~Stock is running low~

Good evening. This is Uemura from WEST.

Today is the direct limited 100...

Introducing the 407EXX Vintage Finish.

JELADO Age of Longing 407EXX Vintage Finish [JP01407EXX] <Direct store limited model>

This is the classic LAST RESORT

BLACK TAG's 407EXX,

This is a piece with a vintage finish.

Commonly known as "1st" or "Type 1"

It is based on LEVI'S 506XX.

Let me tell you a little bit about the first one...

In fact, the model called 1st is

Until 1922, it was like a World War II model.

There is no flap and the pocket position is

Down pocket below the chest

It becomes something called.

It is said that flaps were added around 1923.

Looking at the 1927XX from around 506

The pockets are located on the chest.

Later, Chris Lucia suggested

From July 1937, 7

Famous details from LEVI'S

Comes with a red tab.

Time passed and World War II came...

Due to wartime material controls,

The details have been changed, so to speak.

Introducing the "War Model" S506XX.

After the war ended, material controls were lifted,

At this time, Levi's faced a problem.

At this timing,

Will they announce a "new denim fabric"?

After the war, large amounts of denim fabric remained in factories.

(The war denim I had been using until then)

I'll announce it after I use it up...

After considering the cost of disposal,

We choose to use up the war denim.

The transition to new denim fabrics (1947)

Focusing on the "transitional period"

The dark denim is what is called jelado.

This corresponds to 407EXX and 301EXX.

In the world of vintage,

One of the items that is still "rising" in price is

Levi's denim jacket.

Among the 1XXs known as the 506st,

Things with this detail...

The selling price will rise suddenly.

This is a split back...

In modern terms, this detail is called a "T-Back."

At that time, LEVI'S only sold sizes 46 and above.

These are the details.

During the vintage boom about 20 years ago,

In fact, it was under-rated,

There are also big sizes < just right sizes,

It was harshly criticized as being "ugly",

Nowadays, everyone is fascinated by this place.

In pursuit of the realism that only vintage can offer,

The cinch back has been cut.

※Even in Vintage, the cut of the cinch back is

It is common, but depending on the person wearing it

Maybe it was a hindrance.

This time, at the request of our customers

The Vintage Finish of the 407EXX has been achieved.

This is a rare item, limited to only 100 items at our direct store.

Please come to the store to try on and purchase.

~ "Last Resort White Tag" ~

Speaking of white tag denim jackets,

You all know this one.

[Pre-order item, expected to arrive in February] JELADO 2 Denim Jacket 55XX Sizes 55 (XS) - 406 (L) [JP34]

[Pre-order item, expected to arrive in February] JELADO 2 Denim Jacket 55XX Size 55 (XL) - 406 (XXL) [JP42D]

[Pre-order item, expected to arrive in February] JELADO 2 Denim Jacket 55XX Big Size [JP55DD]

"Second" type jackets too

It's extremely popular and is available at both JELADO stores and online.

It has been very well received.

Among the classic American casual "denim items",

I think this is an especially eye-catching item.

Not only denim, but also with other items

Highly versatile, denim jacket

For those who don't have it, I want you to get it...

It will be that kind of item.

Worn by WEST Yamamoto for 2 and a half years

Check out the 55 denim jacket 406XX.

There is some overall discoloration,

In addition, puckering and honeycomb,

It really creates a vintage atmosphere.

A resort-like blue color

The natural color fading is cool

ジャケットです。

There are samples of this in WEST,

Please take a look.

We appreciate your continued interest and support.

~Coordination by JELADO staff~

As a new project

Online,

Staff coordination

You can now view it.

Styling for each staff member

By all means, I would appreciate it if you could refer to it.　

We appreciate your continued interest and support.

Click HerePlease take a look.

~Official LINE account~

JELADO posts on Instagram, BLOG, etc.

We look forward to receiving information from you,

We have opened an official LINE account.

We provide information to many customers in any case.

If you have not yet added us as a friend,

Please add us as a friend.

~It was also introduced by Higashino Denim~

 

Higashino and Shoji's YouTube channel

The Blue Tag series is being introduced in "Higashino Denim".

Please also take a look at this video.

Higashino denim videoClick Herehere you go.

～About hemming by bringing in your own items～

At both JELADO stores, we also sell denim from other brands.

If you bring your pants to the store, we can hem them for you.

We have seen an increase in the number of hemming requests for in-store and online purchases, so

"Bringing in a hem from another brand" means

We are sorry, but this is not currently supported.

・You are enjoying JELADO.

There is a fee for hemming JELADO products purchased from a dealer..

*For hemming of products purchased at JELADO,

We will continue to respond as before.

~Popular project staff best buy~

Sorry to keep you waiting, everyone.

"JELADO Staff Best Buy!"

This time, it is the best buy of the second half of the year.

As in the first half of the year, the individual personalities of each staff member are coming through.

Please feel free to use this as a reference.

Staff Best Buy videoClick Here.

This week's new videos are here

I had been friends with

With the cooperation of BRUNEL & Co. HATMAKERS,

A very rare leather baseball cap

It was born. Please watch this video.

Please take a look.

New videos areClick Here.