JELADO Ben Lilly Horse Hide Grizzly JKT Full Aniline Finish Cherry Brown【AG63420】

This jacket, with its mouton on the collar, front, and back,

is called a "Grizzly Jacket" and is also known as a "Bear Jacket."

However, many of you might be wondering, "What exactly is a 'Bear Jacket'?"

So, in this blog post,

I'd like to delve a little deeper into that and introduce this product.

① What is "Ben Lilly," which is also the name of this product?

Ben Lilly, as in Ben Lilly,

is named after a famous bear hunter

who lived from 1856 to 1936.

This bear hunter is said to have

"halved" the bear population in America.

② What is a Bear Jacket?

When asked what a Bear Jacket is,

there are various theories, so it's honestly

difficult for me to say, "This is what a Bear Jacket is!"

Bear Jackets are said to have been produced

from the 1930s to the 1950s.

Bear Jackets were also released by American "store brands,"

so I think they were

quite noticeable to consumers back then.

・Outdoor Sports

・Motorcycling

It seems they were worn in a wide range of genres.

This is just my personal guess, but

when it comes to "Bear Jacket" and outdoor sports,

I think "hunting" fits the bill.

And when you think of bears and hunting, you naturally think of Alaska, which has a hunting culture.

Alaska is an extremely cold place, so

the "Bear Jacket," with its mouton on the collar, front, and back,

must have been highly valued in such regions

for its warmth, don't you think?

The culture of motorcycling,

with the motorcycle industry thriving from 1890 to 1900, and in 1901,

Indian Motorcycle was established...

And in 1903,

As you all know, Harley-Davidson was founded, so

motorcycles are an inseparable part of American culture, the "land of the free."

Especially after watching the 1969 movie,

I believe many people yearned for motorcycles

and started wearing leather jackets after watching "EASY RIDER."

When considering wind resistance and insulation, I believe there were quite a few riders who wore "Bear Jackets."

A Harley chopper and a Bear Jacket...

It sounds incredibly cool just imagining it.

I love sweatshirts, but I also love "motorcycles (classic)," so

if I write any more, this will turn into a motorcycle blog...

So, I'll get back to the Bear Jacket.

③ Product introduction of JELADO's Ben Lilly

This is a 30s style leather jacket.

The collar, front, and back are made of "mouton,"

providing excellent warmth.

This is 1.6mm thick horsehide,

with a "full aniline finish."

Since it's finished with only dye, the leather is soft, and with repeated wear,

you can enjoy its aging process.

Chin strap

Chin refers to the jaw. Fastening this strap

reduces wind entering from the neck.

The cuffs have two buttons,

which also helps to reduce wind intrusion.

This features the familiar fan-shaped eyelet zipper

found in 1930s vintage items.

Side adjusters on the waistband at the back.

These vintage details seen throughout

are highly recommended.

This black color

JELADO Ben Lilly Horse Hide Grizzly JKT Full Aniline Finish Black【AG63420】

is also available, so please come and try it on in store.

Thank you all for your support.

～"LASTRESORT White Tag"～

When it comes to white tag denim jackets,

you all know this one.

【Pre-order item, arriving February】JELADO 55Denim Jacket 406XX Size34(XS)~40(L)【JP94406】

【Pre-order item, arriving February】JELADO 55Denim Jacket 406XX Size42(XL)~44(XXL)【JP94406D】

【Pre-order item, arriving February】JELADO 55Denim Jacket 406XX Big Size【JP94406DD】

The "second" type jacket

is also very popular, receiving great reviews

at both JELADO stores and online.

Among classic American casual "denim items,"

I think this is a particularly noteworthy item.

Of course denim, but also

highly versatile with other items, it's a denim jacket

that I want customers who don't have one to own...

It's that kind of item.

Please take a look at WEST Yamamoto's 55Denim Jacket 406XX,

worn for two and a half years.

Overall fading can be seen,

but above all, the puckering and honeycombing

truly create a vintage atmosphere.

This jacket has a cool,

natural fade with a bluish tint typical of Last Resort.

We have a sample of this at WEST,

so please come and see it.

Thank you for your cooperation.

～These are also pre-order items～

[Pre-order item: Late January 2025] JELADO Age of Longing 407EXX Vintage Finish [JP01407EXX]

This piece pursues vintage authenticity,

reproducing the cinch back that is often seen cut in original vintage garments.

The back features a split-back (T-back) design,

which is a popular detail nowadays.

While Levi's 506XX prices continue to soar each year,

the split-back versions, which were adopted for sizes 46 and larger,

command even higher prices, reaching multiple millions of yen at vintage stores.

*The leading digit is not 1.

The 407EXX Vintage Finish we are releasing now

is available in four sizes: L, XL, XXL, and 50,

a decision made in response to customer requests.

Being a direct store exclusive and limited to "100 pieces,"

we have received numerous orders from customers.

The Vintage Finish series always sells out quickly.

Please consider it.

Thank you.

~JELADO Staff Coordination~

As a new initiative,

staff coordination is now available

online.

We hope you'll find inspiration in each staff member's styling.

Thank you.

Please check it out here.

~Official LINE Account~

JELADO shares information with customers through Instagram, blogs, and other platforms,

and we have also launched an official LINE account to share information with a wide range of customers.

If you haven't added us as a friend yet,

please do so.

~Also featured on Higashino Denim~

 

Our blue tag series was featured on Higashino and Shoji's YouTube channel, "Higashino Denim."

Please watch the video here:

Click here for the Higashino Denim video.

~Regarding hem alteration for carry-in items~

Both JELADO stores previously offered hem alteration services for "denim from other brands" if brought to the store.

However, due to an increase in hem alteration requests for items purchased in-store and online,

we are currently unable to provide "hem alteration services for carry-in items from other brands." We apologize for any inconvenience.

・Hem alteration for "JELADO products purchased from JELADO dealers" will incur a fee.

*We will continue to provide hem alteration services for items purchased directly from JELADO.

~Popular Staff Best Buys~

Thank you for waiting, everyone.

"JELADO Staff Best Buys!"

This time, it's the best buys for the second half of the year, and just like the first half,

each staff member's individuality shines through.

Please use it as a reference.

Click here for the Staff Best Buy video.

~This week's new video~

Representative Goto's explanation video for HUBBELL.

Many people had pre-ordered this item,

and many were looking forward to it.

What is JELADO's Chimayo coat?

Please take a look.

Watch the new video here.