The 3rd collaboration caps have arrived! ~Flagship Store~

January 5, 2026

Happy New Year!

Thank you for your continued support of JELADO and the Flagship Store this year.

For our first introduction of the New Year, we'd like to present an item that has been a huge hit since its collaboration release last year.

JELADO×BRUNEL＆Co.HATMAKERS B.B.CAP【AB21750】

JELADO×BRUNEL＆Co.HATMAKERS B.B.CAP (Exclusive to Direct Stores) 【AB21751】

Three types of caps from our BRUNEL collaboration have arrived.

This collaboration features Last Resort Denim (white tag) for the crown and two patterns for the brim: black cowhide and natural horsehide.

The direct-store exclusive features a 100% cotton crown, with the brim, top button, and belt made of full-vegetable tanned cowhide. The underside of the brim is nubuck, and the J logo is cow nubuck.

For the denim series, the black version uses tea-core leather, allowing you to enjoy the fading of both the denim and the leather. The natural leather will change from its natural color to dark brown through sun exposure and oil application.

The shape was completed after designer Fujita from BRUNEL personally drew the patterns and went through more than 10 rounds of trial and error to create samples.

The silhouette is designed to be deeper from the front to the back, creating a comfortable, snug fit.

In addition, by adjusting all dimensions for each size when drawing the patterns, you can enjoy the unique BRUNEL fit and silhouette.

These caps, filled with the expert craftsmanship of BRUNEL & Co. HATMAKERS, offer a vintage-like appearance and are designed to fully enjoy the aging process.

To preserve the natural texture of the leather, variations in color, stains, small scratches, and wrinkles may be present, which are characteristic of natural materials.

Each item has a unique expression, exuding its own singular personality.

The base of the cap has been treated to prevent stretching, ensuring long-lasting wear.

This unique baseball cap is a fusion of the craftsmanship of BRUNEL & Co. HATMAKERS and the meticulous attention to detail of JELADO.

We invite you to experience its appeal firsthand.

Some sizes are already selling out, so please purchase yours soon.

～JELADO is looking for staff at both stores～

We are looking for staff to work with us.

We are looking for individuals who have a strong interest in fashion, appreciate traditional craftsmanship and materials, and can find enjoyment in their work.

In particular, we welcome those who can help us brainstorm ways to introduce our products to a wider audience.

Please check the Recruitment Page for

job descriptions and application methods.

〜Representative Goto featured on Machiroku CH〜