Summer is for 41 Khakis! ~Flagship Store~
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Thank you for always visiting our store.
JELADO's classic 41 Khaki, made with Last Resort brown tag fabric, is a popular summer item due to its light fabric and wide silhouette, which allows for good airflow.
So, today, I'd like to delve deeper into the 41 Khaki.

41 Khaki Lastresort Chino Cloth【AG94341A】
Similar to Last Resort denim, we deconstructed vintage M41 Khaki and analyzed the fabric. Based on the knowledge gained, we thoroughly reproduced the yarn thickness, unevenness, twist count, and twist direction.
For the raw cotton, we used JELADO's classic American Deep South cotton, which achieves natural uneven yarn.

We are also particular about the dyeing method. While the previous 41 Khaki used reactive dyes developed in the 1950s, this Last Resort 41 Khaki is dyed with vat dyes, similar to vintage pieces.

The advantage of using vat dyes is that as you wear and wash them, they fade and change their appearance just like vintage items.

As you can see, it has a wide, straight silhouette similar to vintage items. The wide hem allows for good airflow, and the light ounce makes it perfect for the upcoming warm season.

Following vintage specifications, the pockets feature extremely narrow double-welt construction, which is very difficult to sew.

The belt loops are also reproduced with an offset, just like vintage items.

41 Khaki Last Resort Chino Cloth Stencil【AG94341B】
In addition, we also offer a custom version with a "PW" stencil as a standard item.
This item features a powerful "PW" (initials of "War Prisoner") stencil, referring to prisoners of war.

"PW" was a stencil applied to clothing worn by prisoners of war during World War II, and these items are extremely rare and very popular in the vintage clothing market.

Since each stencil is applied by hand, there are slight individual differences, just like genuine vintage items.

Just as the 41 Khaki body fades, the PW stencil will also become faint with repeated washing. This model offers significant aging enjoyment.
Currently, most sizes of the plain version are in stock. Please check them out now.
We will be observing our summer holidays during the following period.
- August 12th (Tuesday)
- August 13th (Wednesday)
- August 14th (Thursday)
- August 15th (Friday)
In addition, product shipments, responses to inquiries, and communication regarding orders will be handled sequentially from August 16th (Saturday).
We apologize for any inconvenience this may cause and appreciate your understanding.
【Pre-order item, scheduled to arrive around September-October】Unionworkers Shirt Short【JP12106,12107】
【Pre-order item, scheduled to arrive around September-October】Unionworkers Shirt Regular【JP12108,12109】
These four colors will be released this year!!
The colors this year are also outstanding and highly recommended.
This flannel shirt pairs well with jeans, chinos, and military pants.
Everyone, we have prepared flannel shirts for fitting confirmation at the store,
so please try them on and consider making a reservation.
Please also watch this unveiling video.
Thank you.
And finally, this one…
【Pre-order Item, Arriving August】JELADO 44Leather Jacket (44 Leather Jacket) Horsehide Semi-aniline Finish【JP94409】
As you may know,
this is a leather jacket based on LEVI'S S506XX (War Model),
so it has 'four' front buttons instead of five.
The absence of pocket flaps is also a detail unique to the War Model.
Of course, it features 'laurel leaf buttons'.
These buttons have undergone a blue rust treatment,
so as the leather ages with repeated wear, they will acquire even more character.
The back features a split back, a specification typically found on LEVI'S 506XX sizes 46 and above.
And a cinch back is attached above the waistband.
Made from 1.6mm thick horsehide leather with a semi-aniline finish,
this leather truly has the "best of both worlds," retaining the natural texture of the leather
while also offering a substantial feel.
At WEST, this leather jacket is so highly sought after that it is almost never available in stores,
only being sold as pre-orders.
Please come to the store to try on a sample and consider making a reservation.
Thank you.
~JELADO is recruiting staff at both stores~
We are looking for staff to work with us.
We are looking for people who have a strong interest in fashion,
who are interested in excellent traditional techniques and materials,
and who can find enjoyment in their work themselves.
In particular, we welcome those who can work with us to consider
how to bring our products to more people.
Please check the Recruitment Page for
job types and application methods.
~Representative Goto appeared on Machiroku CH~
On March 24th (Monday) at 18:00, in a YouTube video released by Machiroku CH,
JELADO Representative Goto was featured.
He talks about JELADO's craftsmanship,
and his passionate thoughts and commitment to denim.
Because it is based on vintage,
it captures the unique characteristics of each piece and incorporates them into the design.
We hope that as many customers as possible
will learn about JELADO's LAST RESORT denim.
Please watch the YouTube video.
Please watch the video here.
~JELADO staff coordination~
As a new project,
staff coordinates
are now available online.
We hope you'll find each staff's styling helpful.
Thank you for your cooperation.
Please view them here.
~Official LINE Account~
JELADO uses Instagram, BLOGs, and other platforms
to send information to our customers, but we have also
opened an official LINE account to share information with as many customers as possible,
so if you haven't added us as a friend yet,
please do so.
~Also featured on Higashino Denim~
Higashino-san and Shoji-san's Youtube channel
"Higashino Denim" features our blue tag series.
Please check out this video as well.
You can find the Higashino Denim video here.
~Hemming services for brought-in items~
Both JELADO stores offer hemming services for "denim from other brands"
if you bring them to the store. However,
due to an increase in hemming requests for items purchased in-store or online,
we are currently unable to provide "hemming services for other brands brought in by customers". Thank you for your understanding.
・For JELADO products that you are wearing
"JELADO products purchased from our dealers" will incur a hemming fee.
*We will continue to offer hemming services for items purchased directly from JELADO.
〜This Week's New Video〜

This week's new video is here.
Kumazaki, the manager of the Flagship Store, will introduce the second collaboration cap with BRUNEL.
What are the differences from the previous directly managed store exclusive cap?
Kumazaki, who has a close relationship with the representative of BRUNEL, will introduce it from his unique perspective, so please take a look.
The video is here.
























