〜今週は入荷ラッシュに & 今週の新着動画は『恒例の恵比寿店 熊崎おねだり企画』~【WEST】

This week: a rush of new arrivals & our new video is "Kumazaki's Annual Ebisu Store Request Project" ~[WEST]

~This week's rush of new arrivals~


Good evening. This is Uemura from WEST.


Today, the product you've all been "waiting" for might be arriving soon?

So, today I'd like to introduce this.

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JELADO Age of Longing 301XX Denim Pants

【JP94301】

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【Partial pre-order items arriving late April】JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】

While the jackets have already arrived,
I believe many customers are eagerly awaiting the arrival of these two types of denim.




In this blog, I have compared these two denim pants in the same size,

so please check the images.


You can see that the 301XX has a deeper rise, while the 301EXX has a shallower rise.


When looking at the thigh width, it's clear that the 301XX is wider, and the 301EXX is narrower.


The hem width of the 301EXX is narrower.

Although it's clearly visible in the image, you can also see that the difference isn't that significant.


Since WEST Yamamoto is "the" person when it comes to denim,

we had him try on these two pairs of jeans for comparison.

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Both are the same size.

The 301XX and 301EXX have different thicknesses...

Please choose the pair you prefer and enjoy their aging process.


I hope the images above serve as a helpful reference for your purchase.


~Pre-order item information~


I would like to introduce this product, for which pre-orders have now begun.



【Pre-order item, scheduled to arrive in June】JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black【SG71428】




The Rebel Jacket


is a long-standing standard rider's jacket at JELADO.




To create a simple rider's jacket,

the epaulets were removed.


Furthermore, by using cupra instead of quilting,

it's a garment designed for ease of wearing and removal.


With 1.6mm thick leather and a semi-aniline finish, it offers a softness not found in 100% pigment-finished leather. Since it's "tea-core leather," you can enjoy its aging process with repeated wear.


There's one more product available for pre-order.







This is also a very popular product,

and when it was released previously, it sold out very quickly,

with sizes disappearing in an instant.


【Pre-order item, scheduled to arrive in June】JELADO CM47 HBT Baker Pants【CT03347】

These are baker pants made from "herringbone twill" fabric, adopted in 1947.


※ What is herringbone?

"Herringbone" =

"herring" and "bone"


The name comes from the pattern resembling the bones visible when a herring fish is filleted.



Baker pants were worn not only in combat but also during administrative work.


It is also said that the name "baker pants" originated from the fact that bakers wore them.


Since it's herringbone twill fabric,

it's thick and durable.


Also, since it's 100% cotton, you can enjoy its aging process with repeated wear.


And although we've been taking pre-orders for this for a while,

it was a popular item at the 2025SS preview.




【Pre-order item, scheduled to arrive early March】Monkey Trousers【CT11344】


USMC M44 Monkey Pants were issued to the Marines,

and they are a popular item in the vintage industry, affectionately known as "Monkey Pants."

The origin of their name is this:


The large, horizontal cargo pockets with flaps.

These large pockets were adopted to hold ponchos,

and the reason for the flaps was to prevent contents from falling out.


Because these pockets resemble the buttocks of a monkey,

they are called "Monkey Pants."


The M44 was produced for a very short period, only 1 year and 3 months,

from July 1944 to around October 1945.

Also, since they were issued to the highly skilled and selective U.S. Marines,

the total production volume was small, making them quite expensive in the vintage market.


The period when the U.S. Marines actually wore them was...


・Battle of Iwo Jima (Feb 19 - Mar 26, 1945)

・Around the Battle of Okinawa (Mar 26 - Sep 7, 1945).

They also seem to have been widely worn after World War II in the

・Korean War (Jun 25, 1950 - Jul 27, 1953).


Jelado's Monkey Pants use herringbone as the material.

Furthermore, they are dyed with vat dye.




And the buttons are doughnut buttons,

which also creates a vintage feel.


By wearing them consistently, you can enjoy the aging process.



A half-length coat with a Native pattern,


leather jackets... and even


coveralls go very well with it,


I also recommend pairing it with a chambray shirt.


Please pre-order online or in-store.

Thank you.

Popular items are now available for pre-order.

We look forward to your pre-orders.


Thank you.


~Representative Goto appears on Gaiburoku CH~



On Monday, March 24th, at 6 PM, in a YouTube video published by Gaiburoku CH,



JELADO representative Goto was featured.


He speaks about JELADO's craftsmanship,

and his passionate dedication to denim.


Because it's based on vintage pieces,

we capture the unique characteristics of each item and incorporate them into our designs.


We hope that as many customers as possible will discover JELADO's LAST RESORT denim.


Please watch the YouTube video.


Click here for the video.



~JELADO Staff's Coordination~
















As a new project,

you can now view

staff coordination online.


We hope you will find each staff member's styling helpful.

Thank you for your cooperation.


Please view it here.


~Official LINE Account~





JELADO hopes to share information with customers through Instagram and blogs, but we have opened an official LINE account and are now sending information to as many customers as possible. If you haven't "added us as a friend" yet, please do so.




~Also featured on Higashino Denim~

 

The Aotag series is featured on Higashino-san and Shoji-san's YouTube channel "Higashino Denim."

Please watch this video as well.

Click here for the Higashino Denim video.


~Regarding hemming services for items brought in~


At both JELADO stores, we used to offer hemming services for "denim from other brands" if you brought them to our stores, but since hemming at our stores and for online purchases has become more frequent, we currently do not offer "hemming services for other brands that are brought in." We appreciate your understanding.


・For JELADO products purchased from our "dealer stores" that you are wearing,

hemming services will be charged.

*We will continue to provide hemming services for JELADO products purchased directly from JELADO.


~Popular staff best buy project~



Everyone, thank you for waiting.

"JELADO Staff Best Buy!"

This time, it's the best buy of the second half of the year, and just like the first half, each staff member's individuality shines through.


Please use it as a reference.


Click here for the Staff Best Buy video.



~This week's new video is here~


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This video is a regular project for each collection, featuring Kumazaki from the Ebisu store and his begging project.


What items will he be begging for this time?

Everyone, please look forward to it.


This week's new video is here.

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