~The classic and ultimate chino pants~

Good evening. This is Uemura from WEST.

As the title says, today we're featuring

JELADO's classic 41 Khaki chino pants,

which are extremely popular at both stores.

41 Khaki Lastresort Chino Cloth【AG94341A】

We cut a vintage 41 Khaki, analyzed the number and direction of twists,

yarn thickness, and slub shape, and then produced the yarn from scratch.

Using American Deep South cotton, we've recreated the natural slub yarn.

While the previous 41 Khaki was dyed with reactive dyes,

this 41 Khaki is dyed with vat dyes.

To reproduce the fabric texture of that era,

the fabric was produced on a shuttle loom.

The 41 Khaki, made with American cotton,

a shuttle loom, and vat dyes, is finished

to preserve the atmosphere and fabric feel of the time.

The ultimate chino pants, meticulously crafted in every aspect –

raw cotton, yarn, weaving, and dyeing…

That is JELADO's Last Resort Chino Cloth "41 Khaki".

With repeated wear and washing,

the vintage aging will appear as character.

Some sizes are out of stock, but

if you're interested, please feel free

to try them on and purchase them at the store.

～Introducing our pre-order items～

【Pre-order item, arriving in October】JELADO Blutal Fleece【AB13213】

Featuring the ALL two-needle stitching often seen on 1940s sweatshirts,

these are popular and simple sweatshirts as Vintage Sweat Shirts.

These are the easiest to wear, aren't they? (laughs)

Sizes M to XL will have a tubular finish.

(*An additional S size will be released, but it will be a "cut specification" rather than tubular.)

This sweatshirt is sewn using vintage sewing machines for each part,

making it the ultimate piece with attention to every detail.

It has a soft texture unique to loop-wheeled knitting,

and its simple design makes it a sweatshirt that everyone will love,

so please consider pre-ordering it in-store or online.

And this one is also highly recommended!!

Our second collaboration cap

【Pre-order item, releasing Friday, August 8th】JELADO×BRUNEL＆Co.HATMAKERS B.B.CAP【AB12750】

This is a collaboration cap with BRUNEL＆Co.HATMAKERS.

This all-leather cap is made from horsehide leather (tea core),

and the "J" of JELADO uses nubuck, making it a special baseball cap.

Not only will it age beautifully with use, but it's also a unique cap,

so I'm sure many customers have been looking forward to it!

It has 6 panels.

There's no lining so it conforms to your head.

The lining has been omitted so you can enjoy the texture of the leather.

Since the previous collaboration cap sold out quickly,

we expect this one to go fast too, so please pre-order soon.

Thank you.

We are also taking reservations for this.

JELADO's classic and "autumn tradition"

【Pre-order item, arriving around September-October】Unionworkers Shirt Short【JP12106,12107】

【Pre-order item, arriving around September-October】Unionworkers Shirt Regular【JP12108,12109】

These four colors will be released this year!!

This year's colors are also excellent and highly recommended.

A flannel shirt that pairs well with denim, chinos, and military pants...

We have sales-ready flannel shirts available in-store for you to check the fit,

so please try them on and consider placing a pre-order.

We would also appreciate it if you could watch this unveiling video.

Thank you.

And finally, this...

【Pre-order item, arriving in August】JELADO 44Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish【JP94409】

As you may know,

this is a leather jacket based on the LEVI'S S506XX (war model),

so it has "4" front buttons instead of 5.

The lack of a flap on the pocket is also a detail unique to the wartime model.

Of course, it features laurel wreath buttons.

These buttons have been treated with blue rust, so they will develop more character as the leather ages with repeated wear.

The back features a split-back specification, which is found on LEVI'S 506XX sizes 46 and up.

And above the waistband, there is a cinch back.

Made of 1.6mm thick horsehide leather with a semi-aniline finish,

it retains the natural look of the leather while also providing a substantial feel.

It's truly a "best of both worlds" leather.

At WEST, this leather is rarely available in-store, with most pieces being pre-ordered.

It's a leather jacket that's highly sought after.

Please visit the store to try on a sample and make your reservation.

Thank you.

～JELADO is looking for staff at both stores～

We are looking for staff to work with us.

We are looking to work with people who have a strong interest in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work themselves.

In particular, we welcome those who can work with us to consider

how to deliver our products to as many customers as possible.

Recruitment page

Please check the job categories and application methods.

～Representative Goto featured on Machiroku CH～

On March 24th (Monday) at 6 PM, on Machiroku CH's YouTube channel,

JELADO's representative, Goto, was featured.

He talks about JELADO's craftsmanship,

and his passion and commitment to denim.

Because it is based on Vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible

will discover JELADO's LAST RESORT denim.

Please watch the YouTube video.

Watch the video here.

～JELADO staff coordination～

As a new initiative,

staff coordinations are now available

online.

Please use each staff member's styling

as a reference.

Thank you.

Please check it out here.

～Official LINE Account～

JELADO is waiting to provide information to customers on Instagram and BLOG, etc.,

but we have also opened an official LINE account to provide information to as many customers as possible.

If you have not already "added us as a friend",

please do so.

～Also featured on Higashino Denim～

 

Mr. Higashino and Mr. Shoji's YouTube channel

"Higashino Denim" features our blue tag series.

Please check out this video as well.

Click here for the Higashino Denim video.

～Regarding hemming services for carry-in items～

Both JELADO stores accept hemming requests for "denim from other brands" if you bring them to the store.

However, as hemming requests for in-store and online purchases have increased, we are currently unable to accept "carry-in hemming requests for other brands". We apologize for any inconvenience.

・Hemming for "JELADO products purchased from our dealers" will be charged.

※We will continue to accept hemming requests for products purchased directly from JELADO.

～This week's new video～

This is the second collaboration with BRUNEL,

an all-leather cap.

To allow you to enjoy the aging process and the leather itself as you use it,

we intentionally did not add a lining, making it the perfect cap for leather enthusiasts.

Please check out the video.