch pockets attached to the front, recreating Lee's unique style of sewing straight while leaving the bottom of the pocket slightly loose.
By wearing it, the texture of slub yarns woven with three different thicknesses of warp threads will emerge, allowing you to enjoy a random vertical fade like vintage pieces.

 

The origin of "coveralls" is said to date back to the 18th century, when they became widely established as "workwear" for many workers of the time, such as farmers, railway workers, and miners.
Made from durable materials like denim and duck fabric, with a longer length designed to protect against dirt, and numerous pockets on the front, they were revolutionary and highly functional workwear for the workers of that era.

Am I the only one who feels that coveralls simply look cool when worn?

I think many vintage clothing enthusiasts own at least one pair.

I don't own any coveralls, so I'm thinking I'd like to try wearing one.

They make a perfect outer layer for early spring and early autumn, don't they?

I'm also looking forward to their arrival.

Since they are completely reproduced, the details are also something to look forward to.

Once these arrive, I hope you'll come to the Ebisu store to try on the sizes.

 

 

 

Finally, this one.

 

【Reserved Item: Scheduled to arrive mid to late April】JELADO 311W Painter Pants【JP94311W】Price ¥35,200 (tax included)

 

We have developed a 10.5-ounce light-ounce denim named LASTRESORT "Blue Tag" and faithfully reproduced 1940s painter pants.
To create this denim, we disassembled a 1940s LEE coverall, analyzed its threads, and researched the characteristics of vintage fading. As a result, we produced denim with a similar vertical fade. Using this fabric, we reproduced 1940s House Mark painter pants.
We achieved a vintage look by slightly leaving the center of the pocket bottom and sewing straight, which is characteristic of LEE's work pants.
The warp threads are woven with slub yarns of three different counts, allowing you to enjoy a random vertical fade similar to that of the original period. The weft threads use a light gray sulfur dye, resulting in a deeper color than regular light-ounce denim, allowing you to enjoy the difference as it fades. Furthermore, a union ticket is sewn on the back of the right back pocket, demonstrating our attention to detail.
The front buttons also use dome-shaped shanks to enhance the vintage feel. We hope you will try these painter pants of the highest quality in terms of fabric, accessories, and stitching.

 

I also looked into painter pants.

It is said that they originated in the late 1890s when a pocket for candles was added to the right hem for coal miners, and later painters and carpenters began to put tools in the hem pockets and became fond of them, thus they came to be called painter pants. The wide silhouette became popular among young people in the 1950s and they started to be worn as a fashion item.

There's no doubt that the wide silhouette looks great.

It's rare to wear dark-colored painter pants from scratch, so please take this opportunity to try them out.

It's nice how clothes have a history and are designed not only for fashion but also for functionality.

I think it's also fun to wear them with a modern twist.

JELADO's Blue Tag series is truly something to look forward to.

I'm also looking forward to its arrival.

Please try these items, which have a different taste from the White Tag and Black Tag series.

 

 

 

We apologize for any inconvenience regarding reservations and delivery dates, and we appreciate your continued support.

Thank you for staying with us until the end today.

 

JELADO Ebisu Store

Komori

 

 

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~Please watch this week's video~

 

 

~Please watch the denim aging introduction video~