〜Ani Tube〜

 

Good evening. This is Uemura from WEST.

 

Were you able to watch

yesterday's Ani Tube?

 

Once again, Aniki's unique talk

was explosive, and I thoroughly enjoyed watching it.

 

 

Now, on Ani Tube,

we introduced the "Last Resort" blue tag series,

which is currently on sale at both stores,

specifically the 491J Coverall.

JELADO 491J Coverall【JP94491J】

JELADO 491J Coverall【JP94491JD】

 

 

 

 

This is a 10.5 oz light ounce denim.

By using three warps of different thicknesses,

it not only expresses the vertical fading like rain,

but also shows attention to detail in auxiliary materials like buttons.

This is the blue tag coverall.

 

With large swing buttons and

small buttons on the cuffs...

and even snap buttons on the chest pockets,

the 491J Coverall is made with original auxiliary materials,

and we hope you enjoy the unique fading of the light ounce denim

that is different from the white tag and black tag.

 

Please try it on at the store.

 

〜Staff Wanted〜

 

 

 

JELADO WEST is currently looking for staff.

 

Do you "love" clothes?

Do you "love" customer service?

Do you "love" JELADO?

 

If so,

why not work with us?

 

We welcome people who can think with us about

how to deliver the products we offer

to as many people as possible.

 

For more details, please refer to the News section of our website:

"We are looking for staff to work with us"

.

 

If you click there,

you will find the job description, and...

 

 

There is also a video explaining how each staff member joined, so please check that out as well.

 

We look forward to receiving your applications.

Thank you.

 

〜Reservations have started〜

 

 

 

 

【Pre-order item, expected to arrive late May】41 Khaki Last Resort Chino Cloth Stencil【AG94341B】

As you may know,

this is the Last Resort CHINO CLOTH

41 Khaki stencil pattern...

 

The quantity is extremely limited,

yet it is a popular item.

We have wearing samples at both stores,

 

but even we staff "cannot buy it without a reservation",

so if you are considering it,

please hurry and decide.

 

The 41 Khaki stencil changes over time with repeated wear and washing;

what starts as a dark stencil

becomes lighter with washing,

and the overall impression changes dramatically.

 

For customers considering a reservation,

please make your decision quickly.

 

173cm/60kg/Wearing size S

 

【Pre-order item, expected to arrive mid to late April】JELADO 311W Painter Pants【JP94311W】

【Pre-order item, expected to arrive mid to late April】JELADO 391SB Overall【JP94391SB】

"Last Resort" means

a family heirloom or trump card.

If the white tag is the first line of defense,

then the "blue tag" series is the fourth line of defense,

following the black and brown tags.

 

While the white and black tags focus on LEVI'S,

and the brown tag focuses on 41 Khaki...

What about the blue tag?

 

The blue tag is a collection centered on workwear,

and when it comes to representative workwear,

"Lee" is indispensable.

 

The LAST RESORT "Blue Tag" focuses on

light ounce denim workwear.

 

Since it's 10.5oz denim,

unlike the white and black tags, the blue tags, which are lower ounce, are sure to

show a different kind of aging.

 

In that sense,

this series is something to look forward to.

 

Pre-orders for this item are also now open.

 

 

 

 

 

【Pre-order item for June delivery】JELADO 41 Covert Faded (41 Covert Faded) Fade Salt&Pepper【AG71319】

We are currently accepting pre-orders for

『LASTRESORT 41Khaki』, which has the same base but different fabric.

 

100% cotton twisted yarn fabric.

The warp uses sulfur-dyed twisted yarn, and the weft uses

similarly sulfur-dyed black yarn, resulting in a thick and firm fabric.

 

Since it's 100% cotton, it will age beautifully as you wear it,

so we hope you'll enjoy how its appearance changes over time.

 

Since this is produced only once a year, there might be customers who have been

waiting for it.

Pre-orders for the long-awaited "41Covert" are finally starting.

 

At JELADO West, we have samples

even though the fabric is different.

 

Please try on this sample and make your reservation.

 

173cm/60kg/wearing size S

 

 

 

～Official LINE Account～

 

 

 

 

JELADO shares information with customers

on Instagram, blogs, and other platforms, but

we have also opened an official LINE account

to share information with many customers there.

If you haven't "added us as a friend" yet,

please do so.

 

～This week's new video here～ 

 

 

JELADO's new label starts!

Yohei Goto, CEO of JELADO,

and Riya Suzuki, former CEO of Red Wing Japan, form the ultimate duo!

 

Using tea-core black horsebutt leather,

we've created engineer boots that add a new individuality to the vintage feel!

 

Please take a look!

 

You can find the new video here.